Soccer continued struggling with PRISA results on television PRISA obtuvo un EBITDA de 227,77 millones de euros en los primeros nueves meses de 2013 (-43,5%). El crecimiento de ingresos en TV de pago por el nuevo modelo de comercializaci n no compensa los mayores costes por los derechos del f tbol.
En los primeros nueve meses del a o 2013, PRISA obtuvo un EBITDA de 227,77 millones de euros. Pese a la mejora de la publicidad en Espa a y Portugal, y el crecimiento de ingresos en Am rica Latina (representa ya un 26,1% de los ingresos y un 58,1% del EBITDA), el f tbol contin a lastrando los resultados de PRISA.
El crecimiento de ingresos en televisi n de pago por el nuevo modelo de comercializaci n no compensa los mayores costes por los derechos del f tbol. La televisi n de pago incrementa sus ingresos un 11,6% pero su EBITDA recurrente decrece en 84,6%, debido principalmente al nuevo modelo de explotaci n del f tbol.
El inicio de la nueva temporada del f tbol ha tenido un reflejo positivo en la evoluci n de abonados, alcanzando 7.818 y 15.087 altas netas positivas en agosto y septiembre respectivamente. El tercer trimestre de 2013 es el primer trimestre en el que hay altas netas positivas desde el 1T 2012. Canal sigue mejorando su cuota de mercado (hasta un 43,8% en el tercer trimestre del a o seg n estimaciones internas).
El ARPU de los abonados al sat litese sit a en 42,5 euros de media ( 0,5 euros comparado con los primeros nueve meses de 2012). El 25,3% de los abonados a DTH utilizan YOMVI (frente al 13,2% en septiembre 2012) con 2,61 millones de descargas mensuales (0,97 millones en septiembre 2012).
Los ingresos por publicidad Digital aumentan un 7,1%, frente a una ca da del mercado del 4,5%. Destaca la prensa ( 8%) donde representa el 24% del total de ingresos publicitarios del rea. A septiembre de 2013, el promedio de navegadores nicos de las diferentes p ginas web del Grupo alcanz los 82,5 millones ( 17%) donde resalta el crecimiento de ElPais.com ( 16%), radio internacional ( 27%) y As.com ( 28%).
La compa a mantiene su pol tica de estricto control de costes. Los gastos de explotaci n, sin amortizaciones ni provisiones, ajustados de las indemnizaciones y por el impacto de los derechos del f tbol, se reducen un 4,1% (Espa a -7,7% e internacional 1,9%) en los primeros nueve meses del a o. Destaca la reducci n de gastos de personal del 7,4% (Espa a -9,6% e internacional -3,5%).
Ingresos publicitarios
Los ingresos publicitarios totales de PRISA en los primeros nueve meses del a o ascienden a 377,95 millones de euros, un 5,9% menos que en el mismo periodo de 2012. Suponen el 18,8% del total de los ingresos (el 20% en el mismo periodo de 2012). En el 3T estanco la evoluci n de los ingresos publicitarios muestra una importante mejora con respecto a trimestres anteriores ( 2,2% comparado con -8,4% en el 2T y -10,4% en el 1T de 2013).
En Espa a, los ingresos publicitarios disminuyeron un 7,9% en los primeros nueve meses del a o. En el 3T estanco se produce un crecimiento de los ingresos publicitarios de Espa a del 5,2%, lo cual supone una importante mejor a comparado con trimestres anteriores (-9,6% 2T estanco y -15,7% en el 1T del a o).
En Am rica Latina el crecimiento fue del 3,5% de los ingresos publicitarios en Am rica Latina (27,2% del total de ingresos publicitarios del Grupo). En general. Am rica Latina mantiene sus ingresos planos ( 10,2% a tipo de cambio constante), destacando la evoluci n de Colombia ( 49%), M xico ( 3,3%) Ecuador ( 12,1%)y Argentina ( 10,7%). En Brasil ( 1,9%) es importante el impacto negativo del tipo de cambio (a valores constantes, los ingresos de Brasil se incrementan en un 17,3%).
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Soccer continued struggling with PRISA results on television PRISA obtuvo un EBITDA de 227,77 millones de euros en los primeros nueves meses de 2013 (-43,5%). El crecimiento de ingresos en TV de pago por el nuevo modelo de comercializaci n no compensa los mayores costes por los derechos del f tbol. 
