NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribution agreement with YouTube TV, and expanding NBCUniversal's international streaming services. The deal also covers advertising technology collaboration, live sports production, and expanded distribution on Comcast's Xfinity and Xumo platforms.

Beginning in early 2027, Peacock Premium will be included with YouTube Premium subscriptions in the U.S., giving existing YouTube Premium subscribers access to Peacock's content including NFL, Olympics, NBA, MLB, Big Ten and Notre Dame Football, Premier League, and WNBA, as well as series such as Love Island USA, The Real Housewives franchise, Law & Order: SVU, Saturday Night Live, The Traitors, and The Office. NBCUniversal describes it as Peacock's largest wholesale distribution partnership to date.

The agreement also extends NBCUniversal's distribution deal with YouTube TV; expands Universal+ and Hayu through YouTube Premium in select international markets; deepens advertising technology collaboration through FreeWheel; establishes NBC Sports as a production partner for select live events on YouTube; and makes a selection of NBCUniversal live sports available on NBC Sports' YouTube channel.

This partnership brings NBCUniversal's world-class content and iconic franchises to YouTube's unmatched scale and global platforms, said Mike Cavanagh, Co-CEO of Comcast Corporation. We're excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal.

We're incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers, said Neal Mohan, Chief Executive Officer, YouTube. YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we're pairing that ultimate viewing experience with Peacock's expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series. This makes it easier than ever for our members to find and watch all the premium content they love, all in one place.

With this agreement, Peacock accelerates its next phase of growth by bringing the service to millions of YouTube Premium subscribers, driving long-term value for our business, said Matt Strauss, Chairman, Media Group, NBCUniversal. Combined with our YouTube TV extension, this agreement opens the door to new ways for audiences to discover, access and deepen engagement with NBCUniversal's industry-leading content wherever and however they choose to watch.

This partnership with NBCUniversal is a great example of how we can grow YouTube's subscription business alongside our key partners, said Mary Ellen Coe, Chief Business Officer, YouTube. By bringing Peacock to YouTube Premium, we're giving our members an incredible lineup of content while also connecting them to the creator ecosystem and cultural moments that fans can only find on YouTube. Together, we are expanding NBCU's content presence on YouTube, building a sustainable growth engine for both of our companies, and collaborating across streaming distribution, advertising and live sports production.

LINK:	https://www.sportsvideo.org/2026/07/27/nbcuniversal-and-youtube-announ...
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