YouView: new viewers flocked to C4's GBBO Read the Broadcast article here
More than 20% of baking show's audience on the platform had never watched it on the BBC.
More than one in five of the Great British Bake Off's Channel 4 viewers had never watched the programme on YouView when it was on the BBC.
In fresh tracking data released for the first time seven months after C4's debut series of GBBO ended, YouView said that 22% of the show's viewers had never previously used the platform to watch the show during its seven season-run on the BBC.
The data is drawn from the 3 million homes in the UK that use YouView to watch TV.
According to Barb data from overnights.Tv, an upswing in the show's youth audience could be partly responsible for the increase in first-time C4 viewers.
While the final BBC1 series attracted a consolidated 28-day average audience of 13.8m (49.3%), compared to C4's 9.4m (33.7%), around 36.5% of C4's viewers were under 34, more than 3% higher than for the BBC.
In contrast, 18.5% of BBC viewers were over 65, compared to 13.1% for C4.
YouView said there was a significant upswing in live viewers of the GBBO's later episodes, although presenter Prue Leith's accidental reveal of the winner may have been responsible for a 10% drop in live viewings for its final episode.
In contrast, the data also showed how recent dramas such as BBC1's Hard Sun and series two of ITV's Victoria, experience a sharp decline in live viewers as a series progresses.
Mammoth Screen's ITV1 period drama's live viewing figures slipped dramatically, with 92% of those who watched episode one watching the entire series live, compared to 15% of those who watched the final episode as it went out.
Elsewhere, 12% of viewers who watched Hard Sun's first episode live had watched the series in its entirety via iPlayer within a week of the second episode's live tx.
YouView's tracking data will be supplied to its major shareholders BBC, ITV, C4 and Channel 5 but the outfit said that going forward, the data could be offered to more of its content providers.
Chief executive Richard Halton said that the company now offers broadcasters the kind of advanced insights normally associated with digital OTT platforms .
In a world of increasing choice and profound changes in viewer behaviour, it is essential to understand not only what consumers watch, but also how they find programmes across live linear, recorded and VOD content, he said.
YouView users mix different viewing patterns Read the Advanced Television article here
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the first episode of a programme on live TV, but then tend to shift towards viewing in a combination of ways.
The platform backhauls 370 million anonymous data points a day, providing insights into how viewers use the YouView interface and how audiences discover and watch linear TV, PVR and on demand programming.
Since the full rollout of the Next Generation' user experience in June 2017, there have been 8 billion streams of content across the platform. Almost three quarters (73 per cent) of viewers have recorded content, only half of these then go on to watch their recorded programme, with almost half (46 per cent) watching the programme on the same day.
We are delighted that YouView now offers broadcasters the kind of advanced insights normally associated with digital OTT platforms, declared YouView CEO Richard Halton. In a world of increasing choice and profound changes in viewer behaviour, it is essential to understand not only what consumers watch, but also how they find programmes across live linear, recorded and VoD content. We expect to use this data to help broadcasters make better choices and to continually evolve our platform to help viewers find the programmes they love quickly.
The tracking of every channel, including IP delivered channels and every interaction made with YouView's set-top boxes, provides a wealth of consumer behaviour data for analysis.
The data reveals insight into how the nation's best-loved TV programmes are being watched through YouView - more than two in 10 (22 per cent) of viewers of Channel 4's Great British Bake Off series had not seen the series on the BBC.
YouView also looked into the stickiness' of a flagship series. In January, the BBC released all six episodes of new crime drama series Hard Sun on the same day the first episode was broadcast on live TV. YouView data shows more than one in 10 (12 per cent) of viewers who watched the first episode went on to watch the entire series on iPlayer within seven days of the live broadcast of the second episode.
Viewers who watch two episodes of a programme are more likely to get hooked and continue to watch the entire season. Series analysis shows that the vast majority of viewers watch the first episode of a programme on Live TV, but then tend to shift towards viewing in a combination of ways.
Figures for ITV also support this trend. Ninety-two per cent of those who watched the first episode of ITV's Victoria season two watched it on live TV. By the eighth episode, only 15 per cent of users watched the entire season live. Almost half of those viewers initially discovered the programme via the Guide. As the season progressed, however, behaviour started to change, with people consciously tuning to the channel to watch the programme.
The data we get from YouView is of great value to ITV, advised Neil Mortensen, ITV Director of Audiences. They have the ability to deliver real behavioural insights that help us understand how our viewers find their favourite programmes. This data can guide lots of new thinking into the way we
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
YouView: new viewers flocked to C4's GBBO Read the Broadcast article here
