Sony Pixel Power calrec Sony

La Tierra de Msica Mexicana': A Three-Day Celebration of the Genre's Rich Cultural Heritage With Panels, Performances, and More

09/09/2024

Across generations and borders, M sica Mexicana continues to reach new fans. On Spotify, the genre has experienced unprecedented growth, with global streams up more than 440% since 2018. Several M sica Mexicana subgenres are also on the rise as new waves of artists put their stamps on long-established musical traditions.

Last month, we celebrated La Tierra de M sica Mexicana with a series of Spotify Singles showcasing three of today's hottest subgenres: electro corridos, norte o sax, and sad sierre o. This week, we're thrilled to bring the campaign to life for fans, artists, and industry leaders with a three-day affair in Los Angeles to celebrate all that falls under the M sica Mexicana umbrella.

Over the first two days, the event will offer panels, masterclasses, and showcases tailored to emerging artists and industry professionals. On the third and final day, La Tierra de M sica Mexicana will take over Avalon Hollywood with a packed lineup of performances from some of the genre's most exciting artists.

Wednesday, September 11 We'll kick things off with a Spotify for Artists masterclass focused on the tools and resources available to our creator community. Next, our Editorial team will host a Playlists, Curation, and Algorithms panel exploring our playlist ecosystem and how we represent M sica Mexicana culture across Spotify. Our experts will then be available to answer specific questions during a breakout tables segment.

From there, our Songwriter and Publisher Partnerships team will explore the business side of M sica Mexicana, with a focus on empowering and educating the new generation of songwriters and producers. Attendees will also be treated to a sit-down interview with Miguel Armenta, the songwriter behind TQM by Fuerza Regida, as we take a deep dive through the hit songs he's helped create via his Written By playlist.

Night one will close out with our Mujeres en M sica Mexicana panel and showcase featuring women artists and industry professionals from across the genre, including Chiquis, Erika Vidrio, and Designo Celestial.

Thursday, September 12 On day two, we'll host a live show and Q&A with the hosts of the Agushto Papa podcast and special guests Oscar Ortiz and Alex Favela, who will delve into the trends and artistry shaping the genre.

Up next: presentations on strategic partnerships and music sales promotion. We'll discuss how artists combine Spotify tools with their own marketing strategies to build successful album release cycles, followed by how to leverage tools like Showcase and Marquee to promote new music to your most likely listeners.

We'll also hear from leading M sica Mexicana experts on the evolution of the genre, as well as changes within the industry itself. Last but not least, the day will conclude with performances from Oscar Ortiz, Clave Especial, Octavio Cuadras, Adriana R os, and Adrian L Santos.

Friday, September 13 To close out La Tierra de M sica Mexicana, Spotify is extending a special invite to our M sica Mexicana Top Fans in Los Angeles for an evening of unmissable performances. Both established and emerging artists will take the stage, including Gabito Ballesteros, DannyLux, Oscar Maydon, Los Primos del Este, Alex Favela, Estevie, and Ivonne Galaz.

M sica Mexicana means so much to me because it truly changed my life, says DannyLux. From growing up listening to it with my family to being able to perform it onstage is something I'll always be grateful for. I love how much people have embraced it in the past few years, and it's cool to see it being mixed with different genres along the way. It's a very collaborative genre and I think that's why it lends itself to growth, because all the artists are willing to make magic together.

Stream our Los Que Mandan playlist to hear the next generation of hitmakers, then head to our La Tierra de M sica Mexicana hub to explore the genre in all its glory.
LINK: https://newsroom.spotify.com/2024-09-09/la-tierra-de-musica-mexicana-l...
See more stories from spotify

More from Spotify

14/10/2024

Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg-and Premium Listeners Get Instant Access

Since its launch just over a year ago, Spotify's Audiobooks in Premium offer...

14/10/2024

RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover

Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Bar a men's squad r...

11/10/2024

Spotify Teams Up With A BATHING APE for a Celebration of Music and Streetwear

Earlier this year, Spotify teased a new partnership with A BATHING APE (BAPE), and now both brands are coming together to celebrate the styles and sounds that...

11/10/2024

Inside Spotify's Partnership With UK Rapper Dave's Annual Football Tournament, Santan Cup

On and off the pitch, Spotify celebrates the culture around football. Since 2022...

10/10/2024

Celebrate Five Years of Corridos Tumbados With Our New Spotify Single

Since the Mexican Revolution at the beginning of the 20th century, one particular style of music has served as a form of cultural storytelling for the Mexican p...

