Sony Pixel Power calrec Sony

Spotify Debuts GLOW, an Equity Program for LGBTQIA+ Creators


The LGBTQIA community has greatly influenced music, and both music and culture have long been moved by the community in return. As more and more artists feel empowered to share their authentic selves onstage and off, the power and influence of queer creators grow as guiding forces across culture.

Today, Spotify introduces GLOW, a new global music program celebrating and amplifying LGBTQIA artists and creators. It's our latest initiative to support people of this historically marginalized community of voices and reassert our commitment to equity in audio. It ensures that queer creators, and their contributions to music and culture, are heard and honored year-round.

Putting LGBTQIA artists front and center GLOW is supported by an on- and off-platform ecosystem where LGBTQIA artists and users are authentically represented and meaningfully included.

The GLOW hub will serve as a dedicated space on Spotify to highlight audio offerings of LGBTQIA voices for queer listeners and allies.

Our Global flagship playlist, GLOW, will refresh monthly and highlight tracks by LGBTQIA artists.

Throughout the year, we'll amplify 11 artists from around the world within the GLOW hub, on billboards across the U.S., and in even more ways.

Our 360 program provides editorial and partnership capabilities, marketing support, and charitable giving to organizations like QORDS, Astrea, Black Trans Femmes In The Arts, ChamberQueer, Allgo, It Gets Better, Youth Music, and Casa Chama.

At launch, we'll be working with 11 amazing artists: Bruses, Jean Seizure, Leland, Liniker, Natalia Lacunza, Arlo Parks, Joesef, Pabllo Vittar, Sam Smith, Tove Lo, and Villano Antillano.

All in, GLOW will streamline and heighten the support Spotify has provided through our annual global Pride activations. It will be available in 50 markets across Europe, India, Asia, Africa, North America, Latin America, the Nordics, and Southeast Asia.

To launch, we're hosting LGBTQIA artists and songwriters at the Spotify At Mateo office in LA, including jesse saint john, who has written for Britney Spears, Lizzo, and Kim Petras; JHart, who has written for Troye Sivan, 5SOS, and Little Mix; Ilsey, who has written for Panic! at the Disco, Miley Cyrus, Mark Ronson, and Harry Styles); and INK, who has written for Beyonc , Leon Bridges, and Lil Nas X. The attendees will participate in three days of writing sessions aimed at celebrating and inspiring collaboration among creators in the LGBTQIA community.

We recognize the power of our platform to elevate, uplift, and spotlight voices that have been historically marginalized, and we're committed to using it to drive cultural change. GLOW is supported by Spotify's Creator Equity Fund as the latest part of our ongoing commitment to fostering equity in the audio space. By providing equitable resources to queer artists on a global level, GLOW is another way we're working to create greater equity, empathy, and representation for the LGBTQIA community. We work closely with our partners at GLAAD and others to ensure GLOW best represents LGBTQIA artists and listeners in authentic and meaningful ways.

Meet the team behind GLOW The backbone of GLOW is Spotify employees who are passionate about music, artist empowerment, and above all else, their queer community.

Lisa Ritchey, she/her, Manager, Artist Partnership Team What is your role in bringing GLOW to life? I am a manager on our newly formed Artist Partnerships Team, but I've been in this type of role for the past three years. I currently work across pop, dance, and indie, finding ways that we can bring Spotify into the entirety of an artist's career outside of a record cycle-touring, festivals, merchandise, integrating artists into campaigns within those genres and our playlists-finding new and creative ways to partner together with artists.

I've worked on Spotify's Pride campaign for the past three years. I came in and was very, very passionate about LGBTQIA artists and how we can better serve that community and the fan base. After working on Pride, I started working on what would be an evergreen program very similar to Frequency or EQUAL with a colleague (the Head of Rock on our Editorial Team, Laura Ohls). We started working on this probably two years ago and in that time, the team has grown exponentially, become more robust, and received a lot of support company-wide.

Why is GLOW important to you? I, along with the majority of the community, am very weary and skeptical of corporatized Pride. If a company is going to show up in June, they have to show up throughout the year. Where this program is amazing is that its sole purpose is to support the community on- and off-platform year-round. The way that we are showing up in this program also feels different-we're supporting these artists because of who they are holistically. These are artists who are doing incredible things and they just so happen to be queer.

Who are some queer artists or cultural icons who have inspired you? In the '90s it was hard to find robust queer representation, and you had icons like Elton John and George Michael, so when The xx showed up and I found out that Romy and Oliver from The xx were both queer, it kinda blew my mind and it was the first time that I felt seen. St. Vincent was pretty huge for me and really made me understand myself more in college. Frank Ocean-truly, his tumblr coming-out letter, I want to get it framed and put it up in my house because that was so huge not only to me, but to music and culture in general-I think that was around the time that I was truly figuring myself out, so it meant a lot.

And the beautiful thing that we're seeing now is just, more. The floodgates have opened and we have so many artists to choose from.

