Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agreement runs from 2027 through 2030.
The deal will bring coverage of players including Aryna Sabalenka, Iga wi tek, Elena Rybakina, and Coco Gauff to Brazilian audiences, alongside Brazilian players Luisa Stefani, currently ranked World No. 7 in doubles, Beatriz Haddad Maia, Vict ria Barros, and Nauhany Nan Silva.
Caz TV set a YouTube record during the FIFA Club World Cup with a peak audience of more than 23 million simultaneous devices, the largest ever for a live broadcast on the platform. The WTA generated 1.6 billion social engagements last year, a 90% year-on-year increase, and has 8.2 million social followers.
Tennis is one of the key pillars of our sports strategy, and this announcement marks an important milestone in the long-term development of this project. The addition of the WTA significantly strengthens both the scale and quality of our tennis offering, reinforcing our commitment to following the growth of Brazilian players while also bringing fans the biggest stars on the international circuit, said Gabriela Nicolino, Head of Olympic Products at Caz TV.
We are excited to partner with Caz TV to bring all the action from the WTA Tour to fans in Brazil. Our players are inspirational role models around the world, including a new generation of Brazilian players whose progress we look forward to following. Caz TV is the ideal partner for the WTA, having built extraordinary reach on YouTube and transformed the way millions of fans experience live sport. Together, we will build on Brazil's passion for tennis to grow the reach and impact of the women's game for years to come, said Marina Storti, CEO of WTA Ventures.
Caz TV will also broadcast the Davis Cup Qualifiers on September 18-19, when Brazil hosts Switzerland at Farmasi Arena in Rio de Janeiro, with a place in the 2027 Davis Cup on the line.
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Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agreement runs from 2027 through 2030.
