NDI Appoints JRS as Official Distribution Partner for China

NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor, to become its official distribution partner for China.

The partnership expands NDI's local commercial infrastructure, improving access for Chinese manufacturers and developers and reinforcing the company's long-term commitment to growth in one of the world's most dynamic ProAV technology markets.

Under the new structure, JRS will provide front-line commercial and technical support, including licensing in local currency, product evaluation, and certification services. This localized model is designed to remove barriers for Chinese OEMs and product builders integrating NDI into cameras, decoders, converters, switchers, displays, and audio devices, delivering a seamless, trusted, and fully localized experience tailored specifically for the domestic market.

China represents one of the most important growth opportunities for IP innovation, says Charles Dobson, Business Development Director. By partnering with JRS, we are creating a true in-China, for-China' model that simplifies how manufacturers adopt NDI. Local invoicing, local support, and local technical coordination remove friction, accelerate product development, and reduce time to market.

JRS brings deep market knowledge, strong technical capabilities, and established relationships across China's OEM and Pro AV ecosystems. The company will play a central role in supporting Chinese manufacturers as they integrate NDI into next-generation products designed for both domestic and global markets.

Our mission is to help Chinese manufacturers innovate faster and they need partners that can move with them, says Frank Zhong, Founder and CEO of JRS. NDI has become a foundational technology in IP video workflows worldwide. Through this partnership, we can now provide the localized commercial structure and technical support necessary to accelerate adoption across Mainland China.

The partnership is further strengthened by JRS's leadership team. Founder and CEO Frank Zhong has built JRS into a trusted distributor within China's professional video and networking sectors. The recent appointment of Holden Guo as Vice General Manager adds further technical authority and industry credibility. Guo is widely recognized in China as a leading voice in AV over IP technologies and brings deep relationships and expertise that will directly support NDI customers and partners.

Together, NDI and JRS share a clear growth vision centered on accelerating NDI adoption across cameras, encoders, decoders, switchers, and display technologies. Backed by joint investment and strong market demand, the companies expect sustained multi-year growth as the partnership scales across China's manufacturing ecosystem.

With this announcement, NDI continues to expand its global footprint while reinforcing a localized approach that enables partners to innovate efficiently within their regional markets.

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