Sports Studio has announced a partnership with TheSoul Group to distribute Free Live Sports content across YouTube and social media platforms. The agreement extends Sports Studio's flagship Free Live Sports brand, currently available on connected TV, to YouTube, with an initial rollout spanning traditional and non-traditional sports content.
Free Live Sports aggregates more than 125 live sports channels and is available free on connected devices.
Fans should not have to pay for or hunt across a dozen services to watch the sports they love, says Cathy Rasenberger, Co-Founder and Co-President, Sports Studio. This partnership extends Free Live Sports onto the platforms where fans already spend their time. TheSoul Group brings sophisticated operational capabilities, deep platform expertise and proven audience engagement strategies that make them an ideal partner as we grow the reach and value of Free Live Sports across YouTube and the broader social video ecosystem.
Live sports viewing behavior continues to evolve rapidly, particularly as audiences increasingly follow the games they love through YouTube on connected TVs, says Jonathan Shrank, VP of Streaming and Content Partnerships, TheSoul Group. Sports Studio has built an exceptional live sports portfolio, and we see a significant opportunity to help free sports destinations reach fans on the platforms where they already are.
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Sports Studio has announced a partnership with TheSoul Group to distribute Free Live Sports content across YouTube and social media platforms. The agreement extends Sports Studio's flagship Free Live Sports brand, currently available on connected TV, to YouTube, with an initial rollout spanning traditional and non-traditional sports content.
