Ellen DeGeneres Launches New Digital Network and Unveils First Original Programming Slate at 2016 Digital Content NewFronts May 4, 2016
NEW YORK and BURBANK - Emmy -winning talk show host, producer and social media powerhouse Ellen DeGeneres is continuing her expansion into the original digital content business in a significant way with the announcement of the creation of the Ellen Digital Network and the unveiling of its first-ever programming slate today at the 2016 Digital Content NewFronts. An Ellen Digital Ventures initiative launched in partnership with the Warner Bros. Television Group, the Ellen Digital Network will build upon the success of Ellen's digital destination ellentube and The Ellen DeGeneres Show website EllenTV.com, as well as her official YouTube channel, wildly popular social media following and popular game Heads Up! to create a robust, premium cross-platform advertising and integration opportunity for brands to associate with the compelling and engaging original content Ellen produces and distributes, in a positive, high-quality environment.
The Ellen Digital Network will curate all aspects of the Ellen brand combined with original programming and user-generated content. The Ellen Digital Network has signed a content development deal with social media superstar Tyler Oakley, with Ellen and Tyler set to collaborate on a range of original digital projects with an aim toward developing projects for television as well.
In addition to the content partnership with Oakley, the inaugural Ellen Digital Network programming slate will feature an original Damn, Daniel series for Snapchat; Ellen's Pet Dish, an animated series featuring Ellen's pets from Warner Bros.' digital production studio Blue Ribbon Content; the return of 4-year-old viral sensation Brielle; new episodes of Dance Challenge; #MadeByYou, featuring the best user-generated content from ellentube; and popular Ellen Show game Epic or Fail; and more.
Ellen DeGeneres said: I'm so excited for the Ellen Digital Network. I'll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I'll finally prove to the world that my pets can speak in human voices.
Content Slate
Damn, Daniel Boyz: Ellen teams up with Damn, Daniel creators Joshua Holz and Daniel Lara for an all-new original series featuring the Internet phenomenon debuting on Snapchat later this year.
Ellen's Pet Dish: From Warner Bros.' digital production unit Blue Ribbon Content, Ellen's Pet Dish is an all-new animated series that will take viewers behind the scenes at Ellen's home. What do Ellen and Portia's beloved pets do all day while Ellen and Portia are away? They watch TV of course! Ellen's Pet Dish chronicles their animated adventures, sassy small talk and comedic commentary on clips from The Ellen DeGeneres Show. There might even be some pet guest stars stopping by
She's Brielle-iant: This original series for ellentube features 4-year-old whiz kid and The Ellen DeGeneres Show favorite Brielle Milla showcasing her smarts on topics ranging from science's periodic table to the human body, world countries, experiments and more. The first She's Brielle-iant episode generated more than 18 million views.
tWitch & Allison's Dance Challenge: Young dancers go head-to-head for the opportunity of a lifetime in this dance-competition series hosted and judged by famed choreographers Stephen tWitch Boss (The Ellen DeGeneres Show DJ) and his wife, Allison Holker of Dancing with the Stars. The first original series for ellentube, tWitch & Allison's Dance Challenge features six incredible kid dancers vying for a chance to perform on an episode of Ellen. The series has generated more than four million video views to date.
#MadeByYou: From sleepy pets to mess-making toddlers and more, Ellen loves sharing the best videos sent in by her TV show viewers and online fans. Ellen's team curates the best of these clips to create weekly episodes of #MadeByYou which debut on ellentube. In addition to the user-generated content, compilations also feature best-of moments from The Ellen DeGeneres Show, selected by Ellen and her production team. Episodes currently have more than 32 million views.
Epic or Fail: Ellen's favorite game to play on her show has become a new series for ellentube, hosted by beloved shorts-wearing Ellen Show staffer Andy Zenor. The program showcases user-generated videos and allows viewers to play along in real time, guessing whether the results of the stunts in the videos will be an epic success or a massive fail.
Reach of the Ellen Digital Network
The Ellen Digital Network will harness the power of Ellen's massive audience online and in social media, where she consistently ranks as the top TV personality, and continues to grow at a record-setting pace. Ellen ranks as the #1 creator of digital content online, with more than 1.1 billion total cross-platform views according to Tubular's November 2015 survey.
On YouTube, TheEllenShow channel averages more than 300 million views per month from its nearly 16 million subscribers; it has generated more than 8.5 billion video views overall
On Twitter, @TheEllenShow boasts more than 59 million followers, ranking as the #1 most-followed TV personality (and #7 on all of Twitter)
Ellen ranks as the #1 TV host on Facebook, with more than 24 million likes for the show's official page at www.facebook.com/ellentv and more than one billion video views to date
On Instagram, @TheEllenShow ranks as the #1 TV show, with more than 28 million followers
On Snapchat, Ellen averages a million views per day
On Vine, Vine.co/Ellen has 3.5 million followers and nearly 340 million views to date.
In social gaming, Ellen's Heads Up! app ranked as the #1 paid game app of 2014 and 2015 in Apple's App Store an
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Ellen DeGeneres Launches New Digital Network and Unveils First Original Programming Slate at 2016 Digital Content NewFronts May 4, 2016
