Texas Athletics and McCombs' Business of Sports Institute Launch Bevo Lab for Sports AI and Analytics

University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, have launched Bevo Lab, a platform that brings together sports, technology, data analytics and artificial intelligence. It will support 21 intercollegiate teams and more than 500 student-athletes, with Dell Technologies, Google Cloud and SHI International as founding partners. Bevo Lab will be housed in Innovation Tower in Austin's Innovation District.

Bevo Lab will use AI-driven research and data analytics to help athletes and coaches train and prepare more efficiently, while giving students hands-on experience in sports analytics and technology careers. It is part of BOSI, which combines business education, performance analytics, applied research and industry participation. The lab will engage as many as 40 student researchers in its first year, scaling to 200 annually, under BOSI executive director Dr. Kirk Goldsberry.

The lab's initial components are:

Bevo Lakehouse: a unified data warehouse that consolidates siloed sports data, such as game film and wearable technology, starting with football before expanding across all 21 varsity sports

Predictive AI and analytics models: custom machine learning frameworks, including transfer AI for roster evaluation, intended to support game strategy, scouting and player development

Front-end applications: visual and natural language interfaces built for the daily workflows of athletes, coaches and athletic executives

Skills training: a program for UT students to build AI skills and deploy live applications alongside athletic teams, including a Google Public Sector ambassador program that lets students work with engineering teams

Dell Technologies is the founding sponsor and Official Technology Infrastructure Sponsor, providing the AI-ready infrastructure that powers the lab. The company's relationship with UT includes research at the Texas Advanced Computing Center.

Google Cloud is the Official Cloud Provider and Enterprise AI Provider. Student researchers and staff will use Google Cloud and Gemini to unify athletic datasets and generate real-time insights, and Google Public Sector engineering teams will work with coaches and students to prototype new technology. Google says early collaboration has already produced AI-driven workflows that save UT coaches more than 15 hours per week in game preparation.

SHI International is a founding sponsor and serves as strategic technology advisor and solutions integrator, designing the technology architecture and coordinating the partner technologies as one platform.

Longhorn Sports Properties, the Austin-based division of Learfield, helped develop the initiative and secured the founding corporate sponsors.

What starts here changes the world, and this vision will transform collegiate athletics, says Chris Del Conte, Vice President and Folger Family Athletics Director, The University of Texas. There is no bigger stage, no more powerful brand and no better time than now to lead in this new evolution of sports technology.

The AI and emerging technologies provided by our industry partners will empower our students and researchers to deliver improved efficiency and increased speed in data analysis to boost performance and improve success, says Goldsberry. Bevo Lab will reinforce Texas as a leader in sports analytics and AI and will serve as the blueprint for the future of sports.

Bevo Lab represents the next chapter in Dell Technologies' longstanding relationship with The University of Texas and our shared commitment to innovation, says Geraldine Tunnell, CMO, Dell Technologies. By providing the secure, AI-ready infrastructure that powers this initiative, we're enabling students, researchers, coaches and student-athletes to turn data into insight, accelerate innovation and unlock new possibilities for human performance. Together, we're helping shape the future of sports analytics, research and education.

As a proud UT alum, I am thrilled to see my alma mater leading the charge at the intersection of collegiate sports, academic research, and artificial intelligence, says Matt Renner, President and Chief Revenue Officer, Google Cloud. Bevo Lab will establish a new global benchmark for sports innovation, directly enhancing how the Longhorns will train, game plan, and compete on the field while providing a premier launchpad for the next generation of tech and sports analytics leaders. By putting our advanced data analytics platforms and Gemini models into the hands of UT students, coaches, and researchers, we are building a secure foundation for sports intelligence that will define the future of the industry.

For nearly four decades, customers have trusted SHI to bring together the right technologies, partners and expertise to build, manage and secure some of the world's most complex IT environments, says Jack Hogan, VP of Advanced Growth Technologies, SHI International. As the strategic advisor and solutions integrator of Bevo Lab, we are thrilled to turn best-of-breed infrastructure, cloud, data, AI and security technologies into one trusted, scalable environment that enables Texas Athletics, coaches, student-athletes and researchers to achieve greatness on the playing field, in the lab, in the classroom and throughout their post-college careers.

Bevo Lab is a cutting-edge collaboration that will make a tremendous positive impact on our coaches, our student-athletes and the university, says Lucas Motta, VP, Longhorn Sports Properties. We are excited to lock arms with Dell Technologies, Google Cloud and SHI as leaders within their industry, and together we will help power Texas Athletics to even more championships while preparing our students for the new era in the tech workforce.

LINK:	https://www.sportsvideo.org/2026/10/26/texas-athletics-and-mccombs-bus...
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