Sony Pixel Power calrec Sony

Call and Response

11/10/2022

Known for photographing cult-classic television such as Felicity and Monk, Marshall Adams, ASC knows how to identify and respond to a story that subverts expectations. His latest entry comes on the heels of writer-producer Vince Gilligan's Breaking Bad, the genre-defining series about of a chemistry teacher turned meth lord. After a one-episode exploration during that show's fifth and final season, Adams reprised his role behind the camera for seasons 3 through 6 of Gilligan and co-creator Peter Gould's Better Call Saul. Shortly after the final episode aired in August, Adams caught up with Panavision to reflect on his time with the show.

Panavision: How would you describe the cinematography of Better Call Saul?

Marshall Adams, ASC: The look relies on symmetry, simplicity and storytelling. We all love finding symmetry when it lends itself, which, in my opinion, allows you more potential screen time to let the scene unfold within that frame because its interesting and has a lot to say. We often tried to find and hold a frame that worked for the action but, most importantly, was true to the story. As much as possible, we strove to boil each shot down to the information conveyed within it. The simplest frames can often be so elegant in their storytelling.

We also tried to keep the camera operation as minimal as possible. And as funny as it sounds, the operators worked very hard to not operate. Say we were following someone out of a car and walking to meet and talk with another character. Landing when the actor lands is pretty standard, but the hard part is landing in the exact frame that can play out for another 2-3 minutes and not be adjusted. The operators Matt Credle, Jordan Slovin and Wally Sweeterman were so locked-in to exactly where they needed to land that frame, that two months later they'd still know exactly where the frame lines were.

Something else we did was to keep the operation to a single axis. That meant we could pan, tilt or push, but we only got one.

Were there any particular references that inspired the visual approach?

Adams: Vince and Peter often talked about sitting down with Arthur Albert, the cinematographer on seasons 1 and 2, and his crew to watch Bernardo Bertoluccis The Conformist. I know it was a significant influence on them and certainly contributed to the visual approach to Saul, as did the apparent film-noir influences and many of the classic westerns. I certainly had big shoes to fill when I started on Season 3, but the style was a great fit with my own and, with Vince and Peters help, we continued to develop it right up through Season 6.

What brought you to Panavision for this project?

Adams: I had a great working relationship with Panavision in the past, and then in December of 2017, when we were beginning Season 4 of Better Call Saul and I was having a hard time putting together the package that I needed, Bob Foertsch [director of sales and marketing at Panavision Woodland Hills] came to my rescue. I havent done a series without him or Panavision since.

At the beginning 2019, we decided Saul Season 5 was going large format. Again Bob and the whole gang at Panavision helped us put the right package together, and it made all the difference. The Panaspeeds were a perfect match because their speed allowed me a lot of control over the depth of field. We used depth of field as a storytelling device more than I ever had in my career before, even during day exteriors.

How else did Better Call Saul differ from other projects in your career?

Adams: I had done one full episode and a few pickup days on Breaking Bad, so I knew how different the Gilligan-Gould experience was already. After getting Better Call Saul, I went to meet with Vince, Peter, and executive producers Melissa Bernstein and Diane Mercer for lunch, and they were very clear that they were not only going to support anything I wanted to try visually, but theyd rather have to reshoot a scene than feel like I took the safe route and didnt take risks. It was a conversation I'd never had in my career Id never heard of anyone hearing that from the executive producers before!

I quickly realized one of the biggest reasons everyone on the crew was so invested in the show and the stories was the way the producers enabled everyone to think out of the box and bring ideas sometimes even crazy ideas because they wanted to hear them. That and the fact that the show was written by the best writers in the business and everyone from the showrunner to the day players were the nicest folks youd ever want to meet.

How did you get started in this business?

