One such MVP is Ashley Beepur, from Mail Metro Media. Ashley took the time to share his views on the qualities and strategies that have propelled Mail Metro Media to the forefront of the industry, and which MVPs he'd invite to dinner clue, there are some heavy hitters!
What qualities would you expect from an MVP in digital advertising? I would expect an MVP to not only set the benchmark but also exceed it by leading and serving as a positive role model within the industry, with proven high-quality processes and procedures in place. As an MVP, you are expected to inspire others by advocating for innovation, fostering collaboration, and helping to drive positive change across the industry, whilst keeping up to date with the latest guidance. All these qualities help to make you a trusted partner.
An MVP will consistently focus on addressing key industry challenges, working closely with organisations such as the IAB and TAG to develop solutions and implement strategies that tackle these issues effectively.
What strategies in your playbook make you an MVP for your clients? There are several strategies we have as a business
We take pride in our industry certifications. For the past five years, we have consistently passed the rigorous TAG brand safety audit, demonstrating our unwavering commitment to upholding high industry standards.
The Gold Standard certification highlights our efforts to enhance the digital advertising experience by following The Coalition for Better Ads guidelines, complying with IAB Europe's Transparency & Consent Framework for GDPR and ePrivacy laws, and combating ad fraud through the use of ads.txt, buyers.json, and Demand Chain protocols.
We have partnered with IAS as our brand safety provider to ensure all content is thoroughly scanned, and our clients' ads are displayed only in the environments they choose, thanks to our custom contextual brand safety segment.
Beyond these efforts, we actively engage in industry-wide discussions to improve the advertising landscape. We contribute to the UK Stop Ad Funded Crime (UKSAFC) group and have a representative on Sovrn's commerce publisher steering committee, helping shape the future of the commerce ecosystem. Additionally, we are regulated by IPSO (Independent Press Standards Organisation), ensuring we maintain editorial integrity and adhere to press industry regulations.
In what ways have your clients benefitted from these strategies?
Our clients benefit from 700 million brand-safe impressions across all direct campaigns, ensuring the highest levels of secure targeting.
More than 70% of blocked impressions are due to the custom brand suitability profiles we tailor for our clients, ensuring their campaigns run alongside content theyve specifically approved.
Our invalid traffic (IVT) rate stays below the industry benchmark at just 1%, as we prioritise protecting clients budgets and ensuring campaigns are free from fraud, so they reach the intended audience.
Our participation in industry committees allows us to voice our concerns and collaborate toward finding solutions for our clients.
How does embodying the qualities of an MVP help you drive revenue? The publishing industry is under immense pressure and experiencing rapid transformation. Embracing innovation offers an opportunity to tackle these challenges and push boundaries, helping us stay ahead in creating and sustaining revenue streams.
As a news publisher, brand safety is vital to securing potential investments. By undergoing annual ABC audits and maintaining TAG certification in brand safety, we provide clients with the independent assurance that their ads will appear in a secure and trusted environment.
This transparency, trust, and confidence are critical values that encourage clients to collaborate with us, driving business revenue.
With growing concerns around fraudulent traffic and MFA (Made for Advertising) sites, it's more important than ever to reassure our clients that we are taking active measures to address these issues.
Ultimately, our industry certifications reinforce why Mail Metro Media is regarded as a premium publisher.
Who would be your top 3 MVP dinner guests and why? Muhammad Ali because I'm a huge boxing fan, and he stood for more than the sport.
Arsene Wenger as I'm a dedicated Arsenal fan and he brought us the glory years.
And finally, Connor McGregor because it's Connor McGregor - why not!
Meet other champions! See our full list of MVP clients.
About Ashley:
Ashley leads the Ad Operations team at Mail Metro Media, managing all direct and programmatic campaign setups across Display, Video, Audio, and off-site executions. In his role as the Mail Metro Media Tag Compliance officer, he reviews all IAB Gold Standard requirements and conducts the annual Tag Audit to ensure compliance with regulations. Ashley joined Mail Metro Media in 2021, bringing experience from the ad tech sector, having worked at Channel 5, Shazam, and Amazon.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
One such MVP is Ashley Beepur, from Mail Metro Media. Ashley took the time to share his views on the qualities and strategies that have propelled Mail Metro Media to the forefront of the industry, and which MVPs he'd invite to dinner clue, there are some heavy hitters!
