
A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international trade shows for the Media and Entertainment industry in Amsterdam each September. The Trade Show Collective, a collaboration between seasoned industry marketing experts Lisa Collins, Ben Davenport and Clare Plaisted, brings together their collective experience, expertise and resources in trade shows to provide a unique service to companies attending IBC to help them navigate, plan and market to the 43,000 attendees at the show.
Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience and help companies realize a return on investment on their presence at the trade show. Services span activities before, at, and after the show to ensure companies are effectively communicating and marketing to their target audience. A selection of services includes:
Pre-show activity
Media Relations
Messaging
Strategy
Press release writing and placement
Awards
Client/Prospect Communications
Email blasts
Social media
Lead gen and meeting facilitation
Demo coaching
Exhibitor Logistics
Event project management plan
Vendor sourcing and management
Stand build management
Supplier management
Travel and accommodation booking
Restaurant bookings
Panel sessions on stand - preparation
Side Event Management (Customer/Dealer/Staff Events)
Venue sourcing
Audio Visual sourcing and management
Marketing to attract delegates
Landing page creation
Event registration and guest list management
Support with moderation
On event support including registration and room set up
Brand Amplification
Speaking opportunities
Fringe event attendance/support/sponsorship
Other opportunities such as video interviews
Media buying in the trade press (advertising, e-blasts, banner ads etc)
Non-Exhibitor Support
Meeting space
Boat hire
Research
Thought leadership reports
Market positioning analysis
Brand research studies
Insight-driven events
Event content consulting services
Support at the show
Media Relations
Face-to-face briefings on stand or lounge
Customer parties/networking events at the show
Social media campaign at the show
Event Logistics
Trade show stand training
Trade show staff
Lead capture
Catering management
Customer panel sessions on stand
Filming & Photography
Post-show activity
Media Relations
Post-show follow-up and reporting
Summaries of meeting and follow-up opportunities
Social media campaign post-show
Lead Management
Creation of follow-up email blast
CRM sales lead management
Trade shows offer a unique opportunity to connect with industry leaders, potential clients, and key influencers all in one place," says Lisa Collins, Managing Director of Dovetail Creative Ltd. "Our goal with The Trade Show Collective is to help exhibitors maximize these opportunities through our collective insights, extensive experience, and wide network of connections. By understanding the intricacies of the show and surrounding fringe events, we will provide exhibitors with opportunities they may not have been aware of, ensuring effective marketing and seamless execution. Our overall aim is to help exhibitors achieve significant returns on their trade show investments.
Love them or loathe them, trade shows are an important part of the marketing mix and likely represent a significant proportion of your annual marketing spend, added Ben Davenport, Director, Beyond the Grapevine. Mastering the strategy and execution of a show to maximize your ROI takes experience and resource, and together that's what the Trade Show Collective can offer.
Standing out at a trade show and attracting visitors to your booth or booking a meeting at the show is about using every communication channel at your disposal to reach your target audience, said Clare Plaisted, Founder and Principal Consultant, PRComs. Working with press and analysts who follow the industry and cover the show entails a strategic communications plan with a coordinated approach that starts months before the show. We can help you plan and message to the press and get your message heard above the industry noise.
About The Trade Show Collective
With a wealth of knowledge and experience marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.
Clare Plaisted - With decades of experience in marketing, PR, and communications for renowned global media brands such as the BBC, Comcast, and Red Bee Media, Clare has been instrumental in helping innovative technology start-ups disrupt the crowded media and entertainment landscape. Her expertise lies in marketing strategy, international media relations, and content creation.
Clare is the Founder and Principal Consultant of PRComs, a PR and marketing agency that has offered outsourced services to the technology sector within the film and TV industry since 2013.
Clare s knowledge of the media industry is extensive, and her vast network spans London to Hollywood.
Lisa Collins Lisa Collins is the Managing Director of Dovetail Creative Ltd, founded in 2021, with over 25 years of experience in marketing, community engagement, and event planning. Her work in the broadcast, media, and entertainment sectors has driven audience growth and increased engagement through successful marketing campaigns.
Recognized as a thought leader, Lisa frequently speaks at industry events and serves on the board of RISE. She is committed to sustainability and corporate responsibility, co-founding the Media Tech Sustainability Series and the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...