In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled breaks. VOD platforms need to effectively sum-up a show, using preview content that will tempt subscribers to start watching. But its no longer enough to advertise content within the confines of your own platform or channel. VOD providers and broadcasters need to go beyond a captive audience and extend their content promotion into social spaces too.
Selecting the right subclips to give consumers a flavour of the content on offer, or encourage them to share their viewing experience is crucial. If the content is ready to binge, then its important not to include spoilers, because subscribers will be at different points in their viewing journey. If the content is served in a linear format, then promo clips need to be topical, to maximise engagement and connect with fans. But with so much media to pull from, and with social feeds overflowing with content vying for consumers attention, how can VOD providers and broadcasters keep up?
Scrubbing through Content
Traditionally, the only way to pull out relevant promotional clips from a piece of content was for operators to manually scrub through a video file. Once teams found what they were looking for, theyd then need to extract the relevant clips and share with an editor to collate those highlights into a sizzle reel or teaser. Finding specific shots relied on an encyclopaedic knowledge of a series, while continually assessing what a potential viewer might resonate with. This is obviously a time consuming task and puts limits on the amount of promotional content that can be created.
The Magic of Metadata
Metadata is the key to unlocking more promotional opportunities but it is nothing without context. There are a number of technical tools and AI services that can tag content with the appropriate metadata. But there is also a need for manual input, so that media companies can implement a metadata schema that works for them. Another important factor is using an advanced Media Asset Management solution, with built-in annotation and indexing options. This will make sure the associated metadata is searchable and accurate, with consistent naming conventions that work for you, not against.
X Marks the Spot
By leveraging metadata visualisation in workflows, operators can say goodbye to hours of scrubbing through video content. To find what they are looking for, metadata can either be tagged at ingest or added on demand as the requirements change. Tools that allow metadata to be ingested from third-party applications, while still letting media teams step in as needed, will help entertainment providers make the most of their content. Downstream executions, like subclip extraction and promo creation are streamlined with time-based metadata. If content markers are time-coded and frame-accurate, clips can be easily located, repurposed, and shared on social media and other platforms.
Creating subclips for sizzles and teasers is a common use case for promo teams. Content creators need to isolate video clips with the click of a button, to create enough promotional assets to stand out on social media. Accurate.Video has an intuitive UI, that allows users to easily identify promotional subclips in a visual timeline. It displays frame-accurate, time-coded metadata and includes easy-to-use toolsets that extract multiple video segments in one action. Segments can be rendered and exported as individual files or a single new file, with the flexibility to export video and audio, in a format of your choice. Find out more about Accurate.Video
Most recent headlines
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled breaks. VOD platforms need to effectively sum-up a show, using preview content that will tempt subscribers to start watching. But its no longer enough to advertise content within the confines of your own platform or channel. VOD providers and broadcasters need to go beyond a captive audience and extend their content promotion into social spaces too. 
