Sony announces new 8K Full Array LED, 4K OLED and 4K Full Array LED televisions with advanced picture quality and sound capabilities

- New 75 8K Full Array LED and 48 4K OLED added to TV line-up as Sony brings its high-end tech to a wide range of models -

LAS VEGAS - January 6, 2020 - (CES, Booth #17300) - Sony Europe today announced a wide array of advanced new televisions including the new ZH8 8K Full Array LED, A8 (55 and 65 ) and A9 (48 ) 4K OLED, and XH95 and XH90 4K Full Array LED sets. Sony's new TV line-up encapsulates the very best of its proprietary technologies to truly deliver the creator's intent on screen. With this new range, Sony aims to offer the most immersive experience on the market, with industry-leading picture quality, innovative sound and seamless user experience framed in premium large screens.

By utilising Sony's best-in-class Picture Processor X1 Ultimate, clear and precise picture quality is achieved for a highly realistic viewing experience. Premium quality sound is a key part of the viewing setup as well, and the new models feature Sound-from-Picture Reality , which gives customers the feeling that sound is coming directly from the screen.

The new models will continue to deliver the creator's intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced (in select models), which brings the IMAX Experience into the home by offering a new level of sight, sound and scale.

Sony's new TVs will also introduce Ambient Optimization, a new technology that optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics so your sound isn't compromised.

In addition to Ambient Optimization, the new Sony TVs will feature a new Immersive Edge design concept. In order to create even more viewing immersion, a discrete stand is now located at the edge of the screen. The minimalist stand is hardly noticeable, offering customers an improved and unobstructed viewing experience.

For the upcoming next generation gaming consoles, select new models will support 8K resolution, 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.

New Sony TV line-up highlights

ZH8's new Frame Tweeter: The most immersive experience is realised through enhanced picture quality, slim design and Sound-from-Picture Reality with Sony's new Frame Tweeter technology. The frame tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.

X-Motion Clarity for OLED: This revolutionary, highly-acclaimed best-in-class technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate to make it brighter, clearer and more fluid than ever before for an unparalleled sports viewing experience.

X-Wide Angle expansion: X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness than other conventional LED TVs. Enjoy a great picture with incredible range and depth from anywhere in the room. To offer even more choice to customers, the XH95 4K Full Array LED TV will come with X-Wide Angle in the 55 size and above.

Full-Array LED expansion: Sony's Full-Array Local Dimming and Boosting technology dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter as the creator intended. This premium feature will now be available on the mid-range XH90 4K Full Array LED TV.

Backlit remote: You can now enjoy your viewing experience in darker environments with the ZH8's and XH95's premium aluminium backlit remote.

Android TV : The new lineup will feature Android TV with the Google Assistant[1], Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony's original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free[2].

Hands-Free capabilities[2]: Sony's voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.

Smart Speaker Compatibility: With the Google Assistant[3] and Amazon Alexa[4] enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.

Easy connectivity to most devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone , iPad or Mac . Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone , iPad or Mac [5].

New Sony TV models and key features

ZH8 (85 and 75 models) 8K Full Array LED TV

Watch first look video

Delivers Sony's super high 8K contrast and lifelike picture quality to more users

Picture Processor X1 Ultimate and 8K X-Reality PRO; pictures are sharpened and refined in real time, and images are upscaled closer to true 8K quality using Sony's exclusive 8K database

New Frame Tweeter technology offers immersive experience through enhanced picture quality, slim desig

LINK:	https://presscentre.sony.eu/pressreleases/sony-announces-new-8k-full-a...
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