Sony Pixel Power calrec Sony

Call and Response

11/10/2022

Known for photographing cult-classic television such as Felicity and Monk, Marshall Adams, ASC knows how to identify and respond to a story that subverts expectations. His latest entry comes on the heels of writer-producer Vince Gilligan's Breaking Bad, the genre-defining series about of a chemistry teacher turned meth lord. After a one-episode exploration during that show's fifth and final season, Adams reprised his role behind the camera for seasons 3 through 6 of Gilligan and co-creator Peter Gould's Better Call Saul. Shortly after the final episode aired in August, Adams caught up with Panavision to reflect on his time with the show.

Panavision: How would you describe the cinematography of Better Call Saul?

Marshall Adams, ASC: The look relies on symmetry, simplicity and storytelling. We all love finding symmetry when it lends itself, which, in my opinion, allows you more potential screen time to let the scene unfold within that frame because its interesting and has a lot to say. We often tried to find and hold a frame that worked for the action but, most importantly, was true to the story. As much as possible, we strove to boil each shot down to the information conveyed within it. The simplest frames can often be so elegant in their storytelling.

We also tried to keep the camera operation as minimal as possible. And as funny as it sounds, the operators worked very hard to not operate. Say we were following someone out of a car and walking to meet and talk with another character. Landing when the actor lands is pretty standard, but the hard part is landing in the exact frame that can play out for another 2-3 minutes and not be adjusted. The operators Matt Credle, Jordan Slovin and Wally Sweeterman were so locked-in to exactly where they needed to land that frame, that two months later they'd still know exactly where the frame lines were.

Something else we did was to keep the operation to a single axis. That meant we could pan, tilt or push, but we only got one.

Were there any particular references that inspired the visual approach?

Adams: Vince and Peter often talked about sitting down with Arthur Albert, the cinematographer on seasons 1 and 2, and his crew to watch Bernardo Bertoluccis The Conformist. I know it was a significant influence on them and certainly contributed to the visual approach to Saul, as did the apparent film-noir influences and many of the classic westerns. I certainly had big shoes to fill when I started on Season 3, but the style was a great fit with my own and, with Vince and Peters help, we continued to develop it right up through Season 6.

What brought you to Panavision for this project?

Adams: I had a great working relationship with Panavision in the past, and then in December of 2017, when we were beginning Season 4 of Better Call Saul and I was having a hard time putting together the package that I needed, Bob Foertsch [director of sales and marketing at Panavision Woodland Hills] came to my rescue. I havent done a series without him or Panavision since.

At the beginning 2019, we decided Saul Season 5 was going large format. Again Bob and the whole gang at Panavision helped us put the right package together, and it made all the difference. The Panaspeeds were a perfect match because their speed allowed me a lot of control over the depth of field. We used depth of field as a storytelling device more than I ever had in my career before, even during day exteriors.

How else did Better Call Saul differ from other projects in your career?

Adams: I had done one full episode and a few pickup days on Breaking Bad, so I knew how different the Gilligan-Gould experience was already. After getting Better Call Saul, I went to meet with Vince, Peter, and executive producers Melissa Bernstein and Diane Mercer for lunch, and they were very clear that they were not only going to support anything I wanted to try visually, but theyd rather have to reshoot a scene than feel like I took the safe route and didnt take risks. It was a conversation I'd never had in my career Id never heard of anyone hearing that from the executive producers before!

I quickly realized one of the biggest reasons everyone on the crew was so invested in the show and the stories was the way the producers enabled everyone to think out of the box and bring ideas sometimes even crazy ideas because they wanted to hear them. That and the fact that the show was written by the best writers in the business and everyone from the showrunner to the day players were the nicest folks youd ever want to meet.

How did you get started in this business?

Adams: I had loved the industry since visiting the Rockford Files set as a teenager, so I wanted to explore working as a crew member. I started in camera on smaller projects and had all my days to join the camera local, but I realized I was a terrible camera assistant, mostly because I was so busy watching the lighting, and I really belonged in the electric department. After working my way up and working as a gaffer for a number of years, I really wanted to shoot. The opportunity came along in 1999, with some bumps in the road, and by 2001 I had moved up permanently.

Unit photography by Greg Lewis, courtesy of AMC/Sony Pictures Television. Additional images courtesy of the filmmakers.
LINK: https://www.panavision.com/highlights/highlights-detail/call-and-respo...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

19/02/2026

CBC Navigates Multi-Zone Winter Olympics With Bilingual Production, Remote Studios, Custom Content Hubs

The Canadian rightsholder deploys its most complex' Olympics setup an ever,...

19/02/2026

Suite Studios Announces S3 Native File Streaming for Real-Time Media Workflows at Petabyte Scale

Suite Studios, a cloud-native platform that connects creative teams to their med...

19/02/2026

Guitar Center Named Official Music Gear Retailer and AV Integrator for Tennessee Titans' New Nissan Stadium

Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...

19/02/2026

DAZN, Matchroom Boxing Sign Five-Year Deal to Extend Long-Standing Partnership

DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal ext...

19/02/2026

PTZOptics Launches Visual Reasoning Initiative, Partners with Moondream to Automate Video Decision-Making

PTZOptics announces the launch of its visual reasoning initiative that makes vid...

19/02/2026

The Influencer Games? OBS Bakes Digital-Native Content Creators - and Athletes - Into Milano Cortina

Influencer Positions, AI-driven vertical video, and platform-native creators res...

19/02/2026

Scaling the Infinite Feed: OBS Redefines the Multi-Platform Olympic Experience

Host broadcaster evolves from world-feed producer to global content orchestrator, unlocking hidden moments for every platform...

