
Actually, it's not just me. We are all drowning, but not in water. We are drowning in trash. Drifts of trash along the highway, piles of trash on the street corners, bins full of trash on the loading docks. Mountains of trash. Rivers of trash. And as soon as it gets cleaned up and hauled away, there is new trash already there to take it's place.
The biggest culprit in this trash onslaught is Municipal Solid Waste, or MSW for short (I didn't make that up, that's a real acronym). This is made up of all the stuff we throw in the trash every day. Everything from old toasters to half eaten sandwiches. From cans of paint to used tissues. Clothing, newspapers, candy wrappers, junk mail, broken glasses, boxes, bottles, etc. The list goes on and on. As a consumer nation we buy and buy and buy. And as things break, wear out, or are simply outdated we throw dump, dump, dump. Unless you have recently been featured on an episode of Hoarders, you are most likely contributing to the problem.
And it's not just what we throw away at home. MSW comes from homes, businesses, hospitals, factories, schools anywhere there are people there is MSW. In 2010 we Americans generated 250 million tons. That's a lot of trash. But as much as that was, it actually represents a decrease. In 2005 we generated 253 million tons. So we are learning and improving. Slowly but surely. But before we pat ourselves on our collective backs, 250 million tons is still a lot of old sneakers and Snickers wrappers. We may be getting better but we still have a long way to go.
Our prolific generation of trash has been helped along by population increases, but that alone is only part of the equation. In 1960 each person generated 2.68 pounds of trash per day. By 2010, even after it had started to decrease, the number was still 4.43 pounds per person per day.
How do we stop this massive flow of trash? There are three main ways to stem the tide. The first way is source reduction. This means finding ways to stop creating things that will be thrown away in the first place. Reduce packaging, extend product life, increase the ability to repair something instead of replacing it. It seems that these are things we have been actively working against in the past 50 years and it's time to reverse the trend.
The second way is through recycling. Here, at least, we have made good strides. In 1960 recycling was only at 6.4 percent of the total waste stream. In 2010 we had managed to get that figure up to 34 percent. In some areas, like newspapers, we are over 70 percent recycling. Better, but still only one component.
The third way is composting. Composting involves collecting organic waste, such as food scraps and yard trimmings, and storing it under conditions designed to help it break down naturally. This resulting compost can then be used as a natural fertilizer. Win win, yes, but this is probably the most difficult to implement in many places because by its very nature, compostable waste doesn't store well and is messy and smelly to transport. Composting in your home is not so hard, but at work it can be difficult. On the other hand, a rotting banana peel is a much better addition to a landfill than a plastic soda bottle so if we lag a little bit behind on composting that's better than in other areas.
Coming back to recycling while it may sound high to say we have 70% newspaper recycling we should really ask ourselves why we don't have 100%. 70% is o.k., and it is better than 0%, but a 70 is a low C . Almost a D . We can do better than a C . Newspapers don't rot and get smelly. We usually read them at home or at work or even on the train - all places that usually have recycling bins. And if we are really reading one in the park it is still not such a burden to hold on to it until we get to one of those other places and find a recycling bin. In fact, paper in general really should be much closer to 100% and that includes office paper. There are so many places with recycling containers now that it is just not that hard to make sure that all of your paper winds up in recycling.
On the other hand, there are times when you can't put paper in a recycling bin. Confidential information like payroll reports, customer credit card information, patient health records these are all things that you can't just drop into a recycling bin in the hallway. They need to be shredded, of course. But this doesn't have to mean that you can't also recycle. Just make sure that the shred company you use recycles the paper after it has been shredded. Get green yourself, and do business with companies like Iron Mountain that are getting green. And let's not settle for a C - let's work to turn that into an A !
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...