WideOrbit Grows Network Busine with its Sales Management Solution at Features Advanced Reweight/Remix Functionality, Dynamic Brand Allocation and Embedded Stewardship

WO Network is to be Installed in More Than 25 Major Networks across the U.S. San Francisco, April 1, 2013 WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that WO Network, the company's comprehensive management solution for network ad sales and commercial operations, is contracted to be installed in more than 25 major networks across the U.S. The company also announced enhanced product features that include advanced Reweight/Remix functionality, dynamic Brand Allocation, embedded Stewardship and Inventory Management; and that it is rapidly expanding its existing 50 person network software team to meet the significant television network client demand for its WO Network software suite.

WO Network provides our clients with a single, robust solution to strategically manage operations across programming, pricing, deal Management, stewardship and billing, through to performance analysis, said Ashley Barretto, recently appointed General Manager of WO Network at WideOrbit. We're excited about the response and adoption that we've had with WO Network and we'll continue to build out the team and the product to ensure our clients' success.

WO Network is the only system that allows true one-time entry of key reference data in a single database where Deals live from proposal through to billing. WO Network allows clients to make timely, strategic and profitable decisions by giving them optimal visibility and control of their inventory across the entire sales workflow.

The latest release of WO Network features many enhancements, including:

Advanced and efficient Proposal building capabilities with dynamic Reweight/Remix functionality that auto-generates Proposals based on Reweight/Remix plan

Deal Management to support rapid changes and full Deal monitoring that includes a dynamic Brand Allocation wizard and embedded Stewardship functionality

Innovative Inventory components for both sales and Inventory Management that uses real-time Inventory based on actual capacity and current deals, allowing optimal management of network airtime

WideOrbit is keenly focused on continuing to grow our network business, said Eric R. Mathewson, Founder and CEO of WideOrbit. We've added literally dozens of new team members to our WO Network team to ensure that we're able to provide our clients with the kind of superior products and customer service that WideOrbit is known for throughout the media industry.

WideOrbit will be providing demonstrations of WO Network and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) 1.828.252.8891, (M) 1.828.712.2843, mikez@wideorbit.com.



About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200 stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

LINK:	http://www.wideorbit.com/wideorbit-grows-network-business/...
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