19/02/2026

Got Drones? How OBS's FPV Strategy Changes the Game for Everyone

Custom drones raise expectations for bringing viewers closer to the action in new ways 2026 is not the first time OBS has used drones or event First Person Vie...

19/02/2026

Xfinity Delivered Super Bowl LX Faster Than Any Other Provider

Comcast's Xfinity announces record-setting performance from its new RealTime4K technology during Super Bowl LX, delivering the game to customers' homes ...

19/02/2026

Cortina Sliding Center Photo Gallery: Women's Monobob

The Women's Monobob turned out to be a historic event: Team USA's Elana Meyers Taylor captured the gold at age 41, making her the oldest Bobsleigh gold ...

19/02/2026

SVG Students To Watch: Philip Doherty, Elon University

The senior from Georgia has found his calling as a technical director and video engineer In the live-sports-video industry, the future is bright. Our series SV...

19/02/2026

Cosm Expands its Leadership Team to Scale Its Sports and Entertainment Division

Cosm announces the appointment of two new leaders - Jeff Hughes (President, Sports and Entertainment) and Rob Laycock (Vice President, Head of Venues Marketing)...

19/02/2026

NBC Olympics Brings Its Signature Studio Look Home' to the IBC in Milan

Two main sets feature Unreal Engine environment, LED architecture, camera-tracked virtual windows; a third, in the TV Tower,' overlooks the Duomo...

19/02/2026

Watch Robyn's Long-Awaited Return to the Stage in Spotify's Exclusive Concert Film

Last November, Spotify hosted an unforgettable night with Robyn, where top fans ...

19/02/2026

Warner Bros. Discovery returns to position one in Poland for first time since May 2025

WBD edges above Polsat in only change in the top 10 content distributor rankings...

19/02/2026

Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment

Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...

19/02/2026

The Gauge: Poland | January 2026

The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...

19/02/2026

Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

New data also shows news content on FAST channels up 58% as streaming catalogs c...

19/02/2026

Sinclair Launches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations

Berklee Awards Fenway Neighborhood Improvement Grants to Six Organizations A total of $25,000 will be distributed among the Boston-based nonprofits. February...

19/02/2026

Submissions open for Best of Show Awards at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

SMPTE Issues Call for Summit Papers

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Broadband Usage Jumps by 9.9% in Q4

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NBC Sports Details NEPs Extensive Work for Winter Olympic Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Fuse Media and Complex to Launch Complex TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Spincast Gets U.S. Patent for AI-Powered Shoppable TV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

IBCAP Announces $21 Million Lawsuit Against DMTN IPTV

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

NRB Backs ATSC 3.0 Tuner and Must-Carry Requirements

Share Copy link Facebook X Linkedin Bluesky Email...

19/02/2026

Foundry Acquires Griptape to Accelerate AI Integration Ac...

Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...

19/02/2026

Scott D Smith Captures the Chaos and Intimacy of The Bear...

Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...

19/02/2026

Cobalt Digital Products Receive IPMX Product Certificatio...

Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...

19/02/2026

DHD to Demonstrate Latest-Generation Audio Production Sys...

DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...

19/02/2026

Media Companies Gain Operations Observability With Operat...

Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...

19/02/2026

Witbe Launches New Agentic SDK to Power Agentic Automatio...

Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...

19/02/2026

Network18 Media and Investments Selects Grass Valleys Pla...

Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...

19/02/2026

Clear-Com to Sponsor and Present USITT Stage Management A...

Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...

19/02/2026

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise

Paramores Hayley Williams Praises Berklee Ensemble: Make Noise Williams acknowledged the Paramore Ensemble after their show at the Berklee Performance Center ...

19/02/2026

TRIBECA ANNOUNCES NEW SLATE OF STAR-STUDDED MEMBERSHIP EVENTS FEATURING KATE MCKINNON AND TRACY MORGAN

February 19th, 2026 TRIBECA ANNOUNCES NEW SLATE OF STAR-STUDDED MEMBERSHIP EVEN...

19/02/2026

News Corp Announces Match for U.S. Government's $1,000 Contribution to Children's Investment Accounts

News Corp Announces Match for U.S. Government's $1,000 Contribution to Child...

19/02/2026

Main Trailer for Boyfriend on Demand' Serves Up Virtual Dating Fantasy Packed With Swoon-Worthy Moments

Back to All News Main Trailer for Boyfriend on Demand' Serves Up Virtual D...

19/02/2026

Meet the Singles of 'Love is Blind: Sweden' Season 3

Back to All News Meet the Singles of Love is Blind: Sweden Season 3 Entertainment 19 February 2026 GlobalSweden Link copied to clipboard Meet the singles ...

19/02/2026

izzi Accelerates Strategic Fiber Broadband Expansion with Harmonic

Harmonic's cOS Virtualized Broadband Platform Is Simplifying Fiber Rollouts, Lowering Infrastructure Spend, and Delivering Exceptional Broadband Experiences...

19/02/2026

Fox Corporation Announces It Will Match U.S. Government's $1,000 Contribution To Trump Accounts Children's Retirement Program

Fox Corporation Announces It Will Match U.S. Government's $1,000 Contributio...

19/02/2026

All About the Games: Play Over 4,500 Titles With GeForce NOW

The GeForce NOW anniversary celebration keeps on rolling, and this week is all about the games that make it possible. With more than 4,500 titles supported in t...

19/02/2026

Survey Reveals AI Advances in Telecom: Networks and Automation in Driver's Seat as Return on Investment Climbs

AI is accelerating the telecommunications industry's transformation, becomin...