Sony Pixel Power calrec Sony

Berklee Names Claire Machamer Senior Vice President of Communications and Marketing

18/05/2023

Berklee Names Claire Machamer Senior Vice President of Communications and Marketing Machamer joins Berklee's senior leadership team on May 22, bringing a wealth of experience and a keen strategic vision to the newly created role.

By

Daniel Pesquera

May 18, 2023

Claire Machamer

Image by Wayne Reich

Berklee has appointed Claire Machamer as the senior vice president of communications and marketing, a newly created role that she will assume on May 22. Reporting directly to President Erica Muhl, Machamer will oversee all aspects of institutional branding and marketing, external and internal communications, and events planning. Machamer comes to Berklee from the University of North Carolina School of the Arts (UNCSA), where she has been the vice chancellor for strategic communications since July 2018 after serving as chief technology officer and director of digital media for the institution.

I'm so pleased to welcome Claire Machamer to our senior leadership team, said Berklee President Erica Muhl. As an institution built on the power of nurturing creativity, we are thrilled to have a proven innovator and experienced communicator in this critical role to drive our marketing and communications strategies. I look forward to working with Claire to showcase Berklee's strengths as we elevate our brand to new heights in national and international distinction.

About Claire Machamer An award-winning executive with an extensive track record of success in higher education, academic healthcare, and publishing, Machamer brings an impressive range of experience and expertise to the Berklee community. As the inaugural vice chancellor for strategic communications at UNCSA, Machamer led the newly-formed Division of Strategic Communications and oversaw the successful reorganization of the marketing, communications, and digital media departments. She led a crucial marketing campaign for Powering Creativity, a brand awareness and student recruitment initiative that exceeded fundraising goals and increased enrollment by 2.5 percent year-over-year. In addition, Machamer worked closely with university leadership and deans to dedicate resources and staffing to develop and maintain a proactive national media relations strategy, growing key industry connections and increasing rankings-UNCSA's drama school ranked number four in the world in 2022, according to the Hollywood Reporter. Machamer also directed a comprehensive crisis communications strategy for COVID-19, leading multiple task forces to coordinate timely, consistent, and accurate messaging.

I look forward to sharing the stories of our brilliant community and showcasing the profound impact of arts education on society.

- Claire Machamer

Before being named to the vice chancellor position, Machamer served as chief technology officer at UNCSA, overseeing the five departments of the Technology Division and executing a comprehensive digital student recruitment strategy based on in-depth market research, among other key accomplishments. As director of digital media, Machamer headed up a redesign and launch of the UNCSA website, which won an award at an international competition in 2016. Prior to UNCSA, Machamer worked at the University of Alabama at Birmingham, where she served as the consumer communications manager in the Health Systems Marketing and Communications Department. She also told stories, managed content strategy, and led day-to-day operations for nine years as managing editor and assistant editor of SouthernLiving.com, a lifestyle publication that reaches over 12 million consumers a month.

I am so excited to join Berklee and feel like I am stepping into a world of limitless creativity and inspiration, said Machamer. Its an honor to collaborate with President Erica Muhl and her visionary leadership team, who have already had such a positive effect on the institution. I look forward to sharing the stories of our brilliant community and showcasing the profound impact of arts education on society.

Machamer holds an M.S. in information technology management from the University of North Carolina, Greensboro, and a B.F.A. in graphic design from Auburn University in Alabama. She is committed to community volunteer efforts that fight food insecurity and promote literacy for children. Machamer is also a member of the Board of Advisors for the REACH Women's Network, an organization that promotes gender equity by elevating the collective voice and influence of women in the workplace.

Related Categories

News

Most Popular

Image by Libby Danforth

Viral TikTok Song If I Were a Fish Is a Joyous Call for Acceptance Berklee alum Corrine Savage, who performs as corook, wrote the song with their partner as a way to cope with feeling unaccepted by society for being different.

Latest

Associate Professor Berta Rojas in the Berklee Performance Center.

Image by John Huet

A Legacy of Her Own Classical guitarist Berta Rojas discusses a banner year of awards, honors, and the return of her irreplaceable stolen instrument.

