RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability

RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability

MONTREAL, August 14, 2019 Grass Valley, today added RT Software Ltd. as a founding member of the Grass Valley Technology Alliance (GVTA), a new program for technology and solutions providers that delivers improved purchasing confidence and selection for customers. The certification program gives broadcasters and media organizations access to solutions that are interoperable with a range of Grass Valley workflow components and platforms.

RT Software, a leading broadcast graphics solutions company, has been integrating its graphics technology into Grass Valley products for several years, with large-scale deployments at many leading broadcasters around the globe. RT Softwares embedded OEM engine enables the integration of sophisticated live graphics into Grass Valleys integrated playout solutions and is also utilized in Rio editors and via Kula and Kahuna switcher control panels.

Our Customers want to offer more captivating experiences and services to consumers, and to do this they need reliable, stable vendors, and by extending our portfolio through the GVTA we make it easier for them to get trusted solutions, said Tim Shoulders, president of Grass Valley. The GVTA brings assured buying confidence and a wider selection of options for solutions that may not be in our portfolio, but are tried, tested and integrated with one or more Grass Valley solutions. The ability to offer a tested and configured solution with RT Software, especially in a crucial area such as broadcast graphics, brings clear benefits to our customers.

RT Software is proud to be partnering with Grass Valley in this customer-focused Technology Alliance. The benefit of guaranteed interoperability with Grass Valleys workflow will pay dividends for customers. For example, our easy to use Swift graphics editing environment, which is common across all use cases, provides the ability to share the resulting graphic assets across editing, playout and live production, said Mike Fredriksen, commercial director, RT Software. Weve also tightly integrated our Tactic sports analysis graphics product family with the Grass Valley LiveTouch replay server to great effect. Being a founding member of the GVTA gives RT Software increased exposure to Grass Valleys global customer base and we are excited to benefit from its global scale and reach.

Members of the GVTA work closely with Grass Valley before being awarded certification to ensure compatibility, interoperability and strategic fit. Member companies will be listed on Grass Valleys website and will collaborate on advertising and other marketing activities. RT Software joins Frankly Media Inc. as GVTA founding members with more new members expected to be announced in the run up to IBC 2019.

Shoulders continued, We launched GVTA in April this year, and are pleased to see some truly impactful companies sign up to the certification program. As the broadcast industry continues to boom with more content than ever before, we hope our program offers customers clear and easy choices when selecting solutions.

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For information about Grass Valley solutions and services, please visit grassvalley.com.

About Grass Valley

Grass Valleys end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.

As the industrys R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business. We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.

LINK:	https://www.grassvalley.com/press/20190814-3763-rt-software-joins-gras...
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