NFL Ratings Roundup: Cowboys-Buccaneers Breaks 31.2 Million Viewers for Most Watched Playoff Game in Walt Disney Companys History By SVG Staff
Friday, January 20, 2023 - 12:16 pm
Print This Story
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, the Walt Disney Company delivers the most watched playoff game since 1999, ESPN's Sunday NFL Countdown is the most-watched season since 2019, and more.
ESPN's Sunday NFL Countdown Delivers Most-Watched Season Since 2019, as ESPN's NFL Studio Shows Achieve 2022-23 Regular Season Viewership Successes The 2022 NFL regular season saw ESPN's Sunday NFL Countdown deliver its most-watched season since 2019, one of several shows of strengths across ESPN's NFL studio programming. Monday Night Countdown, NFL Live, NFL Rewind and NFL Matchup all increased or maintained their audience pace from the 2021 regular season, and NFL Primetime remained a leader on ESPN , an impressive feat for a portfolio of shows which also had documented viewership success last season. ESPN's regular season success was evident throughout the 18 weeks, as documented at the halfway point of the year.
Sunday NFL Countdown Up 7% Year-Over-Year and Up Double-Digits in Young Adults
Sunday NFL Countdown (Sundays, 10 a.m. - 1 p.m. ET) averaged 1,240,000 viewers this season, the weekly pre-game show's best viewership since 2019. Year-over-year, the Sunday three-hour studio programming increased its viewership by a healthy 7% (1,160,000 viewers in 2021). Examining demos, viewership among adults 18-24 was up 13% and female viewership was up 8%.
Monday Night Countdown Delivers Most-Watched Episode Since 2018
Monday Night Countdown (Mondays, 6 - 8 p.m.) delivered the show's most-watched Monday episode since 2018 when the December 26 edition averaged 2,000,000 viewers. For the entire season, the pre-game show maintained a strong audience from last year, averaging 1.5 million viewers, in line with last year's audience. Looking at specific demos, the show was up 4% in adults 18-24.
NFL Live Matches Best Viewership Since 2016, Continues Multiple Year Momentum
NFL Live (weekdays, 4-5 p.m.) continued its breakneck viewership accolades this season, as the daily news and information show averaged 423,000 viewers per episode. The viewership matches the show's best season audience in five years (2016) and continues the show's viewership successes from 2021 and 2020. In November, NFL Live averaged 452,000 viewers per episode, marking the show's third best monthly audience since December 2018.
NFL Rewind, NFL Matchup Both Grow Audiences
NFL Rewind (Mondays, 3-4 p.m.) raised its own bar again, delivering the highlight and recap show's best regular season audience in its three full seasons. The weekly show averaged 373,000 viewers, up from the 2021 season (370,000 viewers).
NFL Matchup earned its best audience since 2019, as the weekly show averaged 267,000 viewers. The audience was up 4% year over year. The most-viewed episode was Nov. 19 with 474,000 viewers.
NFL Primetime Leads the Way on ESPN
NFL Primetime (Sundays, 7:30 p.m. ET and on-demand) was the top original studio program on ESPN during the season.
The Dallas Cowboys at Tampa Bay Buccaneers Super Wild Card Finale is a Record Breaker for The Walt Disney Company and ESPN ESPN's presentation of Dallas Cowboys-Tampa Bay Buccaneers on Monday, Jan. 16 (8:15 p.m. ET) is a record breaker for The Walt Disney Company and ESPN. The viewership was elevated to 31.2 million with final Nielsen viewership reporting (ESPN, ABC, ESPN2, ESPN and ESPN Deportes), driving the Super Wild Card finale to become the most-watched NFL Playoff game in Disney's history and easily surpassing any NFL Playoff game that has aired, in part, on ESPN. Disney's first NFL Playoff game followed the 1996 season.
This final viewership further elevates the status of the game, which previously was Disney's second most-watched NFL Playoff game since 1999 based on Nielsen fast nationals - as reported on January 17.
The viewership of over 31 million viewers bested all 22 Disney NFL Playoff games in the previous 27 years, including 14 exclusively on ABC (1996-2005), seven available on ABC and ESPN (2016-22) and one solely on ESPN (2015). The viewership is up 35 percent from Disney's Super Wild Card game concluding the 2021-22 season (Arizona Cardinals at Los Angeles Rams), the first Monday night Super Wild Card game. This weekend, across all networks, Cowboys-Buccaneers was most-watched primetime NFL Playoff game.
The Cowboys-Buccaneers audience peaked at 36.4 million viewers late in the first half (9-9:15 p.m. ET).
This exceptional number proves once again that live sports are unequaled in amassing large audiences, said Jimmy Pitaro, Chairman, ESPN and Sports Content. The success is also a clear reflection of how ESPN, working alongside the NFL and our colleagues at Disney, can help attract fans, build anticipation, and expand our reach. Even without a dramatic ending, it was an extraordinarily memorable evening.
The Super Wild Card finale represented Disney's first playoff game with Joe Buck and Troy Aikman on the call. Lisa Salters was the sideline reporter, calling her ninth playoff game for Disney.
Cowboys-Buccaneers Among Disney's Most-Watched NFL Games Ever
The Cowboys-Buccaneers matchup is also the most-watched NFL game presented by The Walt Disney Company since Super Bowl XL in February 2006. Excluding TWDC's three Super Bowls, Cowboys-Buccaneers represents the second most-watched NFL game in Disney's history.
Please note: Disney's ownership of ABC/ESPN began February 1996
Disney has aired Super Bowl XXXIV, Super Bowl XXXVI, and Super Bowl XL.
Monday Night Countdo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
NFL Ratings Roundup: Cowboys-Buccaneers Breaks 31.2 Million Viewers for Most Watched Playoff Game in Walt Disney Companys History By SVG Staff 
