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Fashion One 4K: The first global Ultra HD channel --
Fri, 11 Mar 2016 11:16
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Yahlive has announced the launch of its first free-to-air 4K channel, Fashion One 4K, in the Middle East and North Africa (MENA) region. Providing Yahlive s audience with an immersive viewing experience, the new 4K channel presents four times the clarity of current high-definition broadcasting.
The introduction of new 4K channels in the MENA region represents the dawn of the next generation of TV content and quality. Yahlive s viewers can now enjoy the highest viewing quality of premium Fashion programming that was all shot in 4K resolution. Fashion 4K is part of the Fashion One television network and is the first television channel being broadcast in 4K that is dedicated to fashion, entertainment and lifestyle.
Fashion One has been upgrading its production format from HD to Ultra HD since 2014 and now owns an extensive library of Ultra HD content with 100% content rights. Fashion One 4K currently carries the latest fashion and entertainment content such as new seasons of the active lifestyle series Model Yoga, the global culinary adventures of Fashion On A Plate, and the sustainable fashion docu-series Eco Fashion. With the launch on Yahlive, Fashion One 4K now has access to millions of viewers in the Middle East on top of the previous coverage over Asia, Europe and Americas.
Commenting on the launch, Sami Boustany, CEO of Yahlive said: Yahlive provides broadcasters with cutting-edge transmission solutions and a platform to connect with communities near and far. With only two months into the new year, we have already accomplished a great milestone for our industry and customers alike. The roll out of our first free-to-air 4K channel in the region reflects our readiness and commitment to deliver the best content and quality to audiences in the region and providing them with immersive real-life viewing experiences. With 4K TVs gradually becoming more affordable and available, we believe viewers in our region should have access to relevant content and superior quality without having to pay a premium for it.
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