10/10/2024

Celebra cinco aos de corridos tumbados con nuestro nuevo Spotify Single

Desde la Revoluci n Mexicana a principios del siglo XX, un estilo musical en particular ha servido como forma de narraci n cultural para el pueblo de M xico: el...

09/10/2024

Take a Beat and Tune In to Nature for World Mental Health Day

Research shows that nature sounds can have a positive impact on your mental health. So, this World Mental Health Day, we're inviting you to take a beat and ...

09/10/2024

Introducing the RADAR Creators U.S. Class of 2024

Discovery is at the heart of what we do at Spotify, and since 2020, our RADAR program has helped introduce rising artists, burgeoning songwriters, and promising...

07/10/2024

Spotify Helps Fans Celebrate the Premiere of Heartstopper' Season 3

Netflix's hit show Heartstopper is back. This season, Nick, Charlie, and crew face new challenges as they navigate love, friendships, mental health, and mor...

04/10/2024

Author Tam Kaur and Spotify Come Together to Talk Self-Love, Authenticity, and Audiobooks

With Audiobooks, Spotify is committed to delivering immersive listening experien...

03/10/2024

Offline Backup Keeps the Music Going When Your Connection Goes Missing

Have you ever hopped on a plane only to realize you forgot to download your favorite playlist? Are you looking for ways to save data with your data plan while s...

30/09/2024

Les auditeurs du monde entier plbiscitent les contenus en franais sur Spotify

Qu'il s'agisse de musique, de podcasts ou de livres audio, les auditeurs de Spotify se tournent vers les contenus en fran ais. En effet, plus de 100 mil...

30/09/2024

Listeners Around the World Are Embracing French-Language Content on Spotify

Across music, podcasts, and audiobooks, Spotify listeners are turning toward French-language content. In fact, more than 100 million users worldwide listened to...

27/09/2024

Spotify's Biggest German-Language Podcast, Gemischtes Hack,' Returns With a New Twist: Video

Since landing on Spotify in 2019, German-language podcast Gemischtes Hack has gr...

27/09/2024

Our ICON Pakistan Program Pays Tribute to Artists That Have Shaped the Country's Music Landscape

When it comes to music discovery on Spotify, we know how important new releases ...

24/09/2024

AI Playlist Is Rolling Out in Beta in the US, Canada, Ireland, and New Zealand-Get Started With These Pro Tips

In April, Spotify introduced AI Playlist in beta, providing our Premium subscrib...

20/09/2024

Join Author Bella Mackie on a Musical Journey Inspired by Her Darkly Comic' New Book

As many readers will attest, wit and humor make for excellent counterparts to th...

20/09/2024

Partnering To Combat the Spread of Violent Content Online

At Spotify, our Platform Rules strictly prohibit content that promotes terrorism or violent extremism. We take action on content that violates our Platform Rule...

20/09/2024

Celebrate Latin Heritage Month With These Powerful Audiobooks

Latin culture has made an impact far beyond its geographical boundaries. The rich traditions and vibrant lifestyles have had a tremendous influence on the world...

18/09/2024

Mi Primer Escenario' ofrece a los artistas emergentes en Mxico la oportunidad de tomar el escenario en MEXCLA Spotify

Apoyar a los artistas emergentes es parte fundamental del ADN de Spotify. Ahora ...

18/09/2024

Mi Primer Escenario' Offers Emerging Mexican Artists a Chance To Perform at MEXCLA Spotify'

Supporting emerging artists is a fundamental part of Spotify's DNA, and we&#...

14/09/2024

Showcases, Subway Cars, and a Speakeasy: Inside the Spotify x Samsung Galaxy Fresh Finds Event in NYC

At Spotify, our live experiences are curated cultural moments that get people ta...

13/09/2024

Spotify Pilots New Music Experience for Young Listeners on Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we've introduced a p...

13/09/2024

Spotify's New Countdown To' Vodcast Series Kicks Off With Artists Jelly Roll and mgk in Debut Episode

As fans patiently await their favorite artists' new album releases, the anti...

12/09/2024

Four Must-Use Spotify Features That Bring You Closer to Your Favorite Artists

We know that when fans fall in love with an artist, they can't get enough. So when you want to connect with your favorites on a deeper level, Spotify is you...

09/09/2024

La Tierra de Msica Mexicana': A Three-Day Celebration of the Genre's Rich Cultural Heritage With Panels, Performances, and More

Across generations and borders, M sica Mexicana continues to reach new fans. On ...