Longhai Zheng, who won first prize at the 2023 Songs for Social Change Contest, performs his song Good Boy at the Red Room at Cafe 939.

Image by Omari Spears

Songwriting Contest Celebrates Student Voices for Social Justice Meet Berklee's 2023 Songs for Social Change Contest winners: Longhai Zheng, Varsha Krishnamoorthy, and Lester Wong.

Usher addresses the crowd at Berklee College of Musics commencement ceremony.

Image by Michael D. Spencer

Berklee Honors Usher, Roberta Flack, and Sona Jobarteh at Commencement The legendary artists received honorary doctorates for their immeasurable impact on music, activism, and popular culture.

Read All

Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
LINK: https://www.berklee.edu/berklee-now/news/berklee-names-claire-machamer...
See more stories from berklee

More from Berklee

28/03/2024

Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington

Boston Conservatory to Present Center Stage Production of A Midsummer Night'...

27/03/2024

15 Latin Artists Who Became Musical Idols

15 Latin Artists Who Became Musical Idols Listen to iconic Latin musicians across genres in this playlist and read about how they've influenced Berklee st...

22/03/2024

Berklee, A3 Communication, and the Gnaoua and World Music Festival Launch Berklee on the Road Program

Berklee, A3 Communication, and the Gnaoua and World Music Festival Launch Berkle...

19/03/2024

What Is Dembow? Tracing the Roots of a Global Phenomenon

What Is Dembow? Tracing the Roots of a Global Phenomenon The story of the dembow beat, which can be found in reggaeton, hip-hop, pop, and far beyond, speaks t...

19/03/2024

Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architecture

Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architec...

19/03/2024

Applications Open for 2024 Berklee at Umbria Jazz Clinics

Applications Open for 2024 Berklee at Umbria Jazz Clinics The 39th edition of the program will be held from July 9-21. By Callista Chan March 21, 2024 Ima...

14/03/2024

Berklee Career Jam Concert Showcases Student Artists for Music and Entertainment Industry

Berklee Career Jam Concert Showcases Student Artists for Music and Entertainment...

14/03/2024

BPMI to Host 22nd Annual Showcase at Brighton Music Hall on April 17

BPMI to Host 22nd Annual Showcase at Brighton Music Hall on April 17 The Berklee Popular Music Institute will showcase performances from six rising stars who ...

08/03/2024

Berklee Presents the Michael Jackson Ensemble: Human Nature

Berklee Presents the Michael Jackson Ensemble: Human Nature The Signature Series concert honors the King of Pop, surveying the entirety of his iconic career. ...

07/03/2024

Bruce Hornsby Is Still Seeing What He Can Get Away With

Bruce Hornsby Is Still Seeing What He Can Get Away With Since The Way It Is, the visionary songwriter has made his mark on so many genres. His latest, Deep Se...

06/03/2024

Student Spotlight: Mehrpouya Daneshvar

Student Spotlight: Mehrpouya Daneshvar The clarinetist from Iran talks about discovering a love for Iranian classical music and how coming to Berklee has allo...

02/03/2024

Applications Open for Berklee in Puerto Rico 2024

Applications Open for Berklee in Puerto Rico 2024 Registration is open now through April 11. By Colette Greenstein March 1, 2024 Students perform at Berklee...

01/03/2024

Student Spotlight: Shivaraj Natraj

Student Spotlight: Shivaraj Natraj The vocalist, konnakol beatboxer, and percussionist reflects on his musical journey from Oman to India and beyond, and how ...

01/03/2024

Berklee to Present American Master Award to Arturo Sandoval

Berklee to Present American Master Award to Arturo Sandoval Berklee will recognize the Cuban-American legend's legacy and impact on jazz and Latin music. ...

28/02/2024

Announcing the 2024 Issue of STAGES Magazine: Future Proof

Announcing the 2024 Issue of STAGES Magazine: Future Proof This issue takes a deep dive into how a Boston Conservatory education lays the foundation for futu...

28/02/2024

40 Years Later, Thriller's Grammy Sweep Still Resonates

40 Years Later, Thriller's Grammy Sweep Still Resonates Professors Lil John Roberts and Mimi Jones, part of the team leading the upcoming Michael Jackson ...

