RADAR Korea Invites Fans Inside the Vibrant World of RIIZE in Honor of the K-Pop Group's First Mini Album, RIIZING'

Since 2020, RADAR has served as Spotify's program to spotlight rising talent from around the world, supporting emerging artists on their journeys to global stardom. In South Korea, RADAR has elevated the country's best and brightest, helping groups like LE SSERAFIM and NMIXX catapult their careers and connect with new fans near and far.

That couldn't be more true for RIIZE, the newest RADAR Korea artist and the first K-Pop boy group to be part of the program. RIIZE burst onto the scene in 2023 with the catchy pop single Get A Guitar and has been steadily climbing the K-Pop ranks ever since.

Since joining RADAR Korea in April, RIIZE has received Spotify support through special editorial placement, a personalized marketing plan, and more. Prominent features on our RADAR Korea playlist and exclusive social media content have helped RIIZE expand its reach and foster deeper connections with listeners. In just two months, the group has seen a more than 40% increase in monthly streams, a 13% boost in monthly listeners, and a 12% increase in user-generated playlists that include at least one RIIZE track.

To date, RIIZE has amassed more than 210 million Spotify streams and currently boasts nearly 4 million monthly listeners. Its music is traveling the globe, transcending language and cultural boundaries as it reaches listeners in Japan, Indonesia, the U.S., and beyond.

NEXT

RADAR Radio Live feat. RIIZE Now, RADAR Korea invites fans inside the captivating world of RIIZE with a special campaign honoring the group's first mini album, RIIZING. Out now, the eight-track project captures RIIZE's signature emotional pop sound. To celebrate, Spotify will host RADAR Radio Live feat. RIIZE, an entire evening dedicated to the group and its fans, known as BRIIZE, on July 10 in Seoul. The event will include a live talk show and a slate of exciting activities for fans to engage with the members, as well as a screening of a RADAR mini film about RIIZE.

RADAR Radio Live is designed to broadcast RADAR Korea artists and their unique styles to a wider audience through interactive experiences. Fans can register for RADAR Radio Live feat. RIIZE here through July 4. The event will also be livestreamed for BRIIZE around the world on Spotify's K-Pop ON! YouTube channel starting at 7:30 p.m. KST on July 10.

It's been thrilling to witness the growth of RIIZE as a RADAR artist, said Jungjoo Park, Spotify's Head of Music, South Korea. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.

Stream RIIZING The 1st Mini Album here, then hit play on our RADAR Korea playlist to discover even more up-and-coming artists from Korea.

LINK:	https://newsroom.spotify.com/2024-06-26/radar-korea-invites-fans-insid...
	See more stories from spotify

More from Spotify