Sony Pixel Power calrec Sony

Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

24/11/2021

Marketron, the broadcast industrys leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketrons traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Our connectors with Salesforce, HubSpot, and NetSuite allow Marketron customers to begin sharing data with these platforms quickly and easily without involvement of development teams, said Greg Aimone, vice president of professional services and presales at Marketron. Using these prebuilt integrations with leading third-party platforms, customers can quickly start reaping the benefits of increased automation, broader visibility across key business tools, and complete data access.

Marketron will work with customers to customize existing connectors as needed and build additional connectors by request. The company plans to bring dozens, and eventually hundreds, of connectors into a broad ecosystem of business tools and platforms.

The Marketron Integration Suite leverages APIs, connectors, and custom integrations to facilitate secure and efficient data sharing functionality for customers using Marketron for traffic order management. Giving Marketron customers the ability to consolidate disparate data sources - including linear, O&O, and third-party digital advertising systems - in a single ecosystem, the Marketron Integration Suite helps users to reduce bottlenecks, realize greater visibility, and drive greater innovation.

Salesforce Connector

With the Salesforce Connector, Marketron customers can easily sync their Salesforce instance with Marketron data in near real time to keep their accounts, contacts, opportunities, and custom objects up to date. Using the connector to pull order details and order projection data into Salesforce, Marketron clients can take full advantage of Salesforces extensive dashboarding and reporting capabilities to drive sales teams. Customers can leverage Salesforce as a proposal system and bring opportunities into the Marketron platform to simplify order creation.

HubSpot Connector

The HubSpot Connector allows advertiser and order summary data to populate in HubSpot from Marketron, enabling near real-time account syncing and the ability to accurately view historical and projected sales activity. Marketron customers can leverage HubSpot as a proposal system and ingest deals into Marketrons platform to streamline order creation.

NetSuite Connector

Using the NetSuite Connector, Marketron users can connect to a NetSuite account and keep it up to date with Marketron transaction and AR data across customers, contacts, sales orders, invoices, and customer payments. When users automate the flow of data into the NetSuite General Ledger from Marketrons platforms, manual processes are removed, and invoicing is quicker and easier.

For each of these connectors, Marketron takes care of setup, management, and maintenance, handling the data flow so that customers can focus on leveraging gains in efficiency and agility to transform their business.

More information about Marketron and the companys products is available at www.marketron.com.

# # #

About Marketron

Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketrons products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.
LINK: https://www.kitplus.com/news/Marketron_Integration_Suite_Simplifies_Cr...
See more stories from tvbay

North America Stories

25/03/2026

In The Hot Seat: The Art of Directing a Premier League Match

Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...

25/03/2026

SVG Students To Watch: Kyle Maier, St. Bonaventure University

The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team In the live-sports-video ind...

25/03/2026

NAB 2026: Synamedia Launches Edge Watermarking Solution, Marks 10 Years of ContentArmor

Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...

25/03/2026

SES Taps K2 Space to Build meoSphere MEO Satellite Network

SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...

25/03/2026

Reuters and TVU Networks Begin Satellite-to-IP Migration for Live News Distribution

TVU Networks is working with Reuters on a phased migration from satellite to a c...

25/03/2026

Nielsen Names Three Senior Hires in Sports, Advertising, and Publishing Roles

Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...

25/03/2026

Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...

25/03/2026

NAB 2026: Arkona to Unveil BLADE//planner and Platform Updates

Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...

25/03/2026

San Diego Padres Partners With Daktronics to Enhance Petco Park

Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season. Continuing to improve the ...

25/03/2026

NAB 2026: MultiDyne Marks 50th Anniversary

MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...

25/03/2026

NAB 2026: IPC to Debut with One Connect Intercom Platform and New One Link Keypanels

IPC, a provider of integrated communication solutions, will make its NAB 2026 de...

25/03/2026

ESPN Tops 2026 Sports Emmy Nominations With 63 Nods

Live production categories were led by NBC, FOX, and ESPN's NFL coverage...

25/03/2026

Atlanta Braves and Spectrum Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...

25/03/2026

The AI Doc Asks the Question No One Wants to Answer

(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...

25/03/2026

L3Harris, RFTEQ Sign Agreement to Advance Sovereign Electronic Warfare Capability in Australia

L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...

