FreeWheel reinforces its programmatic video with the purchase of StickyADS.tv functions StickyADS.tv, con sede en Par s, da soporte al negocio publicitario de algunas de las mayores cadenas europeas de medios, como TF1, France T l visions y M6.
FreeWheel, compa a perteneciente a Comcast Platform Services y proveedor de gesti n de soluciones de anuncios premium en v deo para las compa as m s grandes de medios y entretenimiento, ha anunciado la adquisici n de StickyADS.tv, plataforma l der en el entorno de los Suply-Side-Platform (SSP), que ofrece editores premium el software para construir, ejecutar y operar su propio exchange publicitario privado. La compra crear una soluci n de extremo a extremo que permitir a los clientes gestionar su inventario de v deo a trav s de todas las pantallas y acceder a la demanda desde cualquier canal de demanda, al tiempo que asegura una experiencia compatible con la del mercado televisivo y segura para la marca.
Doug Knopper, cofundador y co-CEO de FreeWheel, afirma que estamos reuniendo dos compa as que tienen un profundo conocimiento de las oportunidades del ecosistema de la nueva televisi n en ambos lados del Atl ntico. StickyADS.tv ha sido un partner SSP de referencia desde septiembre de 2015 y, en este corto periodo de tiempo, nos han impresionado mucho tanto la calidad de la plataforma como la experiencia del equipo .
Desde su nacimiento, FreeWheel ofrece soluciones tecnol gicas para programadores y redes de televisi n, MVPDs (distribuidores program ticos de v deo multicanal) y una selecci n de compa as puramente digitales para unificar tanto las pantallas como las divisas en las que compran publicidad y hacer seguro el trabajo de automatizaci n de v deos premium en todos los entornos.
La incorporaci n de StickyADS.tv refuerza las funciones de FreeWheel para ofrecer una plataforma completa de tecnolog a publicitaria automatizada que permita a los editores maximizar la monetizaci n de su propio inventario de v deo a trav s del mercado de venta tradicional y de fuentes del mercado de demanda mientras asegura el control total, el cumplimiento y la seguridad de las creatividades de las campa as.
La necesidad de soporte de ventas automatizadas de nuestros clientes ha crecido dr sticamente en los ltimos 18 meses. Creemos que StickyADS.tv ofrece la mejor tecnolog a SSP, especialmente por su foco en las funciones de Exchange privado que dan el control al editor. Creemos que la combinaci n de nuestras plataformas ofrecer las soluciones que necesitan nuestros clientes para crecer , comenta James Rooke, Chief Revenue Officer de FreeWheel.
StickyADS.tv, con sede en Par s, da soporte al negocio publicitario de algunas de las mayores cadenas europeas de medios, como TF1, France T l visions y M6. Adem s, StickyADS.tv tambi n potencia el negocio publicitario de otros editores premium como Spiegel, Corriere della Sera, The Economist y La Place Media, y gestiona m s de 90 conexiones de compra servidor a servidor entre las que se incluyen todas las plataformas del entorno de compra (DSPs) m s importantes del mercado.
Estamos especialmente contentos de unirnos a FreeWheel y a la familia de Comcast Platform Services. Estamos convencidos de que la combinaci n de nuestras compa as beneficiar a nuestras respectivas bases de clientes, especialmente a las mayores cadenas de TV , comenta Herv Brunet, CEO y co-fundador de StickyADS.tv. Nuestro foco en exchanges privados y arquitectura de servers est perfectamente alineada con la tecnolog a de FreeWheel para satisfacer las necesidades espec ficas de los editores premium , a ade.
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FreeWheel reinforces its programmatic video with the purchase of StickyADS.tv functions StickyADS.tv, con sede en Par s, da soporte al negocio publicitario de algunas de las mayores cadenas europeas de medios, como TF1, France T l visions y M6. 
