Sony Pixel Power calrec Sony

Call and Response

11/10/2022

Known for photographing cult-classic television such as Felicity and Monk, Marshall Adams, ASC knows how to identify and respond to a story that subverts expectations. His latest entry comes on the heels of writer-producer Vince Gilligan's Breaking Bad, the genre-defining series about of a chemistry teacher turned meth lord. After a one-episode exploration during that show's fifth and final season, Adams reprised his role behind the camera for seasons 3 through 6 of Gilligan and co-creator Peter Gould's Better Call Saul. Shortly after the final episode aired in August, Adams caught up with Panavision to reflect on his time with the show.

Panavision: How would you describe the cinematography of Better Call Saul?

Marshall Adams, ASC: The look relies on symmetry, simplicity and storytelling. We all love finding symmetry when it lends itself, which, in my opinion, allows you more potential screen time to let the scene unfold within that frame because its interesting and has a lot to say. We often tried to find and hold a frame that worked for the action but, most importantly, was true to the story. As much as possible, we strove to boil each shot down to the information conveyed within it. The simplest frames can often be so elegant in their storytelling.

We also tried to keep the camera operation as minimal as possible. And as funny as it sounds, the operators worked very hard to not operate. Say we were following someone out of a car and walking to meet and talk with another character. Landing when the actor lands is pretty standard, but the hard part is landing in the exact frame that can play out for another 2-3 minutes and not be adjusted. The operators Matt Credle, Jordan Slovin and Wally Sweeterman were so locked-in to exactly where they needed to land that frame, that two months later they'd still know exactly where the frame lines were.

Something else we did was to keep the operation to a single axis. That meant we could pan, tilt or push, but we only got one.

Were there any particular references that inspired the visual approach?

Adams: Vince and Peter often talked about sitting down with Arthur Albert, the cinematographer on seasons 1 and 2, and his crew to watch Bernardo Bertoluccis The Conformist. I know it was a significant influence on them and certainly contributed to the visual approach to Saul, as did the apparent film-noir influences and many of the classic westerns. I certainly had big shoes to fill when I started on Season 3, but the style was a great fit with my own and, with Vince and Peters help, we continued to develop it right up through Season 6.

What brought you to Panavision for this project?

Adams: I had a great working relationship with Panavision in the past, and then in December of 2017, when we were beginning Season 4 of Better Call Saul and I was having a hard time putting together the package that I needed, Bob Foertsch [director of sales and marketing at Panavision Woodland Hills] came to my rescue. I havent done a series without him or Panavision since.

At the beginning 2019, we decided Saul Season 5 was going large format. Again Bob and the whole gang at Panavision helped us put the right package together, and it made all the difference. The Panaspeeds were a perfect match because their speed allowed me a lot of control over the depth of field. We used depth of field as a storytelling device more than I ever had in my career before, even during day exteriors.

How else did Better Call Saul differ from other projects in your career?

Adams: I had done one full episode and a few pickup days on Breaking Bad, so I knew how different the Gilligan-Gould experience was already. After getting Better Call Saul, I went to meet with Vince, Peter, and executive producers Melissa Bernstein and Diane Mercer for lunch, and they were very clear that they were not only going to support anything I wanted to try visually, but theyd rather have to reshoot a scene than feel like I took the safe route and didnt take risks. It was a conversation I'd never had in my career Id never heard of anyone hearing that from the executive producers before!

I quickly realized one of the biggest reasons everyone on the crew was so invested in the show and the stories was the way the producers enabled everyone to think out of the box and bring ideas sometimes even crazy ideas because they wanted to hear them. That and the fact that the show was written by the best writers in the business and everyone from the showrunner to the day players were the nicest folks youd ever want to meet.

How did you get started in this business?

Adams: I had loved the industry since visiting the Rockford Files set as a teenager, so I wanted to explore working as a crew member. I started in camera on smaller projects and had all my days to join the camera local, but I realized I was a terrible camera assistant, mostly because I was so busy watching the lighting, and I really belonged in the electric department. After working my way up and working as a gaffer for a number of years, I really wanted to shoot. The opportunity came along in 1999, with some bumps in the road, and by 2001 I had moved up permanently.

Unit photography by Greg Lewis, courtesy of AMC/Sony Pictures Television. Additional images courtesy of the filmmakers.
LINK: https://www.panavision.com/highlights/highlights-detail/call-and-respo...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

26/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at All 32 Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

26/02/2026

Advanced Systems Group Promotes Jody Boatwright to Chief Strategy Officer

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...

