Sony Pixel Power calrec Sony

Comprehensive Trade Show Marketing Support Service Launch...

20/06/2024

A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international trade shows for the Media and Entertainment industry in Amsterdam each September. The Trade Show Collective, a collaboration between seasoned industry marketing experts Lisa Collins, Ben Davenport and Clare Plaisted, brings together their collective experience, expertise and resources in trade shows to provide a unique service to companies attending IBC to help them navigate, plan and market to the 43,000 attendees at the show.

Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience and help companies realize a return on investment on their presence at the trade show. Services span activities before, at, and after the show to ensure companies are effectively communicating and marketing to their target audience. A selection of services includes:

Pre-show activity

Media Relations

Messaging

Strategy

Press release writing and placement

Awards

Client/Prospect Communications

Email blasts

Social media

Lead gen and meeting facilitation

Demo coaching

Exhibitor Logistics

Event project management plan

Vendor sourcing and management

Stand build management

Supplier management

Travel and accommodation booking

Restaurant bookings

Panel sessions on stand - preparation

Side Event Management (Customer/Dealer/Staff Events)

Venue sourcing

Audio Visual sourcing and management

Marketing to attract delegates

Landing page creation

Event registration and guest list management

Support with moderation

On event support including registration and room set up

Brand Amplification

Speaking opportunities

Fringe event attendance/support/sponsorship

Other opportunities such as video interviews

Media buying in the trade press (advertising, e-blasts, banner ads etc)

Non-Exhibitor Support

Meeting space

Boat hire

Research

Thought leadership reports

Market positioning analysis

Brand research studies

Insight-driven events

Event content consulting services

Support at the show

Media Relations

Face-to-face briefings on stand or lounge

Customer parties/networking events at the show

Social media campaign at the show

Event Logistics

Trade show stand training

Trade show staff

Lead capture

Catering management

Customer panel sessions on stand

Filming & Photography

Post-show activity

Media Relations

Post-show follow-up and reporting

Summaries of meeting and follow-up opportunities

Social media campaign post-show

Lead Management

Creation of follow-up email blast

CRM sales lead management

Trade shows offer a unique opportunity to connect with industry leaders, potential clients, and key influencers all in one place," says Lisa Collins, Managing Director of Dovetail Creative Ltd. "Our goal with The Trade Show Collective is to help exhibitors maximize these opportunities through our collective insights, extensive experience, and wide network of connections. By understanding the intricacies of the show and surrounding fringe events, we will provide exhibitors with opportunities they may not have been aware of, ensuring effective marketing and seamless execution. Our overall aim is to help exhibitors achieve significant returns on their trade show investments.

Love them or loathe them, trade shows are an important part of the marketing mix and likely represent a significant proportion of your annual marketing spend, added Ben Davenport, Director, Beyond the Grapevine. Mastering the strategy and execution of a show to maximize your ROI takes experience and resource, and together that's what the Trade Show Collective can offer.

Standing out at a trade show and attracting visitors to your booth or booking a meeting at the show is about using every communication channel at your disposal to reach your target audience, said Clare Plaisted, Founder and Principal Consultant, PRComs. Working with press and analysts who follow the industry and cover the show entails a strategic communications plan with a coordinated approach that starts months before the show. We can help you plan and message to the press and get your message heard above the industry noise.

About The Trade Show Collective

With a wealth of knowledge and experience marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.

Clare Plaisted - With decades of experience in marketing, PR, and communications for renowned global media brands such as the BBC, Comcast, and Red Bee Media, Clare has been instrumental in helping innovative technology start-ups disrupt the crowded media and entertainment landscape. Her expertise lies in marketing strategy, international media relations, and content creation.

Clare is the Founder and Principal Consultant of PRComs, a PR and marketing agency that has offered outsourced services to the technology sector within the film and TV industry since 2013.

Clare s knowledge of the media industry is extensive, and her vast network spans London to Hollywood.

Lisa Collins Lisa Collins is the Managing Director of Dovetail Creative Ltd, founded in 2021, with over 25 years of experience in marketing, community engagement, and event planning. Her work in the broadcast, media, and entertainment sectors has driven audience growth and increased engagement through successful marketing campaigns.

Recognized as a thought leader, Lisa frequently speaks at industry events and serves on the board of RISE. She is committed to sustainability and corporate responsibility, co-founding the Media Tech Sustainability Series and the
LINK: https://kitplus.com/news/comprehensive-trade-show-marketing-support-se...
See more stories from tvbay

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

21/07/2024

Intesis by HMS Networks achieves the prestigious Great Place to Work Spain Certification with top rankings

Intesis by HMS Networks achieves the prestigious Great Place to Work Spain Certi...

20/07/2024

Comcast NBCU to Provide Service Members with Free Streaming of Olympics

DALLAS Comcast NBCUniversal has announced that once again, service members and honorably discharged Veterans worldwide will enjoy free access to NBCUniversal...

20/07/2024

SES Expands Partnership with Ateme for Sports and Live Events

PARIS Ateme, a global provider of video compression, delivery, and streaming solutions, says longtime partner SES is integrating its technology to improve and s...

