Sony Pixel Power calrec Sony

Call and Response

11/10/2022

Known for photographing cult-classic television such as Felicity and Monk, Marshall Adams, ASC knows how to identify and respond to a story that subverts expectations. His latest entry comes on the heels of writer-producer Vince Gilligan's Breaking Bad, the genre-defining series about of a chemistry teacher turned meth lord. After a one-episode exploration during that show's fifth and final season, Adams reprised his role behind the camera for seasons 3 through 6 of Gilligan and co-creator Peter Gould's Better Call Saul. Shortly after the final episode aired in August, Adams caught up with Panavision to reflect on his time with the show.

Panavision: How would you describe the cinematography of Better Call Saul?

Marshall Adams, ASC: The look relies on symmetry, simplicity and storytelling. We all love finding symmetry when it lends itself, which, in my opinion, allows you more potential screen time to let the scene unfold within that frame because its interesting and has a lot to say. We often tried to find and hold a frame that worked for the action but, most importantly, was true to the story. As much as possible, we strove to boil each shot down to the information conveyed within it. The simplest frames can often be so elegant in their storytelling.

We also tried to keep the camera operation as minimal as possible. And as funny as it sounds, the operators worked very hard to not operate. Say we were following someone out of a car and walking to meet and talk with another character. Landing when the actor lands is pretty standard, but the hard part is landing in the exact frame that can play out for another 2-3 minutes and not be adjusted. The operators Matt Credle, Jordan Slovin and Wally Sweeterman were so locked-in to exactly where they needed to land that frame, that two months later they'd still know exactly where the frame lines were.

Something else we did was to keep the operation to a single axis. That meant we could pan, tilt or push, but we only got one.

Were there any particular references that inspired the visual approach?

Adams: Vince and Peter often talked about sitting down with Arthur Albert, the cinematographer on seasons 1 and 2, and his crew to watch Bernardo Bertoluccis The Conformist. I know it was a significant influence on them and certainly contributed to the visual approach to Saul, as did the apparent film-noir influences and many of the classic westerns. I certainly had big shoes to fill when I started on Season 3, but the style was a great fit with my own and, with Vince and Peters help, we continued to develop it right up through Season 6.

What brought you to Panavision for this project?

Adams: I had a great working relationship with Panavision in the past, and then in December of 2017, when we were beginning Season 4 of Better Call Saul and I was having a hard time putting together the package that I needed, Bob Foertsch [director of sales and marketing at Panavision Woodland Hills] came to my rescue. I havent done a series without him or Panavision since.

At the beginning 2019, we decided Saul Season 5 was going large format. Again Bob and the whole gang at Panavision helped us put the right package together, and it made all the difference. The Panaspeeds were a perfect match because their speed allowed me a lot of control over the depth of field. We used depth of field as a storytelling device more than I ever had in my career before, even during day exteriors.

How else did Better Call Saul differ from other projects in your career?

Adams: I had done one full episode and a few pickup days on Breaking Bad, so I knew how different the Gilligan-Gould experience was already. After getting Better Call Saul, I went to meet with Vince, Peter, and executive producers Melissa Bernstein and Diane Mercer for lunch, and they were very clear that they were not only going to support anything I wanted to try visually, but theyd rather have to reshoot a scene than feel like I took the safe route and didnt take risks. It was a conversation I'd never had in my career Id never heard of anyone hearing that from the executive producers before!

I quickly realized one of the biggest reasons everyone on the crew was so invested in the show and the stories was the way the producers enabled everyone to think out of the box and bring ideas sometimes even crazy ideas because they wanted to hear them. That and the fact that the show was written by the best writers in the business and everyone from the showrunner to the day players were the nicest folks youd ever want to meet.

How did you get started in this business?

Adams: I had loved the industry since visiting the Rockford Files set as a teenager, so I wanted to explore working as a crew member. I started in camera on smaller projects and had all my days to join the camera local, but I realized I was a terrible camera assistant, mostly because I was so busy watching the lighting, and I really belonged in the electric department. After working my way up and working as a gaffer for a number of years, I really wanted to shoot. The opportunity came along in 1999, with some bumps in the road, and by 2001 I had moved up permanently.

Unit photography by Greg Lewis, courtesy of AMC/Sony Pictures Television. Additional images courtesy of the filmmakers.
LINK: https://www.panavision.com/highlights/highlights-detail/call-and-respo...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

21/10/2026

Young Journalist Award 2026: final three revealed

Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...

21/10/2026

SVG Students To Watch: Gibson Hirt, University of Maryland

The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...

21/10/2026

University of Washington Brings Four-Control-Room IP Production Facility Online With Grass Valley

University of Washington Intercollegiate Athletics has brought its new Sundodger...

21/10/2026

Pac12 Names Harry Hardy as Conferences FirstEver Chief Commercial & Growth Officer

The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...

