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Comprehensive Trade Show Marketing Support Service Launch...


A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international trade shows for the Media and Entertainment industry in Amsterdam each September. The Trade Show Collective, a collaboration between seasoned industry marketing experts Lisa Collins, Ben Davenport and Clare Plaisted, brings together their collective experience, expertise and resources in trade shows to provide a unique service to companies attending IBC to help them navigate, plan and market to the 43,000 attendees at the show.

Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience and help companies realize a return on investment on their presence at the trade show. Services span activities before, at, and after the show to ensure companies are effectively communicating and marketing to their target audience. A selection of services includes:

Pre-show activity

Media Relations



Press release writing and placement


Client/Prospect Communications

Email blasts

Social media

Lead gen and meeting facilitation

Demo coaching

Exhibitor Logistics

Event project management plan

Vendor sourcing and management

Stand build management

Supplier management

Travel and accommodation booking

Restaurant bookings

Panel sessions on stand - preparation

Side Event Management (Customer/Dealer/Staff Events)

Venue sourcing

Audio Visual sourcing and management

Marketing to attract delegates

Landing page creation

Event registration and guest list management

Support with moderation

On event support including registration and room set up

Brand Amplification

Speaking opportunities

Fringe event attendance/support/sponsorship

Other opportunities such as video interviews

Media buying in the trade press (advertising, e-blasts, banner ads etc)

Non-Exhibitor Support

Meeting space

Boat hire


Thought leadership reports

Market positioning analysis

Brand research studies

Insight-driven events

Event content consulting services

Support at the show

Media Relations

Face-to-face briefings on stand or lounge

Customer parties/networking events at the show

Social media campaign at the show

Event Logistics

Trade show stand training

Trade show staff

Lead capture

Catering management

Customer panel sessions on stand

Filming & Photography

Post-show activity

Media Relations

Post-show follow-up and reporting

Summaries of meeting and follow-up opportunities

Social media campaign post-show

Lead Management

Creation of follow-up email blast

CRM sales lead management

Trade shows offer a unique opportunity to connect with industry leaders, potential clients, and key influencers all in one place," says Lisa Collins, Managing Director of Dovetail Creative Ltd. "Our goal with The Trade Show Collective is to help exhibitors maximize these opportunities through our collective insights, extensive experience, and wide network of connections. By understanding the intricacies of the show and surrounding fringe events, we will provide exhibitors with opportunities they may not have been aware of, ensuring effective marketing and seamless execution. Our overall aim is to help exhibitors achieve significant returns on their trade show investments.

Love them or loathe them, trade shows are an important part of the marketing mix and likely represent a significant proportion of your annual marketing spend, added Ben Davenport, Director, Beyond the Grapevine. Mastering the strategy and execution of a show to maximize your ROI takes experience and resource, and together that's what the Trade Show Collective can offer.

Standing out at a trade show and attracting visitors to your booth or booking a meeting at the show is about using every communication channel at your disposal to reach your target audience, said Clare Plaisted, Founder and Principal Consultant, PRComs. Working with press and analysts who follow the industry and cover the show entails a strategic communications plan with a coordinated approach that starts months before the show. We can help you plan and message to the press and get your message heard above the industry noise.

About The Trade Show Collective

With a wealth of knowledge and experience marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.

Clare Plaisted - With decades of experience in marketing, PR, and communications for renowned global media brands such as the BBC, Comcast, and Red Bee Media, Clare has been instrumental in helping innovative technology start-ups disrupt the crowded media and entertainment landscape. Her expertise lies in marketing strategy, international media relations, and content creation.

Clare is the Founder and Principal Consultant of PRComs, a PR and marketing agency that has offered outsourced services to the technology sector within the film and TV industry since 2013.

Clare s knowledge of the media industry is extensive, and her vast network spans London to Hollywood.

Lisa Collins Lisa Collins is the Managing Director of Dovetail Creative Ltd, founded in 2021, with over 25 years of experience in marketing, community engagement, and event planning. Her work in the broadcast, media, and entertainment sectors has driven audience growth and increased engagement through successful marketing campaigns.

Recognized as a thought leader, Lisa frequently speaks at industry events and serves on the board of RISE. She is committed to sustainability and corporate responsibility, co-founding the Media Tech Sustainability Series and the
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