20/07/2024

Google Named the Official Search AI Partner of Team USA

NEW YORK Google, Team USA and NBCUniversal have announced a sponsorship agreement naming Google as the Official Search AI Partner of Team USA....

20/07/2024

LiveU, Pente Networks Launch LiveU Private Connectivity

HACKENSACK, N.J. As broadcasters and news organizations look for more reliable connectivity for their coverage of this year's elections, LiveU is reporting ...

20/07/2024

CBS Sports and Serie A Renew U.S. Media Rights Agreement

NEW YORK Following a recent deal for English Football League rights, CBS Sports continues to bulk up on international soccer rights, with a multi-platform, two-...

20/07/2024

Optimum Reaches Multi-Year Extension with Gray Media

NEW YORK Altice USA's Optimum pay TV operations and Gray Media have agreed to a multi-year extension of their retransmission consent agreement....

20/07/2024

FOR-A to Spotlight Software-Defined IP Solutions At IBC Show

BRUGHERIO, Italy FOR-A will show spotlight software-defined IP solutions and hybrid production at the IBC Show, Sept. 13-16, at the RAI Amsterdam Convention Cen...

20/07/2024

Perifery Introduces AI+ 2.0 Suite of Tools

FT. LAUDERDALE, Fla. Perifery has launched AI+ 2.0, an AI-powered suite for media professionals to revitalize their existing content libraries with AI-generated...

20/07/2024

nxtedition unveils XR mixed reality studio control and ne...

Innovator in live production environments, nxtedition, will showcase its agile microservices-based approach to storytelling on stand 7.A02 at IBC2024 from 13-16...

20/07/2024

Viaccess-Orca IBC 2024 Exhibitor Preview

In today s competitive landscape, the diverse needs and distinct value-chain challenges within the video delivery ecosystem demand effective, flexible solutions...

20/07/2024

Broadpeak Brings Dynamic Ad Insertion Innovations and New...

Broadpeak , a global expert in video delivery with more than 150 customers serving more than 200 million end users worldwide, will highlight how it is elevating...

20/07/2024

Interra Systems to Present Companys Cutting-Edge Media QC...

Interra Systems, the leading provider of end-to-end quality assurance solutions to the digital media industry, will showcase its latest innovations in content-a...

20/07/2024

WRC Promoter Chooses Moments Lab to Drive Innovation in M...

Leading AI and video search company Moments Lab (formerly Newsbridge), is pleased to announce its partnership with WRC Promoter GmbH, the organization responsib...

20/07/2024

LiveU and Pente Networks Democratize Private Cellular Net...

The race to the US Presidential Election continues to heat up further this summer with the recent Republican National Convention this week in Wisconsin and the ...

20/07/2024

Cinegy Brings Cloud Monetization and Delivery and AI-powe...

Launch of new Air playout, automation and delivery platform bundles, Air Pack and Air Infinity; new AI-powered automatic subtitling; first IBC showing of Cinegy...

20/07/2024

Cine Gear Expo Names 2024 Tech Award and Film Competition...

Nearly one-hundred companies submitted and presented their newest technologies for the Cine Gear Expo 2024 Technical Awards. Cine Gear's team of expert judg...

20/07/2024

Matthews Studio Equipment Debuts Patriot Wrench

Matthews Studio Equipment announces new Patriot Wrench, a breakthrough tool for on set efficiency. The versatile wrench features the seven most common, industry...

20/07/2024

ViewNexa powers AZA Group and BlaCon Medias content portf...

Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that AZA Group, a specialist in broadcast engi...

20/07/2024

Perifery Launches AI solution to Revitalize and Monetize...

Perifery , a division of DataCore, has today announced the launch of AI 2.0, a transformational AI-powered solution suite designed to enable media professional...

20/07/2024

CVP Showcases New Production Solutions at Summer Kit Fest

Happening on 24-25 July, the Summer Kit Fest is the perfect event to get hands-on with the newest kit from over 50 top brands CVP, one of Europe's leading...

20/07/2024

FOR-A Showcases Software-Defined IP Solutions and Hybrid...

FOR-A, a leading manufacturer of broadcast and production technology, will present its latest innovations in IP-based and hybrid workflows at IBC2024. The compa...

20/07/2024

Cine Gear Expo Names 2024 Tech Award & Film Competition Winners

Cine Gear Expo Names 2024 Tech Award & Film Competition Winners Brie Clayton July 19, 2024 0 Comments Nearly one-hundred companies submitted and prese...

19/07/2024

Sundance Institute Announces Finalists in RFP Process

Six cities selected to move forward in the next phase of the process...

19/07/2024

Partnering With Industry To Create a Safer Online Environment for Young People

By Marcelina Slota - Head of Platform Integrity, Spotify Safety is a top priority for Spotify, which is why we want to make it easier for young people and pare...

19/07/2024

L3Harris launches PilotApp - redefining flight data intelligence for aviation safety and efficiency

L3Harris Commercial Aviation has launched PilotApp, designed to empower pilots w...