21/10/2026

A Modern Field of Dreams: Inside the Video Technology Powering Northwestern's New Ryan Field

The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...

21/10/2026

GForce relaunch with new website, subscriptions & freebies

M-Tron Select & Axxess free until 1 December 2026 Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...

21/10/2026

DDMF release OberComp

A simplified approach to multiband compression DDMF's latest plug-in has been designed to simplify the process of applying multiband compression, and in...

21/10/2026

Arturia expand MiniFreak with new 49-key version

Full-size keys, more controls and XYZ touch matrix. Arturia have announced the release of MiniFreak 49, a larger version of their six-voice hybrid synthesiz...

21/10/2026

SBS appoints Kathryn Fink as Chief Content Officer in new executive structure

SBS appoints Kathryn Fink as Chief Content Officer in new executive structure 21 October, 2026 Media releases SBS has announced a new executive structure a...

21/10/2026

LAUNCH Mentorship Program Applications Close Oct. 30

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NBA Begins Season with NBC Blitz

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Clear-Com Debuts Mentrix Flex Panel at NAB Show New York

Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...

21/10/2026

Amagi and Sistemas de Video Comunicacion SA Announce Stra...

Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...

21/10/2026

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual Video Production

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...

21/10/2026

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K Brie Clayton October 20, 2026 0 Comments Multi scale sensor allows DP to capture 12K, 8K and ...

21/10/2026

USS Defiant Pulse Phasers in After Effects - No Plugins!

USS Defiant Pulse Phasers in After Effects - No Plugins! Graham Quince October 20, 2026 0 Comments I love the USS Defiant from Star Trek: Deep Space N...

21/10/2026

FEMA Outlines Expectations for National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

U confirms celebrity line-up for Stacey Dooley Sleeps Over seventh series

Stacey Dooley Sleeps Over returns for a seventh series in 2027, with Stacey Dooley MBE getting exclusive access to the homes and lives of Kerry Katona, Lauryn G...

21/10/2026

UKTV expands FAST portfolio with eight new channels

Expansion builds on broadcasters successful FAST launch and grows portfolio to 12 channels New channels dedicated to iconic brands including Top Gear, EastEnde...

21/10/2026

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Television Viewing Platforms

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Tel...

21/10/2026

Saorsat is closing in early 2028

Since 2012, Saorsat has provided coverage in areas where Saorview reception may be challenged. Services from RT , TG4 and Oireachtas TV are currently available ...

21/10/2026

NVIDIA Confidential Computing Expands, Enabling Frontier Model Builders to Securely Scale Across Global Infrastructure

NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...

21/10/2026

NVIDIA cuDSS Now Generally Available to Accelerate Engineering and Scientific Simulations

NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...

21/10/2026

Europe's Industrial Leaders Reinvent Engineering and Manufacturing With NVIDIA

To increase productivity, accelerate innovation and create new opportunities for...

21/10/2026

NVIDIA Cloud Partners Scale Across Europe - Sovereign, Open and Built for Safe AI Agents

Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...

21/10/2026

Google Cloud and NVIDIA Announce General Availability of NVIDIA Vera Rubin Infrastructure

General availability of the instances is coming next month, with planned expansi...

21/10/2026

Bringing the Spark to Europe: Local Intelligence Powers Next Wave of Agents

At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...

20/10/2026

Media Links Powers Live Broadcast Contribution at the All-Asia Games 2026

Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan. ...

20/10/2026

Op-Ed: One Sprint Season, Two Season Launches. How MLS Creative Teams Can Prepare for 2027

For Major League Soccer creative teams, 2027 is going to be unlike any year they...

20/10/2026

NHL Constructs Massive Manitoba Cabin Setting for 2026 NHL Heritage Classic on Oct. 25

The National Hockey League (NHL) has given a first look at its planned transform...

20/10/2026

FloSports, National Lacrosse League Begin Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...

20/10/2026

AMWA Takes Home Technology & Engineering Emmy Award for Development of NMOS Discovery, Registration and Connection

The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...

20/10/2026

Pearl TV Makes Major Progress Toward Affordable NEXTGEN TV Converter Boxes

Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...

20/10/2026

37th SPORTEL Awards Honor Best in Content, Sports Productions

The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...

20/10/2026

Sistemas de Video Comunicacin S.A. Starts Partnership With Amagi for Media Tech Modernization in South America

Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...

20/10/2026

Eurosport, TNT Sports Continue Coverage of Tour de France and La Vuelta a Espaa in Europe

The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...

20/10/2026

Give Me the Backstory: Get to Know Itab Azzam and Jack MacInnes, the Directors of One in a Million

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

20/10/2026

SUNDANCE INSTITUTE NAMES TRACY BRADY AS CHIEF MARKETING, BRAND AND COMMUNICATIONS OFFICER

Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...