SVG GameDay, Ep. 30: Freelance Graphics Operator Corinne Yamada - Philly-Based Graphics Creation

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What goes into pregame preparation, in-game execution, and postgame breakdown? What unexpected challenges arise, and what solutions are available to solve those problems? In an age of constant and instantaneous content, how are fans being entertained at all times? In this new video content series, SVG GameDay takes viewers behind the scenes to see what it's like to perform when the lights are shining at their brightest while diving deeper into what drives the passion that goes into each and every production.

WATCH: SVG GameDay, Episode 30 - Corinne Yamada

Full-time production staff across the country set the foundation for a successful in-venue show, but the beating heart of these shows in the control room is the freelancers. These individuals dedicate so much time out of their daily lives to entertain fans in the seats, and with teams sharing the same group of local talent, a sense of camaraderie and team chemistry is felt on gameday. Down at the South Philadelphia Sports Complex, three venues in close proximity to each other allow freelancers to work for the City of Brotherly Love's four professional clubs. Corinne Yamada - who served as a Game Presentation Graphic Design Intern for the NHL's Philadelphia Flyers from 2011-2012, Director of Game Operations and Marketing for the AHL's Lehigh Valley Phantoms from 2012-2013, and Manager of Game Presentation for the Flyers from 2013-2019 - is one of those freelancers that is heavily involved in the graphics creation and implementation for the Flyers, NBA's Philadelphia 76ers, and MLB's Philadelphia Phillies.

On the latest episode of SVG GameDay, Yamada talks about she leverages her full-time experience in her current work, the preparation that goes into executing her portion of the show, how she adapts on the fly to create visuals that tap into the flow of the game, how content is adjusted to accommodate theme nights, how she balances her schedule as a freelancer, and much more.

Watch Now on SVG PLAY:

LINK:	https://www.sportsvideo.org/2026/09/11/svg-gameday-ep-30-freelance-gra...
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