Sony Pixel Power calrec Sony

Berklee Names Claire Machamer Senior Vice President of Communications and Marketing

18/05/2023

Berklee Names Claire Machamer Senior Vice President of Communications and Marketing Machamer joins Berklee's senior leadership team on May 22, bringing a wealth of experience and a keen strategic vision to the newly created role.

By

Daniel Pesquera

May 18, 2023

Claire Machamer

Image by Wayne Reich

Berklee has appointed Claire Machamer as the senior vice president of communications and marketing, a newly created role that she will assume on May 22. Reporting directly to President Erica Muhl, Machamer will oversee all aspects of institutional branding and marketing, external and internal communications, and events planning. Machamer comes to Berklee from the University of North Carolina School of the Arts (UNCSA), where she has been the vice chancellor for strategic communications since July 2018 after serving as chief technology officer and director of digital media for the institution.

I'm so pleased to welcome Claire Machamer to our senior leadership team, said Berklee President Erica Muhl. As an institution built on the power of nurturing creativity, we are thrilled to have a proven innovator and experienced communicator in this critical role to drive our marketing and communications strategies. I look forward to working with Claire to showcase Berklee's strengths as we elevate our brand to new heights in national and international distinction.

About Claire Machamer An award-winning executive with an extensive track record of success in higher education, academic healthcare, and publishing, Machamer brings an impressive range of experience and expertise to the Berklee community. As the inaugural vice chancellor for strategic communications at UNCSA, Machamer led the newly-formed Division of Strategic Communications and oversaw the successful reorganization of the marketing, communications, and digital media departments. She led a crucial marketing campaign for Powering Creativity, a brand awareness and student recruitment initiative that exceeded fundraising goals and increased enrollment by 2.5 percent year-over-year. In addition, Machamer worked closely with university leadership and deans to dedicate resources and staffing to develop and maintain a proactive national media relations strategy, growing key industry connections and increasing rankings-UNCSA's drama school ranked number four in the world in 2022, according to the Hollywood Reporter. Machamer also directed a comprehensive crisis communications strategy for COVID-19, leading multiple task forces to coordinate timely, consistent, and accurate messaging.

I look forward to sharing the stories of our brilliant community and showcasing the profound impact of arts education on society.

- Claire Machamer

Before being named to the vice chancellor position, Machamer served as chief technology officer at UNCSA, overseeing the five departments of the Technology Division and executing a comprehensive digital student recruitment strategy based on in-depth market research, among other key accomplishments. As director of digital media, Machamer headed up a redesign and launch of the UNCSA website, which won an award at an international competition in 2016. Prior to UNCSA, Machamer worked at the University of Alabama at Birmingham, where she served as the consumer communications manager in the Health Systems Marketing and Communications Department. She also told stories, managed content strategy, and led day-to-day operations for nine years as managing editor and assistant editor of SouthernLiving.com, a lifestyle publication that reaches over 12 million consumers a month.

I am so excited to join Berklee and feel like I am stepping into a world of limitless creativity and inspiration, said Machamer. Its an honor to collaborate with President Erica Muhl and her visionary leadership team, who have already had such a positive effect on the institution. I look forward to sharing the stories of our brilliant community and showcasing the profound impact of arts education on society.

Machamer holds an M.S. in information technology management from the University of North Carolina, Greensboro, and a B.F.A. in graphic design from Auburn University in Alabama. She is committed to community volunteer efforts that fight food insecurity and promote literacy for children. Machamer is also a member of the Board of Advisors for the REACH Women's Network, an organization that promotes gender equity by elevating the collective voice and influence of women in the workplace.

Related Categories

News

Most Popular

Image by Libby Danforth

Viral TikTok Song If I Were a Fish Is a Joyous Call for Acceptance Berklee alum Corrine Savage, who performs as corook, wrote the song with their partner as a way to cope with feeling unaccepted by society for being different.

Latest

Associate Professor Berta Rojas in the Berklee Performance Center.

Image by John Huet

A Legacy of Her Own Classical guitarist Berta Rojas discusses a banner year of awards, honors, and the return of her irreplaceable stolen instrument.

Longhai Zheng, who won first prize at the 2023 Songs for Social Change Contest, performs his song Good Boy at the Red Room at Cafe 939.

Image by Omari Spears

Songwriting Contest Celebrates Student Voices for Social Justice Meet Berklee's 2023 Songs for Social Change Contest winners: Longhai Zheng, Varsha Krishnamoorthy, and Lester Wong.