04/09/2024

daylist Is Expanding Into New Markets and Languages, So Here Are 3 Tips To Make the Most of It

From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...

30/08/2024

In Her New Podcast, CultureCon Founder and CEO Imani Ellis Shares an Unfiltered Look at the Path to Success

In 2017, Imani Ellis revealed CultureCon to the world, a first-of-its-kind confe...

29/08/2024

A+ Listening for Back-to-School Season

Bells are ringing-school bells, that is-as kids across the U.S. start the new school year. In addition to fresh fits and the right supplies, kids might also nee...

28/08/2024

Introducing Spotify's 2024 Global Songs of Summer-and Why These Top 5 Tracks Reigned Supreme

Every summer, as people across the Northern Hemisphere seek out the perfect song...

27/08/2024

Explore the Complexities of Human and AI Connection in the New Science Fiction Podcast Seleccin Natural'

What does the future look like when it comes to AI personalities interacting wit...

22/08/2024

Fans Get In on the Fun With Live Podcast Recordings During The Ringer Residency

Laughter, energy, camaraderie-these are just a few of the elements that come to life when a podcast is recorded in front of an audience, rather than in a sound-...

21/08/2024

The Rise of Japanese Pop With Spotify's Gacha Pop Playlist

Just like its fashion and food trends, Japan's music scene is constantly evolving, all while captivating a growing global audience. From J-Pop (Japanese pop...

21/08/2024

Celebrate Notting Hill Carnival With Our Carnival Sounds Hub, the Ultimate Audio Destination for Caribbean Music and Culture

On August 25 and 26, an estimated 2 million attendees will flock to London for N...

19/08/2024

Spotify and Crunchyroll Present the Sounds of Anime

The world of anime is rapidly expanding, finding fans all over. On Spotify, global streams of anime music have surged by 395% since 2021, and there are 6.7 mill...

15/08/2024

Introducing Casa Spotify Buenos Aires, a New Cultural Center for Argentine Creators

Recent years have seen the emergence of groundbreaking talent from cultural hot ...

15/08/2024

Presentamos Casa Spotify Buenos Aires, un nuevo centro cultural para creadores argentinos

En los ltimos a os hemos sido testigos del surgimiento de talentos innovadores ...

13/08/2024

nete a los mejores artistas y podcasters para celebrar el orgullo mexa con MEXCLA Spotify'

No es ning n secreto que la vibrante escena musical mexicana ha trascendido fron...

13/08/2024

Join Top Artists and Podcasters to Celebrate Mexican Pride With MEXCLA Spotify'

It's no secret that Mexico's vibrant music scene has transcended borders...

13/08/2024

Conoce a las nuevas estrellas de la msica pop colombiana

Con sus diversos sonidos, la m sica de Colombia ha logrado conectar con una amplia gama de audiencias de todo el mundo, y el pop colombiano no es una excepci n....

13/08/2024

Meet the Newest Stars of Colombian Pop Music

With its diverse sounds, music from Colombia has connected with a range of audiences from all around the world-and Colombian pop is no exception. This genre has...

09/08/2024

Blake Lively Reveals the Entire Sonic Universe' of Music That Inspired It Ends With Us'

Humans are complex creatures, capable of experiencing joy, sorrow, and everythin...

09/08/2024

J Balvin Regresa A Sus Comienzos Con Su Nuevo lbum Rayo'

El aclamado colombiano J Balvin ha conquistado al mundo con su m sica durante m s de una d cada. Fans desde Latinoam rica hasta Europa est n cautivados por la e...

09/08/2024

J Balvin Travels Back to His Beginnings With New Album Rayo'

Colombian hitmaker J Balvin has captivated the world with his music for more than a decade. Fans from Latin America to Europe can't get enough of The Boy F...

07/08/2024

Spotify Celebrates Hip-Hop's Women-Led Renaissance With The Gold Standard' Art Exhibit

Women have been integral to hip-hop from the beginning, contributing to its grow...

07/08/2024

FC Barcelona Teams Up With Rema and Blessd for Its US Preseason Tour

Last week, Spotify and FC Barcelona brought the worlds of music and football together once again to kick off the club's preseason tour in the U.S. To celebr...

07/08/2024

Kick It Up With the Year of the Cowgirl

It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide...

05/08/2024

Take In the Many Flavors of Msica Mexicana With Our Special Series of Spotify Singles

As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as a...