27/02/2024

The Rubin Brothers Bring Circus Spectacle to American Idol

The Rubin Brothers Bring Circus Spectacle to American Idol Berklee alum Colescott Rubin and his brother, current student A.J., rode unicycles and sang about lov...

24/02/2024

Berklee International Hip-Hop Symposium Spotlights Local Artists, Entrepreneurs

Berklee International Hip-Hop Symposium Spotlights Local Artists, Entrepreneurs SAMMUS, DJ Troy Frost, and DJ WhySham are among featured guest speakers for th...

22/02/2024

Berklee's Signature Series Celebrates Vibraphone Master, Composer, and Educator Joel Ross

Berklee's Signature Series Celebrates Vibraphone Master, Composer, and Educa...

17/02/2024

Boston Conservatory Dance Students Perform in New Music Video by Pop Artist Piao

Boston Conservatory Dance Students Perform in New Music Video by Pop Artist Piao The video for Neopet features choreography by commercial dance major Sofia ...

17/02/2024

Berklee Awards Fenway Neighborhood Improvement Grant to Five Organizations

Berklee Awards Fenway Neighborhood Improvement Grant to Five Organizations A total of $25,000 will be distributed amongst the Boston-based nonprofits. By Co...

14/02/2024

Cecil Adderley Named President-Elect of the National Association for Music Education

Cecil Adderley Named President-Elect of the National Association for Music Educa...

14/02/2024

Cecil Adderley Named President of the National Association for Music Education

Cecil Adderley Named President of the National Association for Music Education The chair of Berklee's Music Education Department will serve as NAfME's...

14/02/2024

Berklee's Signature Series Presents Great American Songbook: Night and Day-A Celebration of Tony Bennett & Lady Gaga

Berklee's Signature Series Presents Great American Songbook: Night and Day-A...

09/02/2024

Sounds of Black History at Symphony Hall

Sounds of Black History at Symphony Hall Boston Conservatory Orchestra will showcase works by Samuel Coleridge-Taylor, Margaret Bonds, Valerie Coleman, and ot...

09/02/2024

Berklee Valencia Alumni Recognized at the Grammy Awards

Berklee Valencia Alumni Recognized at the Grammy Awards Carla Patullo, Gracie Laboy, and MT Aditya Srinivasan took home awards on musics biggest night. Febr...

09/02/2024

Lee Berk Tribute Concert Honors Legacy of Music Education Pioneer and Former Berklee President

Lee Berk Tribute Concert Honors Legacy of Music Education Pioneer and Former Ber...

07/02/2024

Berklee Abu Dhabi Music Summit Aims to Empower Aspiring Artists

Berklee Abu Dhabi Music Summit Aims to Empower Aspiring Artists The third annual event will focus on essential music business principles that enable creatives...

06/02/2024

Boston Conservatory at Berklee's New Music Festival Highlights Original Student Works

Boston Conservatory at Berklee's New Music Festival Highlights Original Stud...

05/02/2024

Berklee Alumni and Faculty Win at the 2024 Grammy Awards

Berklee Alumni and Faculty Win at the 2024 Grammy Awards Laufey, Molly Tuttle & Golden Highway, Miguel Zen n, and Carla Patullo were among the winners of musi...

02/02/2024

Vimbayi Kaziboni Wins Prestigious Ditson Conductor's Award

Vimbayi Kaziboni Wins Prestigious Ditson Conductor's Award The Boston Conservatory faculty member joins a group of legendary conductors who have received th...

01/02/2024

Dancing with the Stars: Berklee Edition Puts the Fun in Fundraiser

Dancing with the Stars: Berklee Edition Puts the Fun in Fundraiser The annual dance competition exceeded fundraising goals, fully endowing a new Dance Divisio...

01/02/2024

Vimbayi Kaziboni Wins 2024 Alice M. Ditson Fund Conductor's Award

Vimbayi Kaziboni Wins 2024 Alice M. Ditson Fund Conductor's Award The Boston Conservatory faculty member joins a group of legendary conductors who have re...

