Sony Pixel Power calrec Sony

Comprehensive Trade Show Marketing Support Service Launch...

20/06/2024

A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international trade shows for the Media and Entertainment industry in Amsterdam each September. The Trade Show Collective, a collaboration between seasoned industry marketing experts Lisa Collins, Ben Davenport and Clare Plaisted, brings together their collective experience, expertise and resources in trade shows to provide a unique service to companies attending IBC to help them navigate, plan and market to the 43,000 attendees at the show.

Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience and help companies realize a return on investment on their presence at the trade show. Services span activities before, at, and after the show to ensure companies are effectively communicating and marketing to their target audience. A selection of services includes:

Pre-show activity

Media Relations

Messaging

Strategy

Press release writing and placement

Awards

Client/Prospect Communications

Email blasts

Social media

Lead gen and meeting facilitation

Demo coaching

Exhibitor Logistics

Event project management plan

Vendor sourcing and management

Stand build management

Supplier management

Travel and accommodation booking

Restaurant bookings

Panel sessions on stand - preparation

Side Event Management (Customer/Dealer/Staff Events)

Venue sourcing

Audio Visual sourcing and management

Marketing to attract delegates

Landing page creation

Event registration and guest list management

Support with moderation

On event support including registration and room set up

Brand Amplification

Speaking opportunities

Fringe event attendance/support/sponsorship

Other opportunities such as video interviews

Media buying in the trade press (advertising, e-blasts, banner ads etc)

Non-Exhibitor Support

Meeting space

Boat hire

Research

Thought leadership reports

Market positioning analysis

Brand research studies

Insight-driven events

Event content consulting services

Support at the show

Media Relations

Face-to-face briefings on stand or lounge

Customer parties/networking events at the show

Social media campaign at the show

Event Logistics

Trade show stand training

Trade show staff

Lead capture

Catering management

Customer panel sessions on stand

Filming & Photography

Post-show activity

Media Relations

Post-show follow-up and reporting

Summaries of meeting and follow-up opportunities

Social media campaign post-show

Lead Management

Creation of follow-up email blast

CRM sales lead management

Trade shows offer a unique opportunity to connect with industry leaders, potential clients, and key influencers all in one place," says Lisa Collins, Managing Director of Dovetail Creative Ltd. "Our goal with The Trade Show Collective is to help exhibitors maximize these opportunities through our collective insights, extensive experience, and wide network of connections. By understanding the intricacies of the show and surrounding fringe events, we will provide exhibitors with opportunities they may not have been aware of, ensuring effective marketing and seamless execution. Our overall aim is to help exhibitors achieve significant returns on their trade show investments.

Love them or loathe them, trade shows are an important part of the marketing mix and likely represent a significant proportion of your annual marketing spend, added Ben Davenport, Director, Beyond the Grapevine. Mastering the strategy and execution of a show to maximize your ROI takes experience and resource, and together that's what the Trade Show Collective can offer.

Standing out at a trade show and attracting visitors to your booth or booking a meeting at the show is about using every communication channel at your disposal to reach your target audience, said Clare Plaisted, Founder and Principal Consultant, PRComs. Working with press and analysts who follow the industry and cover the show entails a strategic communications plan with a coordinated approach that starts months before the show. We can help you plan and message to the press and get your message heard above the industry noise.

About The Trade Show Collective

With a wealth of knowledge and experience marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.

Clare Plaisted - With decades of experience in marketing, PR, and communications for renowned global media brands such as the BBC, Comcast, and Red Bee Media, Clare has been instrumental in helping innovative technology start-ups disrupt the crowded media and entertainment landscape. Her expertise lies in marketing strategy, international media relations, and content creation.

Clare is the Founder and Principal Consultant of PRComs, a PR and marketing agency that has offered outsourced services to the technology sector within the film and TV industry since 2013.

Clare s knowledge of the media industry is extensive, and her vast network spans London to Hollywood.

