DPP: 2024 was the year of fear for the media industry

A report on the DPPs Leaders Briefing 2024 reveals senior leaders within the industry are taking nothing for granted and are intensely focused on the future of their businesses

By Jenny Priestley

Published: December 12, 2024 Updated: December 13, 2024

A report on the DPP's Leaders' Briefing 2024 reveals senior leaders within the industry are taking nothing for granted and are intensely focused on the future of their businesses

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2024 has been a year of business change within the media industry, with challenges that are urgent and difficult, and opportunities that are nevertheless hugely disruptive, so said the DPP in its Leaders' Briefing Report.

Published following the organisation's Leaders' Briefing 2024 event last month, and available to DPP members, the report reveals 2024's top five themes:

Artificial intelligence

Business innovation

Operational effectiveness

Business change

Efficiency

The themes in 2023 also included AI and operational effectiveness.

The report adds that senior leaders within the industry are taking nothing for granted and are intensely focused on the future of their businesses.

It might sound melodramatic to say it seemed born out of fear, states the report. But fearfulness is a reasonable response to the knowledge that all media organisations will have to change - when no one knows exactly to what.

For all the uncertainty there are clearly three non-negotiables for these leaders: costs must be reduced; the value proposition must be evident and quantifiable; and consumer-driven change must, finally, once and for all, be accepted as a permanent condition.

Speaking about the findings, DPP founder and chief content officer Mark Harrison said: In previous years, speakers at the DPP Leaders' Briefing have been reluctant to call out efficiency and business change explicitly. But the content market has never been more competitive and complex, while money has never been tighter. That's why the activity of driving change has been unavoidable for media organisations this year.

The full report is available for DPP members to download here.

LINK:	https://www.tvbeurope.com/business/dpp-2024-was-the-year-of-fear-for-t...
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