19/07/2024

L3Harris Secures Avionics Contract with Air India for Next-Generation Voice and Data Recorders

L3Harris Technologies announce a landmark agreement with Air India to become lea...

19/07/2024

Comcast to Offer 'Enhanced 4K Coverage of Paris Olympics on USA Network

PHILADELPHIA Comcast has unveiled new details of its plans for offering enhanced 4K from Xfinity and said that its first enhanced 4K feeds will be available as...

19/07/2024

Sky News UK Among Global Broadcasters Hit by IT Outage

Sky News UK and Sky Sports News have been taken off air by what's being described as the biggest IT outage of all time'....

19/07/2024

FCC Adopts R&O To Make Closed Captioning Settings Easy To Access

WASHINGTON, D.C. Watching television for those with hearing-impairments will become a bit easier following adoption July 18 of a Federal Communications Commissi...

19/07/2024

Perifery Launches AI+ 2.0 to Revitalize and Monetize Media Content

Perifery Launches AI 2.0 to Revitalize and Monetize Media Content Brie Clayton July 19, 2024 0 Comments Advanced AI Software Suite Enables Users to L...

19/07/2024

Comcast NBCU Will Provide Free Olympics Stream for Military Community

Comcast NBCUniversal said it is working with the Army & Air Force Exchange Service to provide military community members with free streaming of NBCU's cover...

19/07/2024

Tom Fenton, Dean of American Foreign Correspondents,' Has Died

Tom Fenton, former CBS News correspondent, died July 16 in Novato, California. He was 94....

19/07/2024

Local News Close-Up: Capital Gains in Albany, New York

The lawmakers who make up the state legislature in Albany, New York, headed home at the end of June, but there's still plenty going on in the Capital Region...

19/07/2024

Access Hollywood' Heads to Paris

Access Hollywood and Access Daily with Mario & Kit will start previewing the 2024 Paris Summer Olympics starting Monday, July 22 with a week of special programm...

19/07/2024

NBCU Transforms Rockefeller Center Into Paris-Themed Olympic Hub

NBCUniversal is turning Rockefeller Center, its base in midtown Manhattan, into what it calls a hub for Team USA fans during the Olympics. That includes Parisia...

19/07/2024

Anchor Tom Garris Jumps From WTAE Pittsburgh to WMUR Manchester (NH)

Tom Garris, weekend morning anchor and weekday reporter at WTAE Pittsburgh, is moving to WMUR in Manchester, New Hampshire. Both are part of Hearst Television a...

19/07/2024

Comcast to Offer Enhanced 4K Coverage of Paris Olympics on USA Network

PHILADELPHIA Comcast has unveiled new details of its plans for offering enhanced 4K from Xfinity and said that its first enhanced 4K feeds will be available as...

19/07/2024

Opinion: Powering digital linear channel creation in the FAST era

Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies By Contributor Published: July 17...

19/07/2024

Arena Television liquidators launch 285 million claim against Lloyds Bank'

According to court documents, of the 8,196 assets that had loans outstanding against them when Arena collapsed, only 66 existed By Jenny Priestley Publishe...

19/07/2024

A Smart Z-Finder Review: Transforming the small screen of a smartphone into a powerful tool

The Zacuto Smart Z-Finder is an innovative viewfinder designed for smartphone fi...

19/07/2024

Altice USA Launches $30 a Month 'Entertainment TV'

NEW YORK Altice USA's Optimum is launching Entertainment TV, a new internet TV package of 80 plus channels for $30 a month that is available exclusively on ...

19/07/2024

Calrec Celebrates Diamond Jubilee with New Audio Tech at IBC 2024

As it celebrates its diamond jubilee this year, Calrec has announced that it will be pushing the boundaries of audio broadcasting at IBC 2024 with a full range ...

19/07/2024

CBS Sports Inks Multi-Platform Rights Deal with English Football League

NEW YORK CBS Sports and the English Football League (EFL) have announced an exclusive, multi-year, multi-platform rights agreement that will see CBS Sports offe...

19/07/2024

Netflix Subs Hit 277.6M as Revenue and Profits Spike

LOS GATOS, Calif. Netflix posted very strong Q2 2024 financials, with global Netflix subs growing 16.5% to 277.65 million, revenue up 17% and operating income s...

19/07/2024

ALIBI Music Sets the Tone for True Crime with New Underscores and Drones

ALIBI Music Sets the Tone for True Crime with New Underscores and Drones Brie Clayton July 18, 2024 0 Comments These seven production music albums rat...

19/07/2024

Christmas is Coming to Ting Park and Guy Stadium This Weekend

Only a Few More Chances to see the Salamanders and Yard Gnomes This Year The Holly Springs Salamanders have another big weekend coming up at Ting Park! Join t...

19/07/2024

Paramount Advertising Launches Self-Service Platform for Smaller Businesses

Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses and other mark...

19/07/2024

Brian Lesser Returns To GroupM as Global CEO

Brian Lesser was named Global CEO of GroupM, the big media buying company that is part of WPP....