Lisa Collins Lisa Collins is the Managing Director of Dovetail Creative Ltd, founded in 2021, with over 25 years of experience in marketing, community engagement, and event planning. Her work in the broadcast, media, and entertainment sectors has driven audience growth and increased engagement through successful marketing campaigns.

Recognized as a thought leader, Lisa frequently speaks at industry events and serves on the board of RISE. She is committed to sustainability and corporate responsibility, co-founding the Media Tech Sustainability Series and the
LINK: https://kitplus.com/news/comprehensive-trade-show-marketing-support-se...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026

Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026

Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...

18/03/2026

Neutrik To Showcase opticalCON ADVANCED Connectors At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Details 2026 NAB Show Educational Sessions

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Ben Bradshaw Joins PSSI as Director, Product and Network Development

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Peter Thordarson Joins ASG as Technical Account Executive

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Survey: Voters Trust TV News Over AI, Social and Search

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

2026 NAB Show Exhibitor Insight: Amazon Web Services (AWS)

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...

18/03/2026

Maxon Marks Its Official Entry Into the AEC Market With I...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...

18/03/2026

Digital Alert Systems NAB Preview 2026

Digital Alert Systems Preview 2026 NAB Show April 19 - 22 Booth C3452 At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...

18/03/2026

Setplex Transforms Video Streaming with AI and Super Aggr...

Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...

18/03/2026

SES Announces Extension of Tender Offer

THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...

18/03/2026

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Director of Photography for Low Budget Dramedy Fe...

18/03/2026

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Gaffer for Low Budget Dramedy Feature Film- I...

18/03/2026

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Location/Sound for Low Budget Dramed...

18/03/2026

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Child Wrangler for Low Budget Dramedy Fe...

18/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware, Virtual and Hybrid Audio Lineup Yet

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...

18/03/2026

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio Brie Clayton March 17, 2026 0 Comments DaVinci Resolve Studio handle...

18/03/2026

Boston Conservatory Presents Celebrated Musical Satire Urinetown

Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...

18/03/2026

Charlie Puth Joins Switched On Pop at Berklee NYC

Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...

18/03/2026

X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart Manufacturing at MAX and American Coatings Show

X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...

18/03/2026

BAFTA winner James McAvoy to star in Sky Original series Meantime, based on the novel by Frankie Boyle

Wednesday 18 March 2026 BAFTA winner James McAvoy to star in Sky Original serie...

18/03/2026

Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland

Wednesday 18 March 2026 Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland Sky Sports and Zuffa Boxing have announced a new mult...

18/03/2026

Sky Unveils Poster and Trailer for Original Feature Film Shaun the Sheep: The Beast of Mossy Bottom

Wednesday 18 March 2026 Sky Unveils Poster and Trailer for Original Feature Fil...

18/03/2026

UP NEXT: Sky presents a bold slate of new, premium acquired content

Wednesday 18 March 2026 UP NEXT: Sky presents a bold slate of new, premium acquired content Sky reveals slate of newly acquired premium drama and comedy, as i...

18/03/2026

UP NEXT: Sky unveils an unmissable genre-spanning slate of new shows, exclusive previews and first looks for 2026 and beyond

Wednesday 18 March 2026 UP NEXT: Sky unveils an unmissable genre-spanning slate...

18/03/2026

Preparatevi Alla Terza E Ultima Stagione De 'La Legge di Lidia Pot' In Arrivo Solo Su Netflix Dal 15 Aprile

Back to All News Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...

18/03/2026

Netflix Drops Teaser and First Look Images for The Chestnut Man: Hide and Seek'

Back to All News Netflix Drops Teaser and First Look Images for The Chestnut M...

18/03/2026

Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

New Playout-to-Delivery Capabilities Elevate ATSC 3.0 Experiences, Lower DTV In...

17/03/2026

NASA+ Prepares To Live Stream Historic Artemis II Mission, Bringing Deep-Space Exploration to Global Audiences

NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...

17/03/2026

BBright's TTML & SMPTE ST 2110-43: One Single Stream For the Whole World

The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...