31/01/2024

Berklee Receives $1.8 Million Donation to Fund Innovative Student Success Initiative

Berklee Receives $1.8 Million Donation to Fund Innovative Student Success Initia...

27/01/2024

Pop Culture Icon Cyndi Lauper Gives Keynote at Berklee NYC Career Expo

Pop Culture Icon Cyndi Lauper Gives Keynote at Berklee NYC Career Expo The entertainment legend was joined by performing arts industry leaders from Broadway t...

27/01/2024

Berklee and the Dominican Republic's Ministry of Culture Expand Partnership

Berklee and the Dominican Republic's Ministry of Culture Expand Partnership The two organizations signed a student credit transfer agreement in January 20...

26/01/2024

Berklee Welcomes Dani and Debora Gurgel Quarteto for Signature Series Concert

Berklee Welcomes Dani and Debora Gurgel Quarteto for Signature Series Concert The virtuosic foursome will visit the college for a weeklong residency, culminat...

24/01/2024

The Berklee Global Jazz Institute Hosts 15th Anniversary Concert

The Berklee Global Jazz Institute Hosts 15th Anniversary Concert The Signature Series event will commemorate the life and artistry of the late Wayne Shorter. ...

20/01/2024

Berklee Institute for Accessible Arts Education Announces Inclusive Teaching and Learning Capsule

Berklee Institute for Accessible Arts Education Announces Inclusive Teaching and...

19/01/2024

Carla Patullo Howls and Heals on Grammy-Nominated Ambient Album

Carla Patullo Howls and Heals on Grammy-Nominated Ambient Album On So She Howls, the film composer, songwriter, and alum guides listeners through a cycle of h...

17/01/2024

Berklee Alumni Win Emmy Awards for Weird: The Al Yankovic Story and Kung Fu Panda: The Dragon Knight

Berklee Alumni Win Emmy Awards for Weird: The Al Yankovic Story and Kung Fu Pand...

12/01/2024

Alums Make Big-Screen Debut in Musical Adaptation of Mean Girls

Alums Make Big-Screen Debut in Musical Adaptation of Mean Girls Francesca Castro and Matilde Heckler bring Band Freak energy to the cinematic version of Tina ...

11/01/2024

Boston Conservatory Orchestra Celebrates Black History Month

Boston Conservatory Orchestra Celebrates Black History Month This powerful performance, featuring Anita Hill reciting the words of Martin Luther King Jr., wil...

05/01/2024

Latin Grammy Cultural Foundation Announces 2024 Sebastin Yatra Scholarship

Latin Grammy Cultural Foundation Announces 2024 Sebasti n Yatra Scholarship A four-year scholarship providing up to $200,000 in financial aid towards a bachel...

22/12/2023

The Best Music of 2023 Was Made with Berklee Artists

The Best Music of 2023 Was Made with Berklee Artists Behind the mic, at the boards, or in the band, Berklee artists made some of the year's best music in ...

21/12/2023

Berklees Top News and Stories of 2023

Berklees Top News and Stories of 2023 From AI in the classroom to music licensing 101, 50 years of hip-hop to the next great American jam band, take a look at...

19/12/2023

Student Spotlight: Yamur Soydemir

Student Spotlight: Ya mur Soydemir The Berklee graduate student discusses her greatest inspirations, her love of ultimate frisbee, and the process of reworkin...

16/12/2023

Latin Grammy Cultural Foundation Announces 2024 Sebastin Yarta Scholarship

Latin Grammy Cultural Foundation Announces 2024 Sebasti n Yarta Scholarship A four-year scholarship providing up to $200,000 in financial aid towards a bachel...

15/12/2023

Berklee Professor Releases Heartfelt Hanukkah Song

Berklee Professor Releases Heartfelt Hanukkah Song Mike Sempert recently released Hold On to the Light, a catchy track with a sincere message about what it me...

14/12/2023

Olivia Soler Espinosa Brings Cuba's National Instrument to Berklee

Olivia Soler Espinosa Brings Cuba's National Instrument to Berklee The college's first woman tres player discusses the instrument's distinctive so...