Sony Pixel Power calrec Sony

Squid Game' Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences

31/12/2024

Back to All News

Squid Game' Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences

Fans run the 6K race in S o Paulo, Brazil on December 14. (Credit: Vinicius Silva/Netflix)

Entertainment

31 December 2024

GlobalItalyFranceNetherlandsSouth KoreaUnited StatesAustraliaBrazilPolandUnited KingdomIndonesia

Link copied to clipboard

[Additional Photos: HERE]Squid Game Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut, ranking #1 in 92 countries, breaking the record for most views for a show in its premiere week and breaking into the Most Popular List in record time. The impressive viewership numbers come after a months-long promotional campaign, with fan activations in more than 25 countries across 6 continents. Marquee events in 10 countries drew 6 million online and 52,000 in-person fans with nearly 37,000 participants and 1,700 pink guards in one-of-a-kind races, mazes and other games inspired by the series in anticipation of its December 26th return. These fan activations and experiences helped drive 3 billion impressions across Netflix global social channels in the months leading up to the Season 2 premiere and even surpassed Season 1's lifetime impressions.

The #1 show is also the #1 game. The fandom extended to Squid Game: Unleashed, Netflixs multiplayer video game, which accompanied Season 2 at the top of the charts, becoming the #1 Action Game on the App Store in 57 countries and the #1 Free Game in 24 countries. Marking a significant first, players of Unleashed can earn in-game rewards for watching Season 2 of Squid Game. Fans were sporting the top prize within hours of the new episodes release.

Lucca, Italy

Squid Game's' Hwang Dong-hyuk, Lee Jung-jae and Wi Ha-jun at the Piazza San Michele with fans on October 31. (Credit: Virginia Bettoja/Netflix)

On October 30, we kicked things off at Lucca Comics & Games 2024 in Italy. Outside the convention in Anfiteatro Square, we built a Squid Game-themed pavilion and exclusive store (with products created exclusively for the event), allowing the 20,000+ players in attendance to immerse themselves in the series. Throughout the five-day convention, we scattered other surprises all around the city of Lucca, like the iconic Young-hee doll that towered over Piazza San Michele, challenging fans in the classic game of Red Light, Green Light. Our activities at Lucca Comics & Games 2024 culminated on October 31st with creator, writer and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun greeting a crowd of fans in Piazza San Michele followed by a sold-out in-person Q&A that wrapped with the unveiling of the official Season 2 teaser trailer.

Paris, France

A giant Young-hee presides over the Red Light, Green Light game at the Champs- lys es. (Credit: Cyril Masson / NETFLIX)

On December 1, the action moved to France for a legendary game of Red Light, Green Light on the Champs- lys es in Paris. Selected from more than 50,000 applicants, 909 participants (ages 18 and over) took part in the game, which drew 20,000 on-site spectators and 4.3 million viewers watching live and replay on YouTube. Players were split into three teams, each led by one of three A-list local influencers: Inoxtag, Just Riadh and Maghla, and competed to cross the finish line before the end of the countdown to win tickets to a special Season 2 preview screening at the Grand Rex on December 10. The lucky winners were joined by more than 2,500 fans at the screening, which also included an immersive pre-show, themed photo opps and a player mosaic picture experience to show the number of participants and when they were eliminated from the game.

Amsterdam, The Netherlands

The dormitory room inside the Squid Game Maze in the Netherlands. (Credit: Rachel Ecclestone/ NETFLIX)

On the weekend of December 6-8, over 4,000 fans experienced the Squid Game Maze in The Netherlands. The interactive maze was made with tasks designed to test your capabilities to become a pink guard. Each of the 20 corridors and rooms - including a dormitory, playground and cave all inspired by the series - was different and unexpected. Recruits were challenged to reach the end of the maze as quickly as possible while also getting a taste of what it is like to be in the world of Squid Game.

Seoul, South Korea

Fans snap photos at the Squid Game' activation in Seoul. (Credit: Netflix)

On December 9, the celebration traveled to Seoul's Dongdaemun Design Plaza for the world premiere, which drew 303,000 viewers watching live and on replay on YouTube. