
Proficient in a wide range of genera, DP Michele Brandstetter de Bellesini AIC has lent his skills to the world of TV with the series Curon and cinema with Holidays on Mars. He has also gathered years of experience in the field of commercials for well-known brands, including high-end fashion houses. Throughout his projects, Brandstetter de Bellesini relies on ARRI products such as the ALEXA Mini LF, Signature Prime lenses, TRINITY Stabilizer, and SkyPanel softlights whenever he can. Some of his most recent work includes advertising campaigns for Armani and Dolce & Gabbana, as well as teaser videos for the final season of TV series Gomorrah. ARRI sat down with the cinematographer to gain some insight about his choice of equipment and hear how the tools perform.
Armani Exchange
Black and white with a rich and dense gray range: Still taken from the Armani Exchange Spring Summer 2021 advertising campaign
What visual style were you looking for in this project?
I had worked for this brand before and knew that Armani Exchange has a well-defined aesthetic: elegant black and white with some touches of color and the use of a LED wall. In this case, I was in charge of the main campaign, the eyewear campaign, and the watch campaign. The brief proposed by the creative direction and director Michele Bizzi proposed abstract graphics on the LED wall-positioned on four sides and able to aid in lighting the subjects-with very dynamic images and wide-angle lenses in motion. We were looking for black and white with a rich and dense gray range. Motion graphics determined the lighting and produced reflections on glasses and watches so there was a colorimetry problem that required paying close attention to saturation and de-saturation. You had to get the white of the LEDs to match the white of the camera, and I had to work with Michele to have the graphics mapped in order to get interesting light and shadow patterns.
Why did you choose the ARRI ALEXA Mini?
Shooting with the ARRI ALEXA Mini means that you will be absolutely comfortable with the colors and latitudes. Its a camera that solves problems rather than creating them. It allows you to be sure youll get the job done without surprises. In this case it was perfect for the richness of the shadows and the gentleness of the highlights. A second camera body hand-operated by Alex Crovi allowed even more coverage and availability of B-roll to enrich the editing. We also used ARRIRAW as our recording format.
Were there any particular difficulties while shooting?
We had to pay attention to the reflections on the glasses. We programmed ARRI SkyPanel front lights overhead so that they followed what was happening as closely as possible and increased the dynamics of the scenes. We mounted ring lights on the camera for aesthetics on close-up wide angles; the fall of the light helps to emphasize the movement of the camera. As soon as the subject gets closer or farther away, the image goes very quickly from underexposure to overexposure and you feel even more that it is moving.
We had to pay attention to the reflections on the glasses, says DP Brandstetter de Bellesini on the Armani Exchange eyewear campaign
How did you maintain camera stability?
I have been using the ARRI TRINITY with Luca Sportelli. I use it a lot because it offers flexibility, and that helps so much in fashion film photography. TRINITY allows you to better capture the dynamism of wide-angle close-ups and half-heights. This is always a problem with Steadicam because you have to be in hi-mode or low-mode. Particularly in fashion commercials, when you want to tell the story of outfits, you often find yourself with the camera between 90 centimeters and 6 feet, and thats exactly where Steadicams fall apart. Instead, with TRINITY, you can stand at that height, but also make very interesting changes in elevation seamlessly, without stopping anyones work between takes. One can frame the logo tag on the pant at the height it is, and then continue shooting while moving comfortably. On projects of this kind, I now always ask for ARRI TRINITY.
To what extent did you use monitoring on set?
With DIT Claudio Palumbo, we were directly monitoring, de-saturating, and enriching the gray range and separating the different channels. Claudio would do color corrections in real time, then save them as LUTs to be passed to postproduction-a very convenient system that allows you to present the client and director with something very close to the final result right away. This was a fashion job, an environment where you are used to having a certain skin texture acquired with filters and retouching in postproduction, so you add or take away sharpness where you need it. Its mostly cosmetic corrections to look for the right density of grays while maintaining good contrast and giving the correct tone to different skin colors. It is a job closer to photo retouching than to traditional color correction.
Baci Perugina Dolce Vita Limited Edition from Dolce & Gabbana
For Baci Perugina, bright colors that popped out of the screen were used to mimic the chocolate's packaging
What visual cues did you have for the Baci Perugina commercial?
The idea of director Giulio Volpe was to stay very simple in order to focus as much as possible on the human aspect of the film. Since we had to portray the most diverse types of people-from children and young adults to the elderly of the most diverse ethnicities-the interesting challenge was to create portrait setups of light that could enhance everyone in the best way.
What precautions did you use to achieve the result?
A lot of casting work was done. This was a film about people, technique had to be invisible. There was a lot of work done on looks, with a focus on humanity, without flare and backlighting. It was necessary to create a light that would work w
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/11/2026
In a new home, the show had its traditional focus on music production, but broadcast themes received significant emphasis
The Audio Engineering Society (AES) c...
09/11/2026
Content creation and rights, YouTube archive, production workflows, investment, ...