Cahleb Derry, he/him, Associate Manager, Music Marketi
See more stories from spotify

More from Spotify


Spotify's Ongoing Efforts To Create a More Equitable and Sustainable World

Each year when we publish Spotify's Equity and Impact Report, we have the opportunity to reflect on our efforts toward creating a more equitable and sustain...


Fique por dentro das Top Msicas de Vero no Brasil

No Brasil, o ver o aquele per odo para aproveitar o calor e as altas temperaturas, mas n o s isso. De dezembro a mar o, a poca para celebrar grandes feria...


Spotify Head of Urban Music Carl Chery Invites Fans To Look Into the Stories of Hip-Hop's Top Artists With RapCaviar Presents'

Mark March 30 on your calendars. That's when RapCaviar Presents arrives on H...


Take a Tour of Places Vital to Amapiano's Roots

From township jive in the shebeens to the piercing sounds of Kwaito and house music across taverns and pubs, Amapiano comes from a long legacy of underground mu...


Turn Up the Heat With Brazil's Top Songs of Summer

Summer in Brazil is a time for enjoying sunshine and warm weather, but that's only the start. Running from December to March, it's also a time to celebr...


British Legend Craig David Reflects on His Career in the Latest Episode of Spotify: Mic Check'

Craig David hit the music scene just before the turn of the millennium when he w...


Spotify Debuts New Programs for Aspiring Audio Innovators at NextGen Creator Day at Spelman College

Burgeoning creators on college campuses across the U.S. are already harnessing t...


A Artista GLOW, LUDMILLA, Encontrou a Felicidade na Famlia, Msica e Amigos

Desde sua estreia no mundo da m sica em 2014, com Hoje, a hitmaker brasileira LUDMILLA j ganhou um Grammy Latino e se tornou a primeira cantora negra da Am ric...


GLOW Artist LUDMILLA Has Found Happiness in Family, Music, and Connection

Since making her musical debut in 2014 with Hoje, Brazilian hitmaker LUDMILLA has won a Latin Grammy and become the first Black singer in Latin America to rea...


NPR Host Ari Shapiro Goes Beyond the Airwaves With His Memoir, The Best Strangers in the World: Stories From a Life Spent Listening'

photo credit: Victor Jeffreys As one of the hosts of NPR's flagship program,...


Spotify Celebrates the Holy Month of Ramadan With a New Personalized and Curated Experience

This week marks the start of Ramadan, a month of spiritual rejuvenation, humilit...


Tips for Creating a Successful Hack Week

Hack Week has become something of Spotify lore. The beloved Discover Weekly playlist originated as a Hack Week idea, as did the ability to exclude select playli...


Spotify and FC Barcelona Celebrate ROSALA's MOTOMAMI' With a Special Shirt and In-App Fan Experience

One year ago this week, Spanish superstar ROSAL A released her album MOTOMAMI to...


Songs Featured in The Last of Us' Have Enjoyed a Huge Upswing in Streams

On Sunday night, the post-apocalyptic drama The Last of Us wrapped up a thrilling first season that saw Joel and Ellie set off on a cross-country trek in a worl...


South Africa Looks Back at Five Years of Spotify Streaming

When Spotify launched in South Africa in March 2018, new users and music lovers raced onto the platform to stream Thelonious Monk's Round Midnight. In th...


Jamala Kicks Off Spotify EQUAL's Ukrainian Launch by Sharing Her Unique Blend of Soul, Jazz, Electronica, and Pop With the World

This month we were proud to launch our EQUAL program in Ukraine, with singer-son...


Oscars Music Director Rickey Minor Reveals His All-Time Favorite Nominated Songs

On Sunday night, movie fans around the world will tune in to the 95th Academy Awards-aka the Oscars-to celebrate Hollywood's exceptional talent. Once the sh...


Designer Thebe Magugu Reveals the Music That Inspired His Folklorics' Collection

South African fashion designer Thebe Magugu built his name through sleek, forwar...


Stream On Wraps With an All-Female Musical Showcase Featuring Gwen Stefani, Rita Ora, and LON

Following a milestone day of announcements, inspiring stories, and hands-on demo...


4 Tips and Tricks for Podcast Creators To Grow and Retain Listeners

Today at Stream On, artists, songwriters, podcasters, and authors from around the world joined us for the latest announcements and hands-on demos of the new too...


5 Ways Spotify Playlists Help Your Songs Reach Fans Around the World

Today at Stream On, artists, songwriters, producers, podcasters, and authors from around the world joined for the latest announcements and hands-on demos of the...


Smart Shuffle Breathes New Life Into Your Spotify Playlists

Our users love creating playlists to reflect key moments in their lives or soundtrack moments that matter. These often become a listener's most-streamed pla...


Spotify's New Experience Inspires Deeper Discovery and Connection

Spotify has gone through updates and iterations throughout the years, but today, during Stream On, we unveiled our biggest evolution yet: a new, dynamic mobile ...