Usher addresses the crowd at Berklee College of Musics commencement ceremony.

Image by Michael D. Spencer

Berklee Honors Usher, Roberta Flack, and Sona Jobarteh at Commencement The legendary artists received honorary doctorates for their immeasurable impact on music, activism, and popular culture.

Read All

Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
LINK: https://www.berklee.edu/berklee-now/news/berklee-names-claire-machamer...
See more stories from berklee

More from Berklee

03/07/2025

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Alpert Visiting Artist

Berklee's Gospel Performance Program Welcomes Jonathan Nelson as the Herb Al...

02/07/2025

Boston Conservatory and the Sphinx Organization Join Forces to Make Classical Education Accessible

Boston Conservatory and the Sphinx Organization Join Forces to Make Classical Ed...

30/06/2025

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy. By Colette Greenstein June 30, 202...

27/06/2025

How Two Berklee Alumni Landed Songs in the Oscar-Winning Film Anora

How Two Berklee Alumni Landed Songs in the Oscar-Winning Film Anora Joseph Capalbo BM '12 and Lyusi Simon BM '16 share how their collaboration spanned...

26/06/2025

Berklee in Puerto Rico 30th Anniversary Celebration Culminates in Awarding $3.74 Million in Financial Aid

Berklee in Puerto Rico 30th Anniversary Celebration Culminates in Awarding $3.74...

25/06/2025

Study Reveals Stark Gender Gap in Jazz Education

Study Reveals Stark Gender Gap in Jazz Education A new report from the Berklee Institute of Jazz and Gender Justice and researcher Lara Pellegrinelli finds th...

25/06/2025

Jazz at the Fort Returns, Featuring Yoron Israel and High Standards

Jazz at the Fort Returns, Featuring Yoron Israel and High Standards The performance is part of Berklee's Summer in the City concert series. By Kelly Won...

19/06/2025

Chelsey Green Makes History as Recording Academy Board Chair

Chelsey Green Makes History as Recording Academy Board Chair The violinist, violist, vocalist, and Berklee professor is the first Black woman and youngest per...

18/06/2025

Bostons Dear Summer Mixtape Vol. 3 Features Berklee Artists, DJs, and Producers

Bostons Dear Summer Mixtape Vol. 3 Features Berklee Artists, DJs, and Producers Created by Mayor Michelle Wu and the Office of Tourism, Sports, and Entertainm...

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

On Chick Coreas Birthday, a Newly Uncovered Archival Release

On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...

11/06/2025

Boston Conservatory Heads to Tanglewood This Summer

Boston Conservatory Heads to Tanglewood This Summer Student dancers and musicians from Boston Conservatory at Berklee will debut a new work by choreographer K...

10/06/2025

Berklee Professor Regie Gibson Named First Poet Laureate of Massachusetts

Berklee Professor Regie Gibson Named First Poet Laureate of Massachusetts Governor Maura Healey honored Gibson as the inaugural Poet Laureate for the state in...

10/06/2025

Summer Songwriting Programs: Boston or LA? Berklee Lets You Choose Your Coast

Summer Songwriting Programs: Boston or LA? Berklee Lets You Choose Your Coast Whether you head east or west, Berklee offers aspiring songwriters the chance to...

07/06/2025

Berklee Professor's Fulbright Project Addresses Suicide Loss Through Art

Berklee Professor's Fulbright Project Addresses Suicide Loss Through Art Ray Seol's cross-cultural production Another Season draws from personal grief...

05/06/2025

Bob Clearmountain to Receive Honorary Doctorate at Berklee NYC Graduate Commencement

Bob Clearmountain to Receive Honorary Doctorate at Berklee NYC Graduate Commence...

04/06/2025

Betsie Becker Named Executive Director of Berklee NYC

Betsie Becker Named Executive Director of Berklee NYC A veteran arts and education leader, Becker brings a strategic vision for academic innovation and commun...

03/06/2025

Antonio Snchez '97 to Deliver Keynote at Berklee College of Music's Graduate Commencement

Antonio S nchez '97 to Deliver Keynote at Berklee College of Music's Gra...

03/06/2025

Alf Clausen, Composer for The Simpsons, Dies at 84

Alf Clausen, Composer for The Simpsons, Dies at 84 Alf Clausen '66 won two Emmys during his 26-year career on the iconic animated series. By Tara Bellu...

30/05/2025

How Musicians Can (and Should) Use AI-According to Berklee Experts

How Musicians Can (and Should) Use AI-According to Berklee Experts At Berklee's first AI and Music Innovation event, artists and educators explored how ar...