25/03/2026

L3Harris to Provide Autonomous Underwater Capability for US Navy Submarines

L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...

25/03/2026

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

The company expands leadership team under Chief Revenue Officer Amilcar Perez S...

25/03/2026

Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot

Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...

25/03/2026

Mediaproxy to Show Upgrades to LogServer at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Hitomi transforms production synchronisation with the lau...

Providing wide view timing visibility across the entire production chain...

25/03/2026

Bitfocus showcases complete control at NAB Show 2026

Continuing development drives advances in security, availability, access and connectivity...

25/03/2026

Caudalie Paris HQ elevates brand experience with INFiLED...

Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...

25/03/2026

Telestream Unlocks Adobe-Centric Media Pipeline and Strea...

Telestream, a global leader in media workflow technologies, today announced expanded integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, d...

25/03/2026

Marshall Electronics Showcases New Feature Rich CV320 and...

Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the d...

25/03/2026

OOONA Achieves TPN Gold Star Shield - the Highest Level o...

OOONA, a global provider of professional management and production tools for the media localization industry, announced today that it has been awarded the TPN G...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

2026 NAB Show Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Deepfakes Vulnerable to AI Fingerprint Hacks, Study Finds

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

SipMX launches at NAB Show 2026 to democratize media orch...

SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...

25/03/2026

QuickLink to Showcase StudioPro Video Production Ecosyste...

QuickLink, a leading provider of award-winning video production and remote contribution solutions, will showcase its award-winning StudioPro ecosystem at The 2...

25/03/2026

Alfalite returns to NAB Show alongside FOR-A showcasing L...

Alfalite, the only European manufacturer of LED screens, will once again be present at NAB Show, the leading global event for the broadcast, media and entertain...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels fo...

PC, a leading provider of integrated communication solutions, will make its NAB 2026 Show debut in Booth C 3341. The company will highlight the newly branded On...

25/03/2026

LTN showcases satellite-to-IP migration solutions for cha...

Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears LTN will demonstrate how its purp...

25/03/2026

Leader to present full suite of advanced Test and Measure...

Test & measurement innovator, Leader Electronics, will present the full range of Leader, PHABRIX and LeaderPhabrix T&M solutions at the NAB Show, which takes pl...

25/03/2026

MNC Software Appoints Heartland Video Systems as North Am...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the appointmen...

25/03/2026

Samsung Launches Shoppable TV Experience with Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves to Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at NAB Show

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at...

25/03/2026

XLNTSOUND Elevates Video Production with Blackmagic Design

XLNTSOUND Elevates Video Production with Blackmagic Design Brie Clayton March 24, 2026 0 Comments Audio company upgrades workflow with Blackmagic Cine...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom Platform at NAB 2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom ...

25/03/2026

Netflix Announces the Start of Production for 'Reasonable Doubts'

Back to All News Netflix Announces the Start of Production for Reasonable Doubts Entertainment 25 March 2026 GlobalSpain Link copied to clipboard Download...

25/03/2026

FOR-As Software-Defined, AI-Powered Development Advances with Nippon TV and NVIDIA Technology

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Form...

25/03/2026

Blowing Off Steam: How Power-Flexible AI Factories Can Stabilize the Global Energy Grid

At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...

24/03/2026

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 NAB Show

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 N...

24/03/2026

NAB 2026: Mediaproxy Highlights Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Sh...

24/03/2026

Canada's Cgep de Jonquire and Calrec Take Five With a TV Studio Upgrade

C gep de Jonqui re, a public college in Qu bec, has upgraded its TV studio complex with five Calrec Brio consoles and a Dante IP network. The installation was c...

24/03/2026

American Association of Professional Baseball Expands Broadcast Partnerships with RYZ, Bally Sports Live, NLSE, FTF Sports, and SLVR

The American Association of Professional Baseball (AAPB) has announced new and r...

24/03/2026

Ateme KYRION Enabled NT's Nationwide Contribution Network During Southeast Asian Games 2025

National Telecom Public Company Limited (NT) used Ateme's KYRION platform fo...

24/03/2026

FDJ United Upgrades Lottery Production with Grass Valley UHD Cameras

Grass Valley has expanded its relationship with ImSoPROD, the TV production entity of FDJ United, with the deployment of LDX C98 compact cameras across its nati...