Skandha initiates MENA expansion with hire of Dubai-based Managing Partner of Product & Growth
Neha Modi to lead growth strategy and steer solutions roadmap to align with region-specific needs of MENA OTT/streaming platforms
Mumbai, India - December 9, 2024 - Skandha Media Services, a leader in scalable managed playout, broadcast, and OTT services, that leverage cloud technology, automation, AI, and machine learning, has appointed Neha Modi as its Managing Partner of Product & Growth to lead the company's expansion into the Middle East and North Africa.
MENA is a key market for Skandha. The demand for live streaming of sports and events has rapidly increased since the region began investing heavily in sports infrastructure and hosting events such as F1 and FIFA 2022 World Cup. According to The World Economic Forum, the Middle East s sports industry is expected to grow by 8.7% by 2026 compared with global sector growth of 3.3% over the same period.
The region's growing fanbase of mass-appeal and niche sports, as well as the demand for local and Arabic content, is presenting new revenue opportunities for rights holders, content aggregators and advertisers, says Nitin Jain, managing partner, Business & Solutions Engineering at Skandha Media Services.
We can add real value to OTT/streaming platforms in the region by helping them realise and maximise on these new commercial opportunities and to navigate the nuances that come with Ad-supported models. With Neha's deep-rooted knowledge and familiarity with the decision makers in this market, we can engage the region s most innovative M&E organisations in meaningful conversation.
Modi will assume a strategic role at Skandha, focusing on the market penetration of its cutting-edge cloud and on-prem playout services and monetization platforms. She will also help steer the direction of the company's product roadmap, leveraging market insights and feedback from her extensive network of industry peers, innovators, influencers and potential customers in MENA.
With Skandha's proven success in South Asia where there is a similar diversity of users, viewer preferences, interests and languages, their expertise in tailored and scalable playout operations and AI-powered Ad delivery and verification tools is of high value to the MENA region, particularly when it comes to the generation of new revenue opportunities in the streaming of live events and sport, observes Modi.
Modi brings a wealth of experience from her 13+ year career in the M&E industry, spanning technical support, testing, QA, and product management roles. Based in Dubai for over a decade, she has been instrumental to the success of numerous user engagement and monetization initiatives at some of the region's most high-profile broadcast and OTT platforms.
Most recently, at OSN, Modi contributed to the development of new features on the OSNtv box, including On-Demand, TVOD, and a Gen AI-powered recommendation engine, resulting in a significant increase in user engagement. While serving at STARZPLAY for eight years, during which time its customer base grew from a few thousand to 2.5million, Modi held various product management roles where she led cross-functional teams, shaped strategic roadmaps, and optimised resource allocation. She also successfully launched four OTT white-label products across South Asia and the GCC involving integration for multiple telco bundles and payment gateways, driving product scalability and engagement.
In her early career, Modi secured positions at Jio and Millennium Semiconductors in India after qualifying as a Bachelor of Engineering in Electronics & Communication from Gujarat University. Modi also recently completed a post graduate certificate program in Product Management with The Indian Institutes of Management (IIM), Indore.
Skandha is focused on understanding the intricacies and challenges that are specific to meeting the business objectives of MENA's M&E organisations on a local, regional and international level, as they have already demonstrated with existing customers Disney+ HotStar, Tata/Sky and Jio Cinema, continued Modi. The company's collaborative approach, plus the team s enthusiasm to embrace new technology and ideas will be warmly received by organisations in the region.
Neha has a genuine passion for emerging technology, a strong voice and a pulse on industry trends across MENA, added Jain. Such qualities give her a natural ability to build long and impressionable relationships with innovators at every level, and to provide well-informed strategic direction.
We're excited to have arrived in this buoyant market and we're looking forward to establishing a prominent presence to offer our proven expertise in the realm of live playout, concludes Jain.
For more information please visit www.skandhams.com.
North America Stories
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Telos Alliance Adds AudioShake Source Separation to Minnetonka Audio AudioToo...
Skandha initiates MENA expansion with hire of Dubai-based Managing Partner of Product & Growth
