
Visual effects artists working for animation studios and visual effects studios employ the same tools, but those working on animated features have an extra challenge. The tools, largely developed to blend CG with live action, bring richness and believability to animated worlds. But, they do not always lend themselves easily to the stylized worlds. This is particularly true for simulation, lighting, and rendering tools. And especially true for animated films like PDI/DreamWorks' Penguins of Madagascar, which adopted the cartoony style established in the previous three Madagascar films.
In the film, the would-be secret agents globe-hop from Antarctica, to the US, Venice, and eventually China, with interesting stops between. The sequences take place outside in daylight and at night; on snow, sand, and water; in densely urban and desolate locations; and inside both bright and dark interiors. Lighting established the mood and defined the characters in each location.
Nowadays, a lot of films use physically-based lighting, says Penguins Visual Effects Supervisor Philippe Gluckman. It gives you a certain style. The difficulty for us was to use that, but still stay true to the Madagascar style, which is cartoony and deliberate. It's almost like painting each frame.
Many people on the Penguins crew, who were primarily based in India, had worked on the Penguins TV episodes, and others had been on previous Madagascar films, so the style was familiar.
When you're trying to light scenes photorealistically, you bring a lot of physical properties to the way light and the camera lens behave, Gluckman says. Exposure becomes important; you stay true to real cameras. For example, if you're inside a [sunlit] room, typically everything out a window will blow out and be unreadable. But in Madagascar, we never do that. Things stay cartoony and illustrative.
The hero characters provide another example.
Half or more of a penguin's body is black, Gluckman says. If we let the [physically-based] light do its thing, we wouldn't see their flippers sometimes, and their fast, cartoony action wouldn't be readable enough. So we have to be more deliberate. We cheat by placing lights to underline the action. We don't want to go crazy with that and almost paint every frame. But that has happened.
One of the other hero characters, the villain, is an octopus, and here, too, the visual effects artists needed to adjust the photoreal lighting.
One of the big goals on this film was to never get too scary, Gluckman says. If we went too far with lighting the octopus and he looked too realistic, he quickly got creepy. At one point, we gave him a gelatinous second skin, but we backed off to bring him into the cartoon world.
As with lighting, the water, explosions, snow, and similar simulations needed to live in a cartoony world, despite their origins in physics. One effect, the villain's ray gun, however, had no counterpart in reality.
That was hard because it was subjective, Gluckman says. We didn't want it to look 2D or like something from a horror sci-fi movie. We collaborated with the art department and did prototypes in 2D to look for ideas; we tried to bring concept art and graphic elements into a believable 3D world. We played with concepts like cell division. We had animated lines of energy. There's a smoke element. It had so many parts. And sometimes, they added fanciful elements, but describing those would be a spoiler.
For all these effects, the team turned to Side Effects Software's Houdini and often used Mantra for rendering.
The theory is that you no longer have to worry about making a scene realistic, Gluckman says. It isn't always true, but it's easy to get a good starting point. So now, it's about the artistry. Making things cartoony is the challenge.
In the November/December 2014 issue ofCGW , Barbara Robertson reveals how the crew at PDI/DreamWorks took advantage of new techniques in layout to help design sequences for Penguins of Madagascar .
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
April 10, 2025
First Gulf has taken a significant step in its U.S. expansion with the launch of its first industrial development in the country.
First Westla...
13/01/2026
April 11, 2025
Canadian footwear retailer SoftMoc has signed a lease for 145,600 square feet at 901 Hopkins Street in Whitby, where the space will serve as a w...
13/01/2026
April 14, 2025
First Gulf is proud to announce that 25 Ontario has officially received its occupancy permit, marking the transition from an active construction...
13/01/2026
April 28, 2025
First Gulf has been awarded a design-build lease for a new 350,000 square foot office and warehouse facility for Sherwin-Williams. This project ...
13/01/2026
August 13, 2025
First Gulf Expands U.S. Industrial Footprint with First Savanna...
13/01/2026
August 13, 2025
First Gulf is proud to partner with Toromont Industries Ltd. to...
13/01/2026
October 10, 2025
First Gulf is pleased to announce that PPFD, a leading third-party logistics company, has leased 146,536 square feet at 901 Hopkins Street in ...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...