Over half a million viewers tuned in to RT One and RT Player to watch the 2024 International Rose of Tralee selection, with New Zealand Rose Keeley O'Grady announced as this year's winner by presenters Kathryn Thomas and D ith S .
The crowning of the 2024 International Rose of Tralee drew a peak of 599,100 viewers* on RT One. Last night, an average audience of 543,000** watched the Rose of Tralee International Festival 2024 after the Nine O'Clock News on RT One.
Across the two days of the festival, an average audience of 412,900 tuned in** on RT One. The show also had a 1-minute reach of over 1.3 million *** across both nights.
The Rose of Tralee continues to draw younger audiences, with 60% of audiences aged 15 - 34 tuning in on Tuesday night.
RT Player has 177,000 total streams to date, with viewers tuning in from Ireland and 81 countries around the world across Europe, the US, Canada, New Zealand, Australia, United Arab Emirates, Iceland, Japan and more.
On social media, @rteone Rose of Tralee content has over 5.11 million views across Instagram, TikTok, Facebook and Twitter, and over 504k engagements.
Group Head of Entertainment and Music for RT , Alan Tyler, said: It is terrific to see a traditional and much-loved cultural celebration connect so strongly with audiences across Ireland, the globe, and on all platforms. 65 years and counting!
Every year, RT supports over 160 arts and cultural events all over Ireland through the RT Supporting the Arts scheme, including The Rose of Tralee International Festival. Spanning film, music, dance, opera, festivals, literature, theatre and exhibitions, and with dedicated promotion on RT 's television, radio and digital services, and extensive support across RT 's social channels, the RT Supporting the Arts scheme is a lifeline to Ireland's creative and cultural sectors.
Photo credit: Domnick Walsh Photography
Source for television figures: TAM Ireland Ltd/ Nielsen TAM, Live + VOSDAL data, National Individuals
Source for RT Player figures: comScore DAx Analytics
*Peak-minute audience of viewers. The peak minute was at 23:16 on Tuesday 20/08/24
**Average audience The average number of viewers across a programme or series, expressed in 000s. TV viewing is measured minute-by-minute, so the average audience is the average across all of these minutes.
*** Reach - the net number or percentage of people who have seen a particular piece of broadcast output. The TAM Ireland definition is 1+ minute.
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Over half a million viewers tuned in to RT One and RT Player to watch the 2024 International Rose of Tralee selection, with New Zealand Rose Keeley O'Grady announced as this year's winner by presenters Kathryn Thomas and D ith S .