Spotify Takes to the Stage: Connecting Artists With Concertgoers

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of news, networking, and inspiration-and a d...


Behind the Scenes of Spotify's New AI DJ

Since launching Spotify's brand-new AI DJ in beta a few weeks back, Premium listeners across the U.S. and Canada have had the chance to experience our perso...


Three Campaign Tools From Spotify for Artists To Build Your Fan Base

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of announcements and inspiration. They also ...


Countdown Pages and Spotify Clips Create Ways for Artists To Engage Their Fans With Video

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from a...


Spotify Expands Video Podcast Lineup With Forbidden Fruits' and The Comment Section'

Today at Spotify Stream On, artists, songwriters, video and content creators, po...


Hasan Minhaj Announces His Return to Gotham City as Star of The Riddler: Secrets in the Dark'

Photo credit: Eric Hobbs Today at Spotify Stream On, artists, songwriters, podc...


New Spotify for Podcasters Brings the Best of Spotify to All Creators

Empowering creators is central to everything we do at Spotify. We've long been building the tools that podcasters need to tell their stories and grow their ...


Markiplier's Go! My Favorite Sports Team' and Distractible' Are Launching Exclusive Video Episodes Only on Spotify

Mark Fishbach, alias Markiplier, is one of the voices behind storied podcasts Di...


Five Fast Facts About Podcast Creator Monetization on Spotify

We know that many podcasters are able to establish their creative business on Patreon. But until now, there wasn't an easy way for fans to listen to Patreon...


Spotify Reveals More Opportunities and Features for Creators During Stream On

Artists, songwriters, video and content creators, podcasters, and fans from all over the world joined Spotify for our second Stream On event today in Los Angele...


Spotify Celebrates International Women's Day With the Music that Powers Movements on EQUAL

Music has often stood at the forefront of social change, especially when it come...


Responsibly Balancing What Goes Into Your Personalized Recommendations

Every month, tens of billions of discoveries happen on Spotify. Personalized recommendations play an important role in our ability to match listeners around the...


Elvis' Director Baz Luhrmann and Actor Austin Butler Talk Movie Soundtrack and Song Inspiration

The star power that Elvis Presley brought to the stage is undeniable. With a sha...


Country Star Morgan Wallen Returns Home for a Special Performance at His High School

Last night, Morgan Wallen proved you can go home again. The Tennessee native vis...


Bel-Air' Star Coco Jones Dishes on Season 2 and Life Behind the Scenes

When the Peacock original series Bel-Air debuted last year, it reimagined the original series in the truest sense. Where the original sitcom was more of a light...


Celebrating 10 Years of Spotify in Italy and Poland

Ten years ago, Spotify launched in Italy and Poland, and we began our work to engage with local creative talent and the community through Spotify programs, fest...


How Listening to Audio Creates a Full Mind-Body Experience-And Good Vibes

Listening to audio activates key centers of your brain, from your emotional response to memory storage to interest and engagement. On Spotify, that's happen...


European Commission: Apple's Abuses Harm Consumers

The European Commission has once again made it abundantly clear that consumers are the ultimate victims of Apple's abusive and anticompetitive behavior-and ...


Spotify's UNCF Scholarship Awardees Are Ready To Make Their Mark

Last year, as part of our commitment to fight against racial inequity and develop opportunities for Black creators, we shared that Spotify was partnering with U...


Save Your Favorite Songs, Podcasts, and More With Spotify's Plus Button

There's so much to stream on Spotify, and the best way to hear those tracks, playlists, and podcasts again and again is to save them directly to Your Librar...


Hear a New Side of Anke Engelke and Riccardo Simonetti in the German Spotify Original Podcast Quality Time'

What do you get when you put a comedian and a pop culture icon together in a roo...


Jay Chou, King of Mandopop, Brings Art and Music Together in His Latest Album

There's no denying that Jay Chou is the King of Mandopop. He has reigned as Taiwan's top artist on Spotify for the past four years and was crowned Top M...


GLOW Artist Villano Antillano Finds Power in Community, Authenticity, and Being Fearless

It's no easy feat to be as fearless and uncompromising as Villano Antillano....


Spotify Debuts a New AI DJ, Right in Your Pocket

Personalization is at the heart of what we do at Spotify-just think of fan-favorite playlists like Discover Weekly, or our annual Wrapped campaign. The beauty o...


Find FC Barcelona Players' Matchday Playlists Here

When it comes to getting in the zone, few things do the trick like music. Professional and recreational athletes-and everyone in between-use pump-up songs to ge...


Carmelo Anthony Reveals the Songs He's Keeping on Repeat During Black History Month

While Carmelo Anthony is best known as a professional basketball player, there a...


Immediate Media Partners With Spotify's Megaphone To Bring Its Popular U.K. Podcasts to the World

When it comes to U.K. podcast producers, Immediate Media stands out. In 2022, th...