
Through a strategic integration with Amazon Web Services (AWS), EEG Video is pushing new boundaries in closed captioning, helping customers harness the flexibility and efficiency of the cloud with innovative solutions that support closed captioning, accessibility and metadata processing in broadcast, post production, streaming, live event production, government, and education. Using AWS Cloud Digital Interface (CDI) network technology, EEG has expanded its Alta IP caption and subtitle encoder capabilities to include support for real-time captioning for uncompressed live video over IP.
For modern audiences, it's hard to remember a time when closed captioning wasn't a standard menu option. Across the US and much of the world, accessibility to the essential service became a government mandate via legislation set in the 1990s. Since then, encoding and decoding technology for closed captioning has advanced, but its evolution has been fast tracked by the cloud. Through strategic integration with Amazon Web Services (AWS), technology company EEG Video is pushing new boundaries in the space, helping customers harness the flexibility and efficiency of the cloud with innovative workflow solutions that support closed captioning, accessibility and metadata processing in broadcast, post production, streaming, live event production, government, and education. Using AWS Cloud Digital Interface (CDI)network technology, EEG has expanded its Alta IP caption and subtitle encoder capabilities to include support for real-time captioning for uncompressed live video over IP.
One of the promises of the SMPTE 2110 standard is that you can deliver video, audio, and ancillary data separately, and that's important for a device like a closed captioning encoder that doesn't need to be connected to an ultra high resolution video source to operate, which could save bandwidth, said Bill McLaughlin, CTO, EEG Video. However, technology is changing so quickly and SMPTE 2110 is not a public cloud technology. Using AWS CDI with Alta, we can offer the best of both worlds - the benefits of SMPTE 2110 and the scalable resources of AWS.
The largest closed captioning and subtitle delivery network in the world, EEG's iCap provides round-the-clock access to real-time captioners and is hosted on AWS. Connecting IP workflows to the iCap Network, Alta harnesses AWS CDI to ensure reliable, low latency transport of uncompressed live video. Captioning through Alta can be done via an iCap human typist or through artificial intelligence (AI), and broadcasters often use a combination of the two approaches based on budget and project requirements. Beyond broadcast or OTT programming, captioning is now also prevalent at events and in large-scale venues, and with the rise of video conferencing, is increasingly being offered in those platforms, leading to more accessible communication. Powerful cloud-based solutions, like AWS CDI, allow service providers, including EEG Video, to help customers adapt workflows with the new lightning pace of innovation.
Fifteen years ago, it made sense to invest in a data center, because it was easier to predict what customers were going to want and need long term. Today, the live media industry is changing far too quickly to be able to make sizable investments like that with confidence, so many companies are now software-driven, which is made possible by the cloud, NAME explained. Using AWS, independent software vendors like us can more easily take our specialties, such as captioning, to the public cloud, and with functionality provided by technology like AWS CDI, integrate without concerns about network drivers or hardware-related issues, and that's very helpful for building applications.
A typical customer setup with Alta will include a central hub from a common vendor, such as Evertz, running on an AWS CloudFormation template or wherever their overall broadcast infrastructure systems are hosted for routing videos, and this is also where clipping, resolution transformation and similar tasks would be completed. When a feed needs captioning, it would then be sent to an Amazon Elastic Compute Cloud (EC2) instance that is hosting EEG channels, then ingested and captioning would be added, either via human or automated methods. From there, the captioned feed would be re-ingested into the central hub for recording or other applications. The feed could also be sent directly to AWS Elemental MediaLive for encoding and repurposing feed data. AWS Elemental MediaPackage can then be used to make an HLS stack that can help generate a link for use on different player sites. Where a video is being hosted, the HLS URL can be used to output closed captions on a web player.
In integrating AWS CDI with Alta, the goal for EEG Video was not to fundamentally change its operational workflow around closed captioning, but rather save customers money while broadening capabilities. EEG Video's use of the cloud is also helping it globalize what has traditionally been a regionalized market.
McLaughlin concluded, AWS is allowing to do what we've always done but in the cloud. This allows us to offer a spin up/spin down opex model with the polish deserving of a major broadcast as many of our customers navigate business challenges driving them toward maximizing flexibility in their workflows.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...
04/11/2026
NAB Show New York 2026 Innovation
David Kirk November 3, 2026
0 Comments
Now in its 11th year, NAB Show New York was established as an East Coast vari...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...
03/11/2026
Grass Valley has announced that France T l visions has completed the first phase...
03/11/2026
SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...
03/11/2026
Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...
03/11/2026
CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...
03/11/2026
Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...
03/11/2026
Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...
03/11/2026
The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...
03/11/2026
Stephen Arnold Music has developed the original musical theme and sonic branding...
03/11/2026
Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...
03/11/2026
has brought its specialist SMARThead robotic camera technology to the United Sta...
03/11/2026
In under two years, a seven-person startup has grown to more than 270 staffers, ...
03/11/2026
Olympics history is currently being made in Dakar. During the next two weeks, the Youth Olympic Games, which began on Oct. 31 and conclude on Nov. 13, are the f...
03/11/2026
There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...
03/11/2026
Telstra Broadcast Services may call Australia home but this year it continued to...
03/11/2026
Employs German-made CK12 capsule
Myburgh have announced that their long-awaited M28 microphone is now shipping. Said to be the ideal choice for engineers in...
03/11/2026
New AI-powered denoise & stem separation tool announced
iZotope have just released a new GPU-powered tool that pairs stem separation with a powerful selecti...
03/11/2026
Rohde & Schwarz to demonstrate technologies supporting Europe's sovereignty ...
03/11/2026
New path-to-purchase research solution connects 30 consumer categories and more ...
03/11/2026
Latest Nielsen data reveals a surge in advertising investment during key festive...
03/11/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the launch of the iSphir OT s...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...
03/11/2026
Blendkit for Unreal
Brie Clayton November 3, 2026
0 Comments
Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...
03/11/2026
Blackmagic Design Announces New UltraStudio Express HD
Brie Clayton November 3, 2026
0 Comments
New capture and playback solution with 3G-SDI, HDMI an...
03/11/2026
Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...
03/11/2026
Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...
03/11/2026
Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...