09/11/2026
Industry leaders from Prime Video, NASCAR, FOX Sports, and more discuss the tech...
09/11/2026
SMT (SportsMEDIA Technology) is delivering on-air graphics and shot data for the Women's Team Golf League (WTGL), which made its debut Sunday, Nov. 8, at So...
09/11/2026
BKB Bare Knuckle Boxing has appointed Michael Ridout Managing Director, UK. He will lead BKB's operations in the United Kingdom and take on wider operationa...
09/11/2026
SMPTE's Media Technology Summit (MTS2026) takes place Nov. 16-19 at the Pasadena Convention Center. The schedule:
Media Tech Business Forum (Monday, Nov. 1...
09/11/2026
The Audio Engineering Society (AES) held AES Show Nashville 2026 Oct. 30-Nov. 1 at the Gaylord Opryland Resort & Convention Center. AES reports nearly 3,000 reg...
09/11/2026
Analyst Josh Stinehour will share results Jan. 26 in Mountain View, Calif.
Devo...
09/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
09/11/2026
Permanent mixed-reality activation debuted against the Brooklyn Nets at Rocket A...
09/11/2026
The new agreement brings the Playoff to 23 games, including 16 on-campus matchup...
09/11/2026
SMT provided production technology and graphics support for all three NASCAR nat...
09/11/2026
Captures Nils Frahms upright concert grand
In their latest collaboration with composer Nils Frahm, Native Instruments have captured a vertical concert grand...
09/11/2026
18-19 November 2026, Sonic College, UC SYD, Kolding, Denmark
Sonic College have announced that their annual Sonic Days conference is set to return to Koldin...
09/11/2026
Cinematic scoring tool gains free entry-level version
Sonuscore's Elements range offers a free entry point into the company's line-up of scoring too...
09/11/2026
Rohde & Schwarz and ZES ZIMMER present test solutions for power systems and auto...
09/11/2026
The BBC and BritBox have announced further casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited for the BBC and B...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/11/2026
Berklee's Singers Showcase Celebrates Whitney Houston's Music and Her Go...
09/11/2026
Monday 9 November 2026
Life in the fast laneTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy options
From Tik...
09/11/2026
Monday 9 November 2026
Cathy Newman to revist defining moments in recent histor...
09/11/2026
Monday 9 November 2026
Sky VIP unwraps over one million free rewards for customers this Christmas
This Christmas, Sky VIP is giving away more than one million...
09/11/2026
When is a city green' and when is it a big polluter? As we approach COP 31, when country leaders from around the world meet to negotiate climate policies a...
09/11/2026
Focusrite Control 2 iOS and Android apps now support Scarlett 3rd Gen, Clarett ,...
09/11/2026
Korea's Ministry of Science and ICT and NVIDIA hosted the MSIT-NVIDIA AI Sta...
09/11/2026
Simulation, which has long been the proving ground for robots learning to walk, ...
08/11/2026
Updated modules & new Analyze function
Acon Digital's all-in-one restoration plug-in has just been updated, and now boasts an Analyze button that allows...
08/11/2026
Run analogue gear emulations on your GPU
AnalogX have released a new GPU-powered mixing ecosystem that's been designed to change how users handle analog...
08/11/2026
COW Jobs: Set and Production Design Expert - Remote
Brie Clayton November 8, 2026
0 Comments
Set and Production Design Expert (Remote, worldwide)
No...
08/11/2026
NVIDIA is releasing Dynamo-optimized deployment recipes for Korea's leading open models: A.X K2 from SK Telecom, K-EXAONE 2.0 from LG AI Research, Solar Ope...
08/11/2026
NVIDIA and Korea's Ministry of Science and ICT (MSIT) are expanding their collaboration across the country's sovereign AI ecosystem, from AI semiconduct...
08/11/2026
As AI agents take on more work, they need capable open models and security that advances alongside them.
Hyundai Motor Group is exploring NVIDIA NemoClaw bluep...
08/11/2026
Tapping into the country's strengths in manufacturing and engineering, NVIDIA is helping advance Korea's physical AI ecosystem.
The country's indu...
07/11/2026
Mix Analysis, improved Render window & new bundled instrument
The free version of Tracktion's DAW software has recently received an update that introduc...
07/11/2026
The National Film and Video Foundation (NFVF) is a statutory body established to promote and develop the South African film and video industry, including animat...
07/11/2026
NEW YORK - November 5, 2026 - An estimated 31.2 million people watched primetime coverage of the 2026 U.S. midterm elections on Tuesday, November 3, according t...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/11/2026
COW Jobs: Production Manager - Las Cruces, NM
Brie Clayton November 6, 2026
0 Comments
Production Manager
November 5, 2026COW Jobs: Faith-Based UGC ...
06/11/2026
It's been a big week in Australia horse racing as the Victoria Racing Club (...
06/11/2026
Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...
06/11/2026
The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...
06/11/2026
NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...
06/11/2026
Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...
06/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...