30/05/2025

The Most Underrated Hip-Hop Producers, According to J. Rawls

The Most Underrated Hip-Hop Producers, According to J. Rawls The producer whos worked with Mos Def, Talib Kweli, the Roots, and Common, joined a panel on camp...

23/05/2025

Berklee Global and Latin Grammy Cultural Foundation Host Emerging Talent Intensive Program in Mexico City

Berklee Global and Latin Grammy Cultural Foundation Host Emerging Talent Intensi...

23/05/2025

Berklees 2025 Commencement, Through the Lens of a Graduate

Berklees 2025 Commencement, Through the Lens of a Graduate Photographer Matthew Ryu shares a look at Berklees 2025 commencement from a graduates POV. By Ma...

22/05/2025

Berklee Online Holds Annual Berklee Onsite Music Conference May 30-31

Berklee Online Holds Annual Berklee Onsite Music Conference May 30-31 Kamilah Marshall, a backing vocalist for Taylor Swift, will give the keynote presentatio...

22/05/2025

Music Marketing: 5 Practical Strategies for Independent Artists

Music Marketing: 5 Practical Strategies for Independent Artists Five ways help you build visibility, engage your audience, and grow your fanbase-including one...

20/05/2025

From Death Becomes Her to Dead Outlaw, Boston Conservatory Actors Are Killing It This Awards Season

From Death Becomes Her to Dead Outlaw, Boston Conservatory Actors Are Killing It...

19/05/2025

Berklee's Summer in the City Returns with Free Concerts Throughout the Boston Area

Berklee's Summer in the City Returns with Free Concerts Throughout the Bosto...

16/05/2025

Berklee Announces Jonathan Mahoney as the New Dean for Pre-College, Online, and Professional Programs

Berklee Announces Jonathan Mahoney as the New Dean for Pre-College, Online, and ...

15/05/2025

Boston Conservatory at Berklee Honors Tania Len and Kelli O'Hara at Commencement Ceremony

Boston Conservatory at Berklee Honors Tania Le n and Kelli O'Hara at Commenc...

15/05/2025

John Yao Awarded Guggenheim Fellowship for Interactive Jazz Project

John Yao Awarded Guggenheim Fellowship for Interactive Jazz Project The Berklee professor and trombonist will debut Let's Make Some Noise, an immersive bi...

13/05/2025

Berklee Artists Take Center Stage at Top Music Festivals

Berklee Artists Take Center Stage at Top Music Festivals Thanks to the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ball,...

12/05/2025

Building a Home Recording Studio? Here's What You Need.

Building a Home Recording Studio? Here's What You Need. Experts break down the home studio setup and share tips to create a pro-level recording space on a...

11/05/2025

Berklee Honors Andr 3000 and Sara Bareilles at 2025 Commencement

Berklee Honors Andr 3000 and Sara Bareilles at 2025 Commencement This years honorary doctorate recipients were recognized for their profound influence as art...

10/05/2025

Meet Graduates from Berklees Class of 2025

Meet Graduates from Berklees Class of 2025 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...

09/05/2025

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de Msica

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...

09/05/2025

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...

08/05/2025

Student Spotlight: Grigori Balasanyan

Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...

02/05/2025

Students, Alumni, and Faculty Represent Berklee at International Computer Music Conference

Students, Alumni, and Faculty Represent Berklee at International Computer Music ...

02/05/2025

Four Boston Conservatory Alumni Nominated for Tony Awards

Four Boston Conservatory Alumni Nominated for Tony Awards Fifteen alumni from Boston Conservatory at Berklee and Berklee College of Music contributed to nomin...

30/04/2025

Tania Len and Kelli O'Hara to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...

30/04/2025

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College of Music 2025 Commencement

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...

25/04/2025

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Afternoon

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Af...

24/04/2025

Berklee in Puerto Rico Program to Host 30th Anniversary Concert

Berklee in Puerto Rico Program to Host 30th Anniversary Concert The event will feature Grammy- and Latin Grammy-winning artist Miguel Zen n BM '98, cuatro...

24/04/2025

Detach Yourself from the Herd': Fito Pez Inspires at Berklee

Detach Yourself from the Herd': Fito P ez Inspires at Berklee In a session hosted by the Mediterranean Music Institute, the influential Argentine musician...

23/04/2025

Berklee Abu Dhabi's Jazz Night Kicks off Global Celebration of Music and Culture

Berklee Abu Dhabi's Jazz Night Kicks off Global Celebration of Music and Cul...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...