
Proficient in a wide range of genera, DP Michele Brandstetter de Bellesini AIC has lent his skills to the world of TV with the series Curon and cinema with Holidays on Mars. He has also gathered years of experience in the field of commercials for well-known brands, including high-end fashion houses. Throughout his projects, Brandstetter de Bellesini relies on ARRI products such as the ALEXA Mini LF, Signature Prime lenses, TRINITY Stabilizer, and SkyPanel softlights whenever he can. Some of his most recent work includes advertising campaigns for Armani and Dolce & Gabbana, as well as teaser videos for the final season of TV series Gomorrah. ARRI sat down with the cinematographer to gain some insight about his choice of equipment and hear how the tools perform.
Armani Exchange
Black and white with a rich and dense gray range: Still taken from the Armani Exchange Spring Summer 2021 advertising campaign
What visual style were you looking for in this project?
I had worked for this brand before and knew that Armani Exchange has a well-defined aesthetic: elegant black and white with some touches of color and the use of a LED wall. In this case, I was in charge of the main campaign, the eyewear campaign, and the watch campaign. The brief proposed by the creative direction and director Michele Bizzi proposed abstract graphics on the LED wall-positioned on four sides and able to aid in lighting the subjects-with very dynamic images and wide-angle lenses in motion. We were looking for black and white with a rich and dense gray range. Motion graphics determined the lighting and produced reflections on glasses and watches so there was a colorimetry problem that required paying close attention to saturation and de-saturation. You had to get the white of the LEDs to match the white of the camera, and I had to work with Michele to have the graphics mapped in order to get interesting light and shadow patterns.
Why did you choose the ARRI ALEXA Mini?
Shooting with the ARRI ALEXA Mini means that you will be absolutely comfortable with the colors and latitudes. Its a camera that solves problems rather than creating them. It allows you to be sure youll get the job done without surprises. In this case it was perfect for the richness of the shadows and the gentleness of the highlights. A second camera body hand-operated by Alex Crovi allowed even more coverage and availability of B-roll to enrich the editing. We also used ARRIRAW as our recording format.
Were there any particular difficulties while shooting?
We had to pay attention to the reflections on the glasses. We programmed ARRI SkyPanel front lights overhead so that they followed what was happening as closely as possible and increased the dynamics of the scenes. We mounted ring lights on the camera for aesthetics on close-up wide angles; the fall of the light helps to emphasize the movement of the camera. As soon as the subject gets closer or farther away, the image goes very quickly from underexposure to overexposure and you feel even more that it is moving.
We had to pay attention to the reflections on the glasses, says DP Brandstetter de Bellesini on the Armani Exchange eyewear campaign
How did you maintain camera stability?
I have been using the ARRI TRINITY with Luca Sportelli. I use it a lot because it offers flexibility, and that helps so much in fashion film photography. TRINITY allows you to better capture the dynamism of wide-angle close-ups and half-heights. This is always a problem with Steadicam because you have to be in hi-mode or low-mode. Particularly in fashion commercials, when you want to tell the story of outfits, you often find yourself with the camera between 90 centimeters and 6 feet, and thats exactly where Steadicams fall apart. Instead, with TRINITY, you can stand at that height, but also make very interesting changes in elevation seamlessly, without stopping anyones work between takes. One can frame the logo tag on the pant at the height it is, and then continue shooting while moving comfortably. On projects of this kind, I now always ask for ARRI TRINITY.
To what extent did you use monitoring on set?
With DIT Claudio Palumbo, we were directly monitoring, de-saturating, and enriching the gray range and separating the different channels. Claudio would do color corrections in real time, then save them as LUTs to be passed to postproduction-a very convenient system that allows you to present the client and director with something very close to the final result right away. This was a fashion job, an environment where you are used to having a certain skin texture acquired with filters and retouching in postproduction, so you add or take away sharpness where you need it. Its mostly cosmetic corrections to look for the right density of grays while maintaining good contrast and giving the correct tone to different skin colors. It is a job closer to photo retouching than to traditional color correction.
