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Quase um quarto de todos os streams no Spotify so para o Hip Hop. Os editores globais do Spotify refletem sobre o crescimento do gnero

10/08/2023

Quando o Hip Hop completa 50 anos, f s de todo o mundo comemoram suas bodas de ouro. Para um g nero que teve um come o inesperado em um parque do Bronx, este marco uma prova do enorme impacto e influ ncia que o Hip Hop teve em praticamente todos os cantos do globo.

E hoje no Spotify, o Hip Hop est mais forte do que nunca, com artistas e f s de todo o mundo se descobrindo e se conectando. Em 2023, quase um quarto de todas os streams no Spotify globalmente foram para m sicas de Hip Hop, lideradas por artistas como Drake, Nicki Minaj, 21 Savage, Ice Spice e Metro Boomin.

Mas, vai al m disso

O Hip Hop o segundo g nero mais popular globalmente no Spotify, e mais de 400 milh es de usu rios em todo o mundo escutaram m sica Hip Hop em 2023 at agora.

RapCaviar a segunda playlist com maior n mero de seguidores no Spotify.

Em todo o mundo, existem mais de 53 milh es de playlists editoriais e geradas por usu rios no Spotify que mencionam Hip Hop ou Rap no t tulo, e mais de 2 bilh es de playlists que cont m pelo menos uma m sica de Hip Hop.

Nos ltimos tr s anos, quase metade dos 50 artistas mais escutados no Spotify em todo o mundo s o artistas de Hip Hop ou Rap.

Um dos aspectos mais distintos da cultura Hip Hop sua regionalidade, com sons nicos vindos de cenas locais dos Estados Unidos, como Nova York, Atlanta, Los Angeles e Miami, ajudando um dos g neros mais din micos do mundo a florescer.

por isso que celebramos essas regi es ic nicas com uma s rie de murais originais criados por Raj Dhunna.

NEXT

Em Nova York, Chief Keef, Pop Smoke, e 808 Melo ser o apresentados enquanto destacamos a evolu o da broca ao longo dos anos, enquanto Lil' Kim e Cardi B aparecer o em um segundo mural em homenagem s lend rias rappers da Big Apple. Em Atlanta, estamos brindando globaliza o do trap com T.I. e Arc ngel. Em Los Angeles, estamos saudando Dr. Dre e Mustard, dois tit s do som da Costa Oeste. E em Miami, estamos prestando homenagem aos fluxos provocantes de Trina.

NEXT

No M xico, tamb m estamos homenageando as estrelas do Hip Hop mais influentes do pa s com um mural que apresenta mais de 15 artistas, incluindo Akwid, Cartel De Santa, Santa Fe Klan e Gera MX.

interessante que o Hip Hop tenha se tornado regional, mas tamb m sem regi o ao mesmo tempo , disse Carl Chery, diretor criativo e chefe de m sica urbana no Spotify. Trap n o mais exclusivo de Atlanta. Ouvimos Drake, Kendrick Lamar e J. Cole nas batidas do trap. O Drill n o mais exclusivo de Londres e Nova York; um som global. sempre fascinante ver a velocidade com que os sons viajam agora.

Mas como o Hip Hop continua a crescer e evoluir, n o s o apenas as regi es dos Estados Unidos que est o definindo a agenda. Em pa ses e mercados em todo o mundo, artistas e f s est o colocando sua marca no g nero, pois se inspiraram nos pioneiros e inovadores do Hip Hop nos EUA e adicionaram seu pr prio toque especial m sica e cultura.

E em 2023 at o momento, os 10 principais mercados para streams de Hip Hop no Spotify incluem

Estados Unidos

M xico

Brasil

Alemanha

Fran a

Reino Unido

Espanha

ndia

Canad

It lia

Acho que os artistas americanos abordam a m sica com uma mentalidade muito mais global agora. Eles sabem que existe um mundo inteiro para conquistar l fora , explicou Carl. Tamb m estamos vendo mais artistas de mercados globais tendo sucesso nos EUA. Central Cee um timo exemplo. Estamos agora em um espa o onde a cultura pode se originar em Toronto, Londres, Paris ou Nig ria e chegar aos Estados Unidos.

Para entender melhor o impacto global que o Hip Hop teve ao longo do ltimo meio s culo, For the Record conversou com os editores do Spotify nos Estados Unidos, M xico, Brasil, Alemanha, frica do Sul, Col mbia e Filipinas, que compartilharam suas percep es sobre os momentos decisivos que ajudaram o Hip Hop a florescer em seus pa ses, o que torna o som de cada regi o nico, e artistas locais que o mundo deveria estar procurando.

Brasil O Hip Hop no Brasil come ou basicamente em S o Paulo em meados dos anos 80, onde jovens de diferentes bairros se reuniam regularmente no centro da cidade para se divertir e compartilhar suas inspira es culturais de todo o mundo, como o cl ssico filme de Hip Hop Wild Style. O clima pol tico e social do Brasil na poca - que girava em torno do fim da ditadura militar e da falta de oportunidades de trabalho, entre outras coisas - revelava vulnerabilidades compartilhadas que uniam esses jovens torcedores, em sua maioria negros e pobres.

O que torna o Hip Hop brasileiro nico: Um aspecto distinto do Hip Hop brasileiro que ele est fortemente ligado bateria. Com um povo com estreita rela o com as ra zes africanas, o O Rap brasileiro incorpora outros g neros brasileiros, constru es r tmicas influenciadas pelo samba e religi es africanas aprendidas do samba e das religi es de matriz africana, e esquemas r tmicos inspirados no repente e embolada - g neros locais do nordeste do o pa s. Esses esquemas de rimas e influ ncias ajudam a enfatizar grande parte da mensagem do g nero: Um apelo vibrante equidade social e racial.

Artistas para observar: Orochi, Matu e o artista RADAR Veigh.

M xico O M xico tem um relacionamento saud vel com a m sica Hip Hop. N o apenas por sua proximidade com os Estados Unidos, mas tamb m porque a cultura de rua e a luta pela comunidade s o parte integrante da identidade mexicana. Desde os primeiros dias do Hip Hop, o M xico tem abra ado o som. Isso come ou com o comediante Memo Rios quando ele gravou uma par dia em espanhol de Rapper's Delight do The Sugarhill Gang com letras engra adas. Ent o, nos anos 80, o pop mexicano come ou a se misturar com o Hip Hop nos principais programas de TV e chegou ao bairro quando aqueles que haviam sido deportados dos Estados Unidos voltaram para o M xico. Mas as coisas realmente decolaram
LINK: https://newsroom.spotify.com/2023-08-10/quase-um-quarto-de-todos-os-st...
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