Sony Pixel Power calrec Sony

Skandha initiates MENA expansion with hire of Dubai-based...

09/12/2024

Skandha initiates MENA expansion with hire of Dubai-based Managing Partner of Product & Growth

Neha Modi to lead growth strategy and steer solutions roadmap to align with region-specific needs of MENA OTT/streaming platforms

Mumbai, India - December 9, 2024 - Skandha Media Services, a leader in scalable managed playout, broadcast, and OTT services, that leverage cloud technology, automation, AI, and machine learning, has appointed Neha Modi as its Managing Partner of Product & Growth to lead the company's expansion into the Middle East and North Africa.

MENA is a key market for Skandha. The demand for live streaming of sports and events has rapidly increased since the region began investing heavily in sports infrastructure and hosting events such as F1 and FIFA 2022 World Cup. According to The World Economic Forum, the Middle East s sports industry is expected to grow by 8.7% by 2026 compared with global sector growth of 3.3% over the same period.

The region's growing fanbase of mass-appeal and niche sports, as well as the demand for local and Arabic content, is presenting new revenue opportunities for rights holders, content aggregators and advertisers, says Nitin Jain, managing partner, Business & Solutions Engineering at Skandha Media Services.

We can add real value to OTT/streaming platforms in the region by helping them realise and maximise on these new commercial opportunities and to navigate the nuances that come with Ad-supported models. With Neha's deep-rooted knowledge and familiarity with the decision makers in this market, we can engage the region s most innovative M&E organisations in meaningful conversation.

Modi will assume a strategic role at Skandha, focusing on the market penetration of its cutting-edge cloud and on-prem playout services and monetization platforms. She will also help steer the direction of the company's product roadmap, leveraging market insights and feedback from her extensive network of industry peers, innovators, influencers and potential customers in MENA.

With Skandha's proven success in South Asia where there is a similar diversity of users, viewer preferences, interests and languages, their expertise in tailored and scalable playout operations and AI-powered Ad delivery and verification tools is of high value to the MENA region, particularly when it comes to the generation of new revenue opportunities in the streaming of live events and sport, observes Modi.

Modi brings a wealth of experience from her 13+ year career in the M&E industry, spanning technical support, testing, QA, and product management roles. Based in Dubai for over a decade, she has been instrumental to the success of numerous user engagement and monetization initiatives at some of the region's most high-profile broadcast and OTT platforms.

Most recently, at OSN, Modi contributed to the development of new features on the OSNtv box, including On-Demand, TVOD, and a Gen AI-powered recommendation engine, resulting in a significant increase in user engagement. While serving at STARZPLAY for eight years, during which time its customer base grew from a few thousand to 2.5million, Modi held various product management roles where she led cross-functional teams, shaped strategic roadmaps, and optimised resource allocation. She also successfully launched four OTT white-label products across South Asia and the GCC involving integration for multiple telco bundles and payment gateways, driving product scalability and engagement.

In her early career, Modi secured positions at Jio and Millennium Semiconductors in India after qualifying as a Bachelor of Engineering in Electronics & Communication from Gujarat University. Modi also recently completed a post graduate certificate program in Product Management with The Indian Institutes of Management (IIM), Indore.

Skandha is focused on understanding the intricacies and challenges that are specific to meeting the business objectives of MENA's M&E organisations on a local, regional and international level, as they have already demonstrated with existing customers Disney+ HotStar, Tata/Sky and Jio Cinema, continued Modi. The company's collaborative approach, plus the team s enthusiasm to embrace new technology and ideas will be warmly received by organisations in the region.

Neha has a genuine passion for emerging technology, a strong voice and a pulse on industry trends across MENA, added Jain. Such qualities give her a natural ability to build long and impressionable relationships with innovators at every level, and to provide well-informed strategic direction.

We're excited to have arrived in this buoyant market and we're looking forward to establishing a prominent presence to offer our proven expertise in the realm of live playout, concludes Jain.

For more information please visit www.skandhams.com.
LINK: https://kitplus.com/news/skandha-initiates-mena-expansion-with-hire-of...
See more stories from tvbay

North America Stories

14/04/2026

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports Streaming

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...

14/04/2026

Living in Boston: A Guide for Incoming Boston Conservatory Students

Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...

14/04/2026

Just What Is Genre These Days, Anyway?

Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026. April 10, 2026 By Bryan Parys Illustration by Jack Fla...

14/04/2026

Lenora Helm Hammonds Is Turning Passion Into Plan A

Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...

14/04/2026

How Michelle Zalabak Found Her Dream Career in Music and Finance

How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...

13/04/2026

Jnger Audio Joins EBU ADM Implementers Group as Founding Member

Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...

13/04/2026

NAB 2026: Grass Valley to Showcase Alliance Partner Ecosystem

Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...

13/04/2026

NAB 2026: Media Links to Demonstrate IP Transport Solutions

Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...

13/04/2026

NBC Sports Partners with Overtime for OT7 Football League and Navy All-American Bowl

NBC Sports has announced a programming, distribution, and sales partnership with...

13/04/2026

FloSports Promotes Jayar Donlan from COO to President

FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...

13/04/2026

MASV Case Study: PanCam Pictures Uses MASV for Remote Post-Production at Senior Bowl 2026

PanCam Pictures, the documentary production company founded by Paul Camarata, us...