26/02/2026

TikTok, MLB Expand Multi-Year Global Content Partnership

As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...

26/02/2026

Chyron Announces 2026 Designer of the Year Competition

Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...

26/02/2026

Appear's X Platform Now SRT Verified for YouTube Live Content Delivery

Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...

26/02/2026

Adder Technology Enters New Era of Strategic Engagement with Launch of Customer Experience Center

Adder Technology, a specialist in connectivity solutions and high performance IP...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Drive Growth

Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...

26/02/2026

ESPN, Disney+ to Deliver More Banana Ball Games Than Ever as Collaboration Expands in 2026

ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...

26/02/2026

SailGP Announces Broadcast Extensions with Globo and BandSports in Brazil for 2026 Season

Brazilian broadcaster Globo has returned as the official broadcast partner of th...

26/02/2026

NDI Appoints JRS as Official Distribution Partner for China

NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...

26/02/2026

SVG Students To Watch: Noah Boudolf, Clemson University

The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts In the live-sports-video industry, the future is bright. Our series SVG ...

26/02/2026

Behind The Mic: ESPN, Tennis Channel Sign New Deals for 2026 Tennis Analysts

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

26/02/2026

SVG in Indy: Beyond the Colts, Lucas Oil Stadium Stays Busy With NFL Scouting Combine, NCAA Men's Final Four

Supported by partners, the in-venue production team keeps videoboard-show qualit...

26/02/2026

SVG New Sponsor Spotlight: CAMB.AI's Akshat Prakash on AI Translation and the Future of Live Sports Localization

CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...

26/02/2026

SVG Sit-Down: AWS's Regina Rossi on the Company's New Vertical-Video-Cropping Tool

AWS Elemental Inference could help sports broadcasters learn to love AI This we...

26/02/2026

Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 security scanners

Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...

26/02/2026

Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN testing at MWC Barcelona 2026

Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...

26/02/2026

Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services in Serbia

Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...

26/02/2026

Rohde & Schwarz highlights its comprehensive embedded systems test solutions at embedded world 2026

Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...

26/02/2026

Rohde & Schwarz to showcase spectrum security and network efficiency solutions at Mobile World Congress 2026

Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...

26/02/2026

Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving way for next-gen connectivity

Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...

26/02/2026

Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA

Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...

26/02/2026

Rohde & Schwarz and LITEON demonstrate highthroughput 5G femtocell testing with the PVT360A

Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...

26/02/2026

Cobalt Digital Returns to ISE with Comprehensive Lineup of IPMX-Ready Solutions

Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers Champaign, IL - January 26, 2...

26/02/2026

Cobalt Digital Products Receive IPMX Product Certification Following Inaugural Testing Event

Cobalt among first manufacturers to achieve verified compliance status with IPMX...

26/02/2026

COBALT ARIA AUD-MON Receives Best of Show Awards at ISE 2026

Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...

26/02/2026

SES Extends EGNOS GEO-1 Satellite Service to Power Precise Navigation Across Europe

The agreement ensures Europe's satellite-based augmentation continues enhanc...

26/02/2026

AWS Launches New Tool for Vertical Video Conversion

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Broadpeak Launches Multiview For Live Sports at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Griffin Media Rolls Out Bitcentral Core News At KWTV, KOTV

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Adobes New Firefly QuickCut Gives Video Editors a Starting Point

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Disney Gains But YouTube Continues to Dominate Screentime

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

BCNEXXT Adds HLG-Based HDR To Vipe Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

FCC Launches Inquiry Into Broadcast Sports Rights

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Avids New CPO Discusses AI, NAB Show and Newsroom Tech

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Samsung Taps Gracenote for AI-Powered Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Less Tools, More Visibility: TAG Video Systems at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Studio Technologies Dante-Based Solutions Power High-Prof...

With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...

26/02/2026

BCNEXXT Deploys Live HLG-Based HDR Playout Within Vipe Pl...

BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...

26/02/2026

TAG Video Systems at NAB 2026

TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...

26/02/2026

IBC2026 unveils strategic partnership with EIT Culture an...

IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...

26/02/2026

Clear-Coms Arcadia Central Station and FreeSpeak Icon Bel...

Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Dri...

Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...

26/02/2026

Big Blue Marble named as Launch Partner for AWS Elemental...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...

26/02/2026

Broadpeak launches Multiview solution to simplify multi-s...

New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility Broadpeak, a ...