Sportel Asia Set to Bring World Together

Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapore is both a strategic and symbolic step for SPORTEL.

Singapore is internationally connected, highly accessible, and firmly established as one of Asia's leading sports business hubs, she says. Its geographic and economic positioning allows us to effectively engage Southeast Asia while remaining easily accessible for Oceania and the broader Asia-Pacific region. For us, it represents the ideal gateway to reconnect Asia with the global SPORTEL community.

Marsan adds that since 2018 the Asian sports media ecosystem has undergone significant transformation.

Sportel Asia returns to Singapore on March 24-25. The acceleration of digital consumption, the expansion of streaming platforms, evolving rights strategies, and shifting broadcaster economics have reshaped the landscape have the region at a pivotal moment, she explains. SPORTEL Asia in Singapore is therefore not simply a regional gathering - it is a strategic marketplace designed to reconnect global and Asian stakeholders at a time of rapid change. Our objective is to create tangible business opportunities in an environment that balances structured deal-making with genuine relationship-building.

Helping with that relationship building is that, in comparison to Monaco, SPORTEL's flagship event, Sportel's spring editions are intentionally more intimate and relaxed, creating a highly focused and accessible business environment. For example, a welcome cocktail reception on March 23 sets the tone for the whole event.

The [smaller events] encourage deeper conversations, easier access to key decision-makers, and meaningful face-to-face exchanges across two intensive days of networking, she says. One of the key strengths of the Singapore edition is its fully integrated format - with hotel accommodation, exhibition space, conference summit, and networking events all under one roof. This configuration fosters continuous interaction throughout the day, from coffee breaks and hosted lunches to end-of-day drinks. Often, it is within these informal moments that the most valuable partnerships take shape. At its core, SPORTEL's strength lies in its ability to bring together leading media companies, rights-holders, broadcasters, and technology providers - all offering unique perspectives on where the market is heading. This diversity of stakeholders is what makes the conversations particularly valuable and forward-looking.

Marsan says Sportel also has a number of key stakeholders set to attend, including Astro, beIN Sports APAC, Culver Max Entertainment, Fox Sports Australia, FPT Play, ESPN Australia & New Zealand, StarHub and WOWOW, among others.

Beyond scheduled meetings, the networking moments are essential - starting with the Welcome Cocktail, on Monday 23rd March, the evening before the market opens. We are also planning a side programme on Monday afternoon with an exclusive visit of The Kallang Venues (formerly known as Singapore Sports Hub) and the Singapore Sports Museum. SPORTEL has always been about relationships, and many of the most productive discussions happen in informal settings.

Staying at the Orchard Hotel further enhances the experience, with everything under one roof and a preferential rate available at https://www.sportelasia.com/. To register for the show please click here.

Approximately 50% of participants will come from Asia-Pacific and the Middle East, with the remaining 50% representing Europe and the Americas, she adds. This reflects the event's role as a true bridge between regional and global markets. In terms of profile, around 30% of participants are content buyers and approximately 40% are rights holders, ensuring a strong commercial dynamic and real deal-making potential. Altogether, this balance of geographies and business profiles clearly underlines the relevance of SPORTEL Asia and confirms its position as a strategic marketplace for the industry.

LINK:	https://www.sportsvideo.org/2026/02/24/sportel-asia-set-to-bring-world...
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