Baci Perugina Dolce Vita Limited Edition from Dolce & Gabbana
For Baci Perugina, bright colors that popped out of the screen were used to mimic the chocolate's packaging
What visual cues did you have for the Baci Perugina commercial?
The idea of director Giulio Volpe was to stay very simple in order to focus as much as possible on the human aspect of the film. Since we had to portray the most diverse types of people-from children and young adults to the elderly of the most diverse ethnicities-the interesting challenge was to create portrait setups of light that could enhance everyone in the best way.
What precautions did you use to achieve the result?
A lot of casting work was done. This was a film about people, technique had to be invisible. There was a lot of work done on looks, with a focus on humanity, without flare and backlighting. It was necessary to create a light that would work w
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
27/10/2025
ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...
27/10/2025
PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...
27/10/2025
Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...
26/10/2025
Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...
26/10/2025
This year's ROSCon conference heads to Singapore, bringing together the global robotics developer community behind Robot Operating System (ROS) - the world&...
26/10/2025
Back to All News
LOVE IS BLIND ITALY coming to Netflix on December 1st
Entertainment
26 October 2025
GlobalItaly
Link copied to clipboard
THE ADAPTATION ...
25/10/2025
LOS ANGELES As the popularity of short-for vertical videos from mobile devices continues to soar, vgames, Pitango and a group of Hollywood executives and celebr...
25/10/2025
LONDON The AI-powered VFX toolkit Slapshot has launched a professional-grade AI camera tracking tool the company said is designed to deliver precise camera sol...
25/10/2025
NEW YORK NAB Show New York said its 2025 edition wrapped up its program on Oct. 23 with 11,500 registered attendees from 95 countries, reinforcing its status as...
25/10/2025
NEW YORK Vimeo said it rolled out new AI-powered features and creative tools that it said will make professional video production faster, smarter and more rewar...
25/10/2025
HOUSTON Regional sports network Space City Home Network has upgraded its audio control room with a Solid State Logic System T S300-32 audio console as part of t...
25/10/2025
BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...
25/10/2025
OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...
25/10/2025
Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...
25/10/2025
Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...
25/10/2025
LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...
25/10/2025
Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...
25/10/2025
European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...
25/10/2025
European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...
25/10/2025
IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...
25/10/2025
ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...
25/10/2025
Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...
25/10/2025
Envoi, multi-cloud data management and data protection solutions provider, has launched a new solution, Envoi Express Lane, for managing the demands of distribu...
25/10/2025
Accedo, a global provider of video streaming software and services, has supported FloSports, a leading sports media company, to expand its service to Samsung an...
25/10/2025
Spanish-Language Music Production Course Debuts at Berklee Online New 12-week online course expands access to Berklee's renowned music curriculum for Span...
24/10/2025
NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...
24/10/2025
FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...
24/10/2025
GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director
Friday, October 24, 2025 - 2:37 pm
Print This Story | Subscri...
24/10/2025
NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...
24/10/2025
(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...
24/10/2025
As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...
24/10/2025
Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...
24/10/2025
Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...
24/10/2025
TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...
24/10/2025
NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...
24/10/2025
BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...
24/10/2025
NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...
24/10/2025
WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...
24/10/2025
FIRST PLACE AND 5,000 LYNDA McCARTHY FOR WITNESS'
SECOND PLACE AND 4,000 ANGELA FINN FOR A SPECTRUM OF SORROW'
THIRD PLACE AND 3,000 IAN FE...
24/10/2025
24 Oct 2025
VEON to Release 3Q25 Earnings Update on November 10, 2025 Dubai, October 24, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today conf...
24/10/2025
One-off special from the team behind BAFTA award-winning Libby, Are You Home Yet...
24/10/2025
The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework.
Simon Redlich, Chief Executive...
24/10/2025
AI Day of Education: GTC Kicks Off With Training Workshops, Gear Store Truck Tours Universities GTC Washington, D.C., begins with a series of full-day develo...
24/10/2025
RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025.
Throughout th...
24/10/2025
New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...
24/10/2025
Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...
23/10/2025
Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...
23/10/2025
Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...
23/10/2025
Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large
Tuesday, October 21, 2025 - 09:58
Print This Story
It's high ...