Imagine Communications Michael Rebel explains why replicating a primary playout centre in the cloud can helps broadcasters if disaster strikes
By Contributor
Published: September 16, 2021
Imagine Communications' Michael Rebel explains why replicating a primary playout centre in the cloud can helps broadcasters if disaster strikes
target=_blank title=Share on LinkedIn class=share-linkedin>
Every major broadcaster acknowledges that they have to consider disaster recovery. Apart from meeting audience expectations, if a channel is off air, it cannot transmit commercials. Without commercials, it has no income. Getting the station back on air-and broadcasting commercials-is clearly vital.
But, given today's very reliable technology, a large investment in replicating the primary playout centre could be seen as wasted money: a lot of hardware (and real estate) that will never go to air.
The question, then, is how to ensure business continuity through a disaster recovery site that gets the channel on air in the shortest possible time, that can be operated from anywhere, and involves the least amount of engineering support to launch? And the answer that broadcasters are increasingly turning to is the cloud.
On demand Start-up costs aside, it can be extremely cost-effective to keep a standby system in the cloud: ready to start when you need it; dormant when you do not. For many, cloud-based disaster recovery serves as a good, practical first experience of media in the cloud.
Whichever provider you choose, what you buy from them is access to effectively infinite amounts of processing power and storage space. We have worked extensively with AWS and other cloud suppliers, but AWS also offers some media-specific services (through their acquisition of Elemental) like media processing, transcoding and live streaming.
It is important to bear in mind that moving to the cloud is not an all or nothing, irreversible decision. The very nature of the cloud means it is simple to flex the amount of processing you put there, so if you should decide to back away it is simple to do so.
The cloud is an element within the IP transition-you decide when and how to make that transition, and when and how much to use the cloud. For many broadcasters, disaster recovery is an excellent way to try out cloud services.
Keeping it familiar With today's software-defined architectures, systems should perform identically whether they are in dedicated computers in the machine room, virtualised in the corporate data centre, or in the cloud. Consistent operation is especially important in disaster recovery deployments; if disaster strikes, the last thing you want is for operators to scrabble around trying to make sense of an unfamiliar system.
That does not mean that the primary system and the disaster recovery site must be identical. But with a well-designed cloud solution, you should be able to emulate the same user interfaces. This makes it easy for the operators to switch back and forth between the two different environments.
It also means you can set resilience and availability by channel. You might want your premium channels to switch over to disaster recovery in seconds, for example, while some of your secondary channels can be left for a while. That is a business decision.
Content is still king
One of the common misconceptions about cloud playout is that synchronising content between premises and the cloud demands a lot of bandwidth and potentially high costs. This need not be the case.
Faced with the imminent obsolescence of video tape libraries, and wary of the eternal cost of maintaining an LTO data tape library, many broadcasters are looking to archive in the cloud. You load the content once, confident that all the technology migration and maintenance will be carried out, flawlessly, by someone else.
You may have collaborative post-production by hosting content and decision lists in the cloud. Content-programmes and commercials-can be delivered direct to the cloud.
Playout, archiving, post and traffic may be managed as separate departments, but if you combine them content is only delivered to the cloud once. It is then available for playout without the high egress costs, and is securely stored at significant cost savings.
Outsourcing security Broadcasters have traditionally sought very high availability from the technology delivering premium channels. Five nines used to be regarded as the gold standard-99.999 per cent up time. Even that, though, is equivalent to about 5 minutes of dead air a year.
AWS offers its broadcast clients unimagined availability, up to maybe nine nines-effectively zero downtime. And it achieves that without any maintenance effort on your part: no disk replacement, no routine cleaning of air conditioning, no continual updates of operating systems and virus protection.
If the disaster is that your building has to be evacuated because of detected cases of a communicable disease, playout operators can work from home with exactly the same user interface and functionality as if they were sitting in the MCR.
If you want hot standby (complete parallel running in the cloud for almost instantaneous failover), then the technology allows it, if you choose to pay for the processing time. Alternatively, pick your own level of cold or warm standby, confident that, even from cold, loading and booting the channel playout instances can be accomplished in just a couple of minutes.
Cyberattacks are becoming an all-too familiar headline. Other industries have seen crippling incursions and software systems held to ransom. Developing a business continuity strategy that protects from such attacks is paramount.
Again, the cloud is the right solution. A good cloud provider will deliver better data security than you can do yourself. AWS has thousands of staff with the word securi
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Imagine Communications Michael Rebel explains why replicating a primary playout centre in the cloud can helps broadcasters if disaster strikes
