Sony Pixel Power calrec Sony

Comprehensive Trade Show Marketing Support Service Launch...

20/06/2024

A new service has launched in time for the busy IBC trade show planning season. The service will help exhibitors prepare for one of the largest international trade shows for the Media and Entertainment industry in Amsterdam each September. The Trade Show Collective, a collaboration between seasoned industry marketing experts Lisa Collins, Ben Davenport and Clare Plaisted, brings together their collective experience, expertise and resources in trade shows to provide a unique service to companies attending IBC to help them navigate, plan and market to the 43,000 attendees at the show.

Designed to supplement existing marketing departments and PR support, The Trade Show Collective provides a selection of services to help smooth the trade show experience and help companies realize a return on investment on their presence at the trade show. Services span activities before, at, and after the show to ensure companies are effectively communicating and marketing to their target audience. A selection of services includes:

Pre-show activity

Media Relations

Messaging

Strategy

Press release writing and placement

Awards

Client/Prospect Communications

Email blasts

Social media

Lead gen and meeting facilitation

Demo coaching

Exhibitor Logistics

Event project management plan

Vendor sourcing and management

Stand build management

Supplier management

Travel and accommodation booking

Restaurant bookings

Panel sessions on stand - preparation

Side Event Management (Customer/Dealer/Staff Events)

Venue sourcing

Audio Visual sourcing and management

Marketing to attract delegates

Landing page creation

Event registration and guest list management

Support with moderation

On event support including registration and room set up

Brand Amplification

Speaking opportunities

Fringe event attendance/support/sponsorship

Other opportunities such as video interviews

Media buying in the trade press (advertising, e-blasts, banner ads etc)

Non-Exhibitor Support

Meeting space

Boat hire

Research

Thought leadership reports

Market positioning analysis

Brand research studies

Insight-driven events

Event content consulting services

Support at the show

Media Relations

Face-to-face briefings on stand or lounge

Customer parties/networking events at the show

Social media campaign at the show

Event Logistics

Trade show stand training

Trade show staff

Lead capture

Catering management

Customer panel sessions on stand

Filming & Photography

Post-show activity

Media Relations

Post-show follow-up and reporting

Summaries of meeting and follow-up opportunities

Social media campaign post-show

Lead Management

Creation of follow-up email blast

CRM sales lead management

Trade shows offer a unique opportunity to connect with industry leaders, potential clients, and key influencers all in one place," says Lisa Collins, Managing Director of Dovetail Creative Ltd. "Our goal with The Trade Show Collective is to help exhibitors maximize these opportunities through our collective insights, extensive experience, and wide network of connections. By understanding the intricacies of the show and surrounding fringe events, we will provide exhibitors with opportunities they may not have been aware of, ensuring effective marketing and seamless execution. Our overall aim is to help exhibitors achieve significant returns on their trade show investments.

Love them or loathe them, trade shows are an important part of the marketing mix and likely represent a significant proportion of your annual marketing spend, added Ben Davenport, Director, Beyond the Grapevine. Mastering the strategy and execution of a show to maximize your ROI takes experience and resource, and together that's what the Trade Show Collective can offer.

Standing out at a trade show and attracting visitors to your booth or booking a meeting at the show is about using every communication channel at your disposal to reach your target audience, said Clare Plaisted, Founder and Principal Consultant, PRComs. Working with press and analysts who follow the industry and cover the show entails a strategic communications plan with a coordinated approach that starts months before the show. We can help you plan and message to the press and get your message heard above the industry noise.

About The Trade Show Collective

With a wealth of knowledge and experience marketing companies at various industry trade shows, Ben Davenport, Lisa Collins and Clare Plaisted have united to help exhibitors tap into their knowledge and networks.

Clare Plaisted - With decades of experience in marketing, PR, and communications for renowned global media brands such as the BBC, Comcast, and Red Bee Media, Clare has been instrumental in helping innovative technology start-ups disrupt the crowded media and entertainment landscape. Her expertise lies in marketing strategy, international media relations, and content creation.

Clare is the Founder and Principal Consultant of PRComs, a PR and marketing agency that has offered outsourced services to the technology sector within the film and TV industry since 2013.

Clare s knowledge of the media industry is extensive, and her vast network spans London to Hollywood.

Lisa Collins Lisa Collins is the Managing Director of Dovetail Creative Ltd, founded in 2021, with over 25 years of experience in marketing, community engagement, and event planning. Her work in the broadcast, media, and entertainment sectors has driven audience growth and increased engagement through successful marketing campaigns.

Recognized as a thought leader, Lisa frequently speaks at industry events and serves on the board of RISE. She is committed to sustainability and corporate responsibility, co-founding the Media Tech Sustainability Series and the
LINK: https://kitplus.com/news/comprehensive-trade-show-marketing-support-se...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Your Summer 2026 Soundtrack? Spotify's Predictions Are In

The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...

29/05/2026

Akai Pro unveil the MPC Live III Retro

New retro-inspired MPC announced There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...

29/05/2026

Bjooks Beat Gems Kickstarter continues

Save up to 30 on acclaimed titles Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...

29/05/2026

Genelec update Aural ID

Binaural monitoring application improved Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...

29/05/2026

IMSTA FESTA 2026

6 June 2026 at SAE Institute, London, UK IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...

29/05/2026

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...

29/05/2026

Rosie Jones's Disability Comedy Extravaganza returns with another new lineup of eight comics

Youtube exclusive special drops today Watch now UKTV today announces another e...

29/05/2026

The Official Trailer of 'Physical 100' Italy, on Netflix From September 11

Back to All News The Official Trailer of Physical 100 Italy, on Netflix From Se...

29/05/2026

Super Garden 2026 winner revealed

At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...

29/05/2026

May 28, 2026

Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...

28/05/2026

How Thomson's Climate Crisis Toolkit is helping journalists tell the climate story

Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...

28/05/2026

Matt Gangl and Pete Macheska on FOX MLB's Huge Night and Unforgettable Postseason Run

FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...

28/05/2026

FOX's Mike Davies and Team on Win as Outstanding Technical Team for 2025 World Series

One of the most memorable postseasons in baseball history would have had no memo...

28/05/2026

NBC Sports' Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most-decorated and most-watched pro...

28/05/2026

Prime Video's John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...