The Colonie Garners Two Telly Awards for Porsche's New Vertical Ad Campaign

21 August, 2019 - 08:02

The Colonie has been recognized by the 2019 Telly Awards for its work on Porsches vertical advertising campaign, Curves, with silver wins in the Social Media category for its Use of the Vertical Format as well as Creative Editing. The Chicago-based editorial, postproduction, visual effects and motion design companys Editor and Social Media Director, Jimmy Helm and Creative Director Jennifer Moody, collaborated with Cramer-Krasselt on the project.

Helm and Moody were provided with a script and a pool of 16x9 footage and ran with it. They came up with a series of short videos that pushed the boundaries beyond the graphics approach that Porsche had previously taken in the social media space. The design team created a compelling visual story that maintains the high-end brands aesthetic.

It was great partnering with the agencys creatives, says Helm. John Doessel and John McKenzie really embraced the idea of reimagining what content could look like in the vertical space and put their trust in our understanding and ability to design unique and stimulating social media content. They gave Jennifer and I the opportunity to do what we do best, which is creating eye-catching, memorable content on all platforms, and deliver a successful and award-winning social media campaign for Porsche.

Building design-driven content that tells an engaging visual story on short-form social media requires an approach and way of thinking that is very different from creating design elements for a commercial, says Mary Caddy. It takes throwing everything you know about broadcast storytelling out the window and thinking outside the box to design the most impactful content for each platform.

We look at each clients message from a fresh perspective and focus on creating a concept that takes maximum advantage of the opportunities that social media presents, says Helm. Our teams expertise working in this genre enables us to consistently deliver innovative content that connects with our clients target markets. Providing this level of service has established The Colonie as the go-to resource for a growing roster of social media work.

The Colonies team used Adobe Premiere for editing, Adobe After Effects for motion design and Flame for VFX.

About: The Colonie:

The Colonie (http://www.thecolonie.com) is an award-winning Chicago-based creative editorial, motion design, visual effects, and finishing house with a seamless full-service approach to creating broadcast and digital content that engages, entertains, informs, and moves audiences.

National and global clients, such as Porsche, McDonalds, Facebook, Samsung, Estee Lauder, Nintendo, Gillette, WalMart and PepsiCo., are just a few of the brands that call upon the companys collaborative team of talent to deliver compelling visual stories that elevate the viewers experience and connects them to their brands across multiple platforms.

CREDITS

Product: Porsche

Title: Curves

Genre: Social Media

Telly Awards: Social Video: Use of the Vertical Format - Silver Winner

Social Video: Editing - Silver Winner

Agency: Cramer-Krasselt

Senior Art Director: John McKenzie

Senior Copywriter: John Doessel

Associate Producer: Kristin Vayda

Design + Editorial Company: The Colonie, Chicago

Editor/Social Media Director: Jimmy Helm

Creative Director: Jennifer Moody

Executive Producer: Mary Caddy

Motion Graphic Designer: Jeff Borowiak

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Sherri Golden, news@sjgoldenpr.com, +1-212-683-1777

LINK:	http://www.filmcontact.com/news/united-states/colonie-garners-two-tell...
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