Adams: I had loved the industry since visiting the Rockford Files set as a teenager, so I wanted to explore working as a crew member. I started in camera on smaller projects and had all my days to join the camera local, but I realized I was a terrible camera assistant, mostly because I was so busy watching the lighting, and I really belonged in the electric department. After working my way up and working as a gaffer for a number of years, I really wanted to shoot. The opportunity came along in 1999, with some bumps in the road, and by 2001 I had moved up permanently.

Unit photography by Greg Lewis, courtesy of AMC/Sony Pictures Television. Additional images courtesy of the filmmakers.
LINK: https://www.panavision.com/highlights/highlights-detail/call-and-respo...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

20/04/2026

Google Cloud Embraces the Rise of Agentic Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Creators Go All in on AI, Niche Content

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

NBC Sports' Jon Miller: Broadcast Is Having a Moment'

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Beyond the Lift and Shift': Cloud Migration's New Mandate

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Virtual Production Finds Its Footing

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Corporate Creators: All Companies Are Media Companies Now

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

IABM Rebrands as the International Association of MediaTech

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CBS Detroit Debuts New AR/VR Technology-Driven Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Fox Sports Taps Appear X Platform for Remote Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CueScript and Lighting Design Group Expand Customer Oppor...

CueScript and Lighting Design Group Expand Customer Opportunities Through New Partnership Find both companies at 2026 NAB Show in CueScript Booth # C 4720 ...

20/04/2026

Layercake Deepens Bitmovin Integration to Power End-to-En...

[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...

20/04/2026

FOX Sports selects Appear X Platform for next-generation...

Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems Appear, a global l...

20/04/2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...

20/04/2026

SBE Elevates Fred Willard to SBE Fellow

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update Brie Clayton April 20, 2026 0 Comments New update adds camera control and monitoring ...

20/04/2026

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D Brie Clayton April 20, 2026 0 Comments Cinema 4D brings professional 3D workfl...

20/04/2026

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environment

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...

20/04/2026

Register now - Market & Audience Department Ask Me Anything (AMA) Session

Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026 Screen Australia Head of Market & Audience Rakel Tansley Talking to...

20/04/2026

Screen Australia appoints Tanya Phegan as Narrative Content Head of Development

Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026 Tanya Phegan Screen Australia has today announced the appointmen...

20/04/2026

Applications Open for Skip Ahead 11

Applications Open for Skip Ahead 11 19 March 2026 Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea. Screen Australia and YouTube Aus...

20/04/2026

Screen Australia empowers the next games generation, including new creatives from neighbouring disciplines

Screen Australia empowers the next games generation, including new creatives fro...

20/04/2026

Official Co-production Ask Me Anything (AMA) Session

Official Co-production Ask Me Anything (AMA) Session 26 March 2026 Image (L-R): Mix Tape, Michele McDonald, Flower & Flour. Interested in international Co-pro...

20/04/2026

Screen Australia announces Narrative Content funding for 91 projects, including four short films paired with industry mentors

Screen Australia announces Narrative Content funding for 91 projects, including ...

20/04/2026

Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workforce challenges in the Australian screen industry

Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...

20/04/2026

Australians in Film and Screen Australia Announce the 2026 Participants in the Talent Gateway and Global Producers Program

Australians in Film and Screen Australia Announce the 2026 Participants in the T...

20/04/2026

Screen Australia relaunches website with new tools and improved user experience

Screen Australia relaunches website with new tools and improved user experience 16 April 2026 Screen Australia relaunches website Screen Australia has relaun...

20/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

EVS Launches Choreon Robotic Control Solution

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Ross Video Showcases End-To-End Production Ecosystem at 2026 Nab Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Heidi Steffen to Become President of TitanTV

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

NVIDIA and Partners Showcase the Future of AI-Driven Manufacturing at Hannover Messe 2026

Manufacturing is at an inflection point. Across every major industrial economy, ...

20/04/2026

Autonomous AI at Scale: Adobe Agents Unlock Breakthrough Creative Intelligence With NVIDIA and WPP

AI agents are transforming how work gets done across all industries, acceleratin...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...