2025 NAB Show Draws 55K Attendees, Down From Past Two Years But Still Up From 2022 According to NAB, 53% of participants registered for the first time. By SVG Staff
Friday, April 11, 2025 - 12:53 pm
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The 2025 NAB Show attracted 55,000+ registered attendees from 160 countries, down from 61,000 in 2024 and 65,000 in 2023 but still up from 52,468 attendees in 2022 when the industry was still in early recovery stages from the pandemic. According to NAB, one out of four attendees traveled from outside the U.S. (26%), and 53% of participants registered for the first time.
The 2025 NAB Show truly exemplified the vibrant evolution of media and entertainment, debuting tools and technologies for all storytellers, said Karen Chupka, executive vice president of NAB Show. This year's show provided a global platform for innovation, diverse voices, and forward-thinking conversations that will shape the future of storytelling and empower everyone to become a content creator.
NAB Show featured nearly 1,100 global exhibitors, including 125 first time exhibitors. Global brands included Adobe, AWS, AT&T Business, Canon, Cisco, Dell Technologies, Fujifilm, Intel, Microsoft, Nikon, Quantum Corporation, Riedel, Sony, and Verizon Business.
This is our Super Bowl, said David Ross, CEO of Ross Video, a 2025 NAB Show exhibitor. You've got to come to NAB it's the biggest trade show in our industry. This is our chance to show the full breadth of our portfolio to all our customers.
The show reflected the evolving media and entertainment landscape, with key trends such as artificial intelligence, the creator economy, and the intersection of sports and technology at the forefront. In addition, the show served as the backdrop for several major industry announcements, including Sony's new HDC-F5500V and the HDC-P50A, as well as Verizon's new portable Private 5G Network framework designed to reduce pain points for live broadcasters.
The show featured more than 550 conference sessions and more than 1,000 speakers. NAB Show brought together a broad spectrum of thought leaders, including representatives from major corporations like the Walt Disney Company, NBC Universal, TikTok, and YouTube. Top speakers included:
Gotham Chopra, Co-founder ROS (Religion of Sports)
Jody Gerson, Chairman and CEO of Universal Music Publishing Group
Nick Khan, President & CEO, WWE
Paul Triple H Levesque, Chief Content Officer, WWE
Dhar Mann and Sean Atkins from Dhar Mann Studios
Steven A. Smith, Television Host, ESPN
Among the key new tracks were the Sports Summit (exploring the rapid convergence of sports, media, and technology) and the Business of Entertainment (produced in partnership with The Ankler and focused on dealmaking, content bundles, new advertising models, the state of production, and the intersection of Hollywood and the creator economy). Sessions on topics such as AWS, AI, and sports streaming saw high attendance, demonstrating the industry's growing demand for knowledge on emerging technologies. Additional highlights on the show floor included The Creator Lab, a dedicated space for digital creators to engage with new tools and resources to enhance their brands.
This week, NAB also launched its Creator Council, a new advisory group composed of influential creators and thought leaders that is designed to amplify creators' voices and guide NAB's engagement with the creator economy. With a focus on staying aligned with the evolving needs of creators, the council will provide strategic advice, helping NAB shape industry trends and impact the future of content creation.
NAB Show returns to New York October 22- 25, 2025 and the 2026 NAB Show returns to Las Vegas, April 18-22, 2026.
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2025 NAB Show Draws 55K Attendees, Down From Past Two Years But Still Up From 2022 According to NAB, 53% of participants registered for the first time. By SVG Staff 
