Skandha initiates MENA expansion with hire of Dubai-based Managing Partner of Product & Growth
Neha Modi to lead growth strategy and steer solutions roadmap to align with region-specific needs of MENA OTT/streaming platforms
Mumbai, India - December 9, 2024 - Skandha Media Services, a leader in scalable managed playout, broadcast, and OTT services, that leverage cloud technology, automation, AI, and machine learning, has appointed Neha Modi as its Managing Partner of Product & Growth to lead the company's expansion into the Middle East and North Africa.
MENA is a key market for Skandha. The demand for live streaming of sports and events has rapidly increased since the region began investing heavily in sports infrastructure and hosting events such as F1 and FIFA 2022 World Cup. According to The World Economic Forum, the Middle East s sports industry is expected to grow by 8.7% by 2026 compared with global sector growth of 3.3% over the same period.
The region's growing fanbase of mass-appeal and niche sports, as well as the demand for local and Arabic content, is presenting new revenue opportunities for rights holders, content aggregators and advertisers, says Nitin Jain, managing partner, Business & Solutions Engineering at Skandha Media Services.
We can add real value to OTT/streaming platforms in the region by helping them realise and maximise on these new commercial opportunities and to navigate the nuances that come with Ad-supported models. With Neha's deep-rooted knowledge and familiarity with the decision makers in this market, we can engage the region s most innovative M&E organisations in meaningful conversation.
Modi will assume a strategic role at Skandha, focusing on the market penetration of its cutting-edge cloud and on-prem playout services and monetization platforms. She will also help steer the direction of the company's product roadmap, leveraging market insights and feedback from her extensive network of industry peers, innovators, influencers and potential customers in MENA.
With Skandha's proven success in South Asia where there is a similar diversity of users, viewer preferences, interests and languages, their expertise in tailored and scalable playout operations and AI-powered Ad delivery and verification tools is of high value to the MENA region, particularly when it comes to the generation of new revenue opportunities in the streaming of live events and sport, observes Modi.
Modi brings a wealth of experience from her 13+ year career in the M&E industry, spanning technical support, testing, QA, and product management roles. Based in Dubai for over a decade, she has been instrumental to the success of numerous user engagement and monetization initiatives at some of the region's most high-profile broadcast and OTT platforms.
Most recently, at OSN, Modi contributed to the development of new features on the OSNtv box, including On-Demand, TVOD, and a Gen AI-powered recommendation engine, resulting in a significant increase in user engagement. While serving at STARZPLAY for eight years, during which time its customer base grew from a few thousand to 2.5million, Modi held various product management roles where she led cross-functional teams, shaped strategic roadmaps, and optimised resource allocation. She also successfully launched four OTT white-label products across South Asia and the GCC involving integration for multiple telco bundles and payment gateways, driving product scalability and engagement.
In her early career, Modi secured positions at Jio and Millennium Semiconductors in India after qualifying as a Bachelor of Engineering in Electronics & Communication from Gujarat University. Modi also recently completed a post graduate certificate program in Product Management with The Indian Institutes of Management (IIM), Indore.
Skandha is focused on understanding the intricacies and challenges that are specific to meeting the business objectives of MENA's M&E organisations on a local, regional and international level, as they have already demonstrated with existing customers Disney+ HotStar, Tata/Sky and Jio Cinema, continued Modi. The company's collaborative approach, plus the team s enthusiasm to embrace new technology and ideas will be warmly received by organisations in the region.
Neha has a genuine passion for emerging technology, a strong voice and a pulse on industry trends across MENA, added Jain. Such qualities give her a natural ability to build long and impressionable relationships with innovators at every level, and to provide well-informed strategic direction.
We're excited to have arrived in this buoyant market and we're looking forward to establishing a prominent presence to offer our proven expertise in the realm of live playout, concludes Jain.
For more information please visit www.skandhams.com.
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
Skandha initiates MENA expansion with hire of Dubai-based Managing Partner of Product & Growth
