Disney Partners With Twitter on New Live Content and Advertising Sharing Deal

Disney Partners With Twitter on New Live Content and Advertising Sharing Deal New live Twitter shows from ESPN expected to be unveiled during NewFronts this week By Brandon Costa, Director of Digital

Monday, April 30, 2018 - 3:02 pm

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It was announced on Monday that The Walt Disney Company has entered an agreement to build content and advertising opportunities for Twitter. ESPN, naturally, is a major part of the deal with some specifics on some live shows expected to be revealed by as early as this afternoon at ESPN's NewFront.

Bringing together the best brands in sports, news and entertainment is something only The Walt Disney Company can deliver, Justin Connolly, EVP, Affiliate Sales & Marketing, Disney and ESPN Media Networks said in the official release. Through this new agreement, participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways. This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform.

Now more than ever, social platforms are putting a major focus on and investment in sports-related content, added Travis Howe, SVP, Platform Ad Sales Strategy & Global Operations for ESPN also added. It is the new primary vehicle driving digital experiences to grow and engage audiences. The insights to be gained will be invaluable as we continue to serve the right content and the right ads to the right people. We look forward to announcing specific shows in development with Twitter this week at our respective NewFront presentations.

In addition to the sports play, the full Disney portfolio will be a part of this content plan with Twitter. ABC, Disney Channel;, Walt Disney Studios Motion Pictures, even Marvel will all see exclusive content build for the social media platform.

To innovate at this scale with The Walt Disney Company is a huge step forward in expanding the depth and breadth of video content we offer to leaned in, engaged consumers on Twitter, said Twitter Global VP of Revenue and Content Partnerships Matthew Derella. The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation.

LINK:	https://www.sportsvideo.org/2018/04/30/disney-partners-with-twitter-on...
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