13/04/2026

NAB 2026: Mimir to Showcase Cloud Production Platform

Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...

13/04/2026

NAB 2026: BBright Adds RIST Protocol Support to IP Gateway

BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...

13/04/2026

Net Insight Awarded ESA NAVISP Development Project for PNT Technology

Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...

13/04/2026

NAB 2026: intoPIX to Showcase JPEG XS, IPMX, and SMPTE 2110 Solutions

intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...

13/04/2026

Inside the Launch of BravesVision: How Braves, Raycom Sports Pulled Off One of the Most Ambitious Efforts in Regional-Sports-Media History

Starting from scratch, the team built an in-house content platform comprising ga...

13/04/2026

NAB 2026: AI Will Make Its Presence Felt in Audio Offerings, Presentations

Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show When the 2026 N...

13/04/2026

NAB 2026: Avid to Demonstrate Integrated Newsroom Capabilities

Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...

13/04/2026

NAB 2026: Synamedia Launches Cloud-Controlled Edge Playout Version of Quortex PowerVu

Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...

13/04/2026

NAB 2026: Mediaproxy Adds AI Brand and Advertisement Tracking to LogServer

Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...

13/04/2026

NAB 2026: Disguise to Demonstrate Media Server and Software Integrations

Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...

13/04/2026

NAB 2026: OpenDrives Introduces Edge Hybrid Cloud-Edge Performance Accelerator

OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...

13/04/2026

ESPN Returns to The Shed for 2026 WNBA Draft, Expanding Camera Arsenal and Deepening Fan Coverage

The show will deploy 18 cameras across two sets and the draft floor, including a...

13/04/2026

When Missiles Move at 5X the Speed of Sound, Timing Is Everything

L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...

13/04/2026

US Army Selects L3Harris for Next-Generation Night-Vision System

By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...

13/04/2026

Harvey Arnold Represents the Best of Broadcast Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

13/04/2026

Ross Video and HighField AI to Deliver AI-Assisted Graphics Creation

Share Copy link Facebook X Linkedin Bluesky Email...

13/04/2026

Disguise to Showcase Cutting-Edge Experience Tech for Bro...

Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H Disguise, the company powering everyt...

13/04/2026

TAG Video Systems Joins MXL Interoperability Initiative t...

TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...

13/04/2026

Chaos Launches Free V-Ray for Blender Community Edition a...

Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...

13/04/2026

LTN Appoints Mark Romano as Vice President Multichannel P...

Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition LTN today announced the appointments of Mark Romano as Vice Presiden...

13/04/2026

NUGEN Audio Updates Halo Vision With New Precision Analys...

LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...

13/04/2026

Atomos to Acquire Flanders Scientific

Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...

13/04/2026

How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting

How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...

13/04/2026

Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable

Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...

13/04/2026

Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene

Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...

13/04/2026

TikToK, Major Ad Groups Back Influencer Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

13/04/2026

DHD Marks 30th Anniversary with Brand Relaunch

DHD audio, developer and manufacturer of digital audio systems for professional broadcast, has launched a comprehensive brand update to mark its 30th anniversar...

13/04/2026

Stegawave Debuts Real-Time Forensic Watermarking to Tackl...

Stegawave, an Irish technology company specialising in forensic watermarking for video content, today announced the launch of its anti-piracy platform for live ...

13/04/2026

Synamedia PowerVu cuts broadcast distribution costs by up...

New version of Quortex PowerVu delivers a standards-based approach to satellite-to-IP transitions, eliminating the need for baseband workflows and complex infra...

13/04/2026

Studio Berlin Invests in Cinematic Live Production with G...

Grass Valley LDX camera systems enable leading German production company to support broadcast and cinematic live production within a single environment. Grass ...

13/04/2026

Techex and MediaKind partner to bring resilient IP transp...

London, UK, 13 April 2026 Techex and MediaKind today announced a partnership to integrate Techexs IP transport and orchestration technology, tx edge, directly...

13/04/2026

Transforming modern education environments with Lightware...

In today's hybrid education environments, there is no one-size-fits-all' AV solution. Lightware's extensive AV portfolio addresses this challenge, ...

13/04/2026

Mediaproxy adds AI toolset to LogServer for brand and adv...

Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed t...

13/04/2026

Freelance Video Cameraman - Los Angeles

Freelance Video Cameraman - Los Angeles Brie Clayton April 13, 2026 0 Comments Freelance Video Cameraman April 8, 2026COW Jobs: Director Needed for ...

13/04/2026

Atomos to Acquire Flanders Scientific

Atomos to Acquire Flanders Scientific Brie Clayton April 13, 2026 0 Comments Strengthening commitment to precision monitoring, from camera to delivery...

13/04/2026

Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premiere Pro

Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premi...

13/04/2026

NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character Experience

NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character ...

13/04/2026

Manifold Introduces AT300 Multiviewer Support at NAB 2026

Manifold Introduces AT300 Multiviewer Support at NAB 2026 Brie Clayton April 13, 2026 0 Comments and adds HDR-SDR conversion to the recently announced...

13/04/2026

'Thank You Next,' 'Another Self' and 'Graveyard' Return to Netflix With Their Third Seasons

Back to All News Thank You Next, Another Self and Graveyard Return to Netflix W...