RT Commercial has today announced Centra as proud food sponsor of The Traitors Ireland, coming to RT One and RT Player on August 31.
The partnership will be prominently activated in Centra stores and amplified through media across radio, digital, and social platforms, providing Centra with an opportunity to reinforce its connection to modern Irish consumers.
As part of the collaboration, Musgrave supplied a curated selection of fresh fruit, pastries, snacks and juices for the breakfast buffet featured in each episode along with a range of beverages available to contestants throughout the day and evening in the historic setting of Slane Castle. Viewers can expect to see the range of products feature prominently in Slane Castle's communal areas as the drama unfolds.
Luke Hanlon, Centra Managing Director said: As Ireland's leading convenience retailer with over 500 stores nationwide, Centra is proud to partner with RT as food sponsor of The Traitors Ireland. The partnership with The Traitors Ireland is part of Centra's strategy to be part of the fabric of Ireland, showing up in key cultural moments and reflects our passion for supporting moments that captivate the nation, with Centra delivering fresh, convenient food wherever the story unfolds.
Ruth Kennedy, Sponsorship Manager RT said: We're proud to partner with Centra as food sponsor for The Traitors Ireland. Excitement is building ahead of the premiere on RT One and RT Player as the Irish version of the international hit series lands on August 31. We're looking forward to a dynamic and rewarding collaboration.
Alex Culligan, Head of Media Sponsorship, Core Sponsorship said: The Traitors Ireland is set to be one of the most talked-about television programmes of the year and Centra is the perfect partner to bring an extra layer of quality to the series. This collaboration places Centra at the heart of moments that will capture the nation's attention.
About The Traitors Ireland
Siobh n McSweeney as presenter will guide viewers through the game, keeping an eagle-eye on the action as contestants fight to stay in the game.
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to 50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It's up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim. Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they'll steal all the money.
The Traitors Ireland will air on RT One and RT Player on August 31.
-ENDS-
Date: 25 August 2025
Notes to Editor:
The Traitors Ireland is produced by Kite Entertainment for RT .
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal's streaming service Peacock and BBC One's BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale.
The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version. A multi-award-winning ratings hit, The Traitors was recently named as K7's format of the year in 2024 and the format was awarded C21's International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d'Or award Golden Rose for Best Reality and Factual Entertainment.
For further information please contact:
Sharon Sorohan, RT Communications
More from RTE
25/08/2025
RT Commercial has today announced Centra as proud food sponsor of The Traitors Ireland, coming to RT One and RT Player on August 31.
The partnership will be...
22/08/2025
Join Jacqui Hurley as she leads RT 's television coverage of the Women's Rugby World Cup 2025, with reporting from the Irish camp by Clare MacNamara. Co...
21/08/2025
RT today announces its exciting upcoming slate of video content, taking viewers from Autumn 2025 to Spring 2026 across RT One, RT 2 and RT Player. From an un...
20/08/2025
A record high of 202,000 watched on RT Player from 102 countries including Unit...
19/08/2025
RT Commercial has today announced Vodafone Ireland as the official broadcast sp...
18/08/2025
Cinematic classics in Waterford (6 September), classical in Drogheda (12 Septemb...
12/08/2025
All aboard! RT presenters D ith S and Kathryn Thomas meet this year's 3...
11/08/2025
The game of betrayal has come to Ireland and the walls of Slane Castle have secrets to tell
Sunday, August 31
RT One and RT Player
The Traitors Ireland | ...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
06/08/2025
Hosted by comedian Kevin McGahern, the companion show will spill the cloak-and-dagger secrets from The Traitors Ireland
Trust no one except maybe the host
G...
01/08/2025
This August, RT is delighted to support National Heritage Week, Waterford Walls, Kilkenny Arts Festival and 23 other arts and cultural events across the countr...
31/07/2025
It is with profound sadness that RT announces the death of radio presenter and actor Se n Rocks. Se n died last night following a brief illness at the age of 6...
28/07/2025
Kerry's dominant All Ireland Football Final display draws a peak of over one...
28/07/2025
Kerry's dominant All Ireland Football Final display draws a peak of over one...
23/07/2025
This series highlights some of Shelbourne Football Club's finest players and...
22/07/2025
RT Register of External Activities Q1/2025
RT is today publishing a statistical summary from the Register of External Activities for the first quarter of 20...
22/07/2025
Tipperary's epic second half All Ireland Hurling Final comeback draws over o...
22/07/2025
RT News is pleased to announce the appointment of journalist, Petula Martyn, as Mid West Correspondent. Petula will be reporting and providing analysis across ...
22/07/2025
Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, ...
18/07/2025
Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...
17/07/2025
The summer is here and RT Radio 1 has unveiled a lively seasonal lineup, packed...
15/07/2025
Peak audiences of over half a million tune into both Kerry v Tyrone and Donegal ...
14/07/2025
Enhancing Public Service Broadcasting with
Innovation, Accuracy & Sustainability
New regional detail and local towns featured...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
01/07/2025
This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
26/06/2025
Keeper Pictures, the Dublin-based scripted production company whose credits include The Gone and Striking Out, has optioned the exclusive TV adaptation rights t...
26/06/2025
This July, RT presents The Phone Box Babies, a documentary revealing new insigh...
25/06/2025
RT has confirmed its Monday night television series, Upfront with Katie Hannon has come to an end and will not be returning in September following three season...
24/06/2025
Women's Euros, Women's Rugby World Cup, European Hockey Championships, GAA Championships, World Athletics Championships, Irish Open, Horse Racing and mu...
24/06/2025
RT has today announced details of its summer line-up of home-grown documentarie...
19/06/2025
RT and ITV have today announced that filming is underway in Dublin on the third and final series of Element Pictures' award-winning 8 30' comedy drama ...
18/06/2025
To date the Toy Show Appeal has raised over 26 million since its inception in 2...
16/06/2025
Run with Ray is back! RT Radio 1's The Ray D'Arcy Show hits the road th...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
11/06/2025
RT Commercial has today announced Mercedes-Benz Ireland as the car partner of The Traitors Ireland, coming to RT One and RT Player in the Autumn.
Mercedes-B...
10/06/2025
Family described their shock and distress at seeing footage of their father bein...
06/06/2025
Monday 9 June, 8pm on RT One and RT Player
Hip hop duo Tebi Rex, K la's R n n Snodaigh, John Spillane and Eve Belle among mentors
Promo: An Ghig Mh ...
05/06/2025
Stuart Carolan and Chris Addison team up on darkly comedic drama starring Ella Lily Hyland, Aidan Gillen, Phillipa Dunne and Packy Lee
From top left to right: ...
04/06/2025
Experts condemn leading private nursing home care provided referring to instance...
04/06/2025
Experts condemn leading private nursing home care provided referring to instance...
03/06/2025
This June, RT is delighted to support 20 arts and cultural events all over Ireland spanning art, theatre, film, writing and literature, multiple genres of musi...
03/06/2025
RT is pleased to announce the appointment of David Crean as Head of Drama, following an external competition.
After an earlier career as a director and a prod...
02/06/2025
RT Commercial has announced laya healthcare, as the new sponsor of 2FM Breakfas...
RT Commercial has today announced Centra as proud food sponsor of The Traitors Ireland, coming to RT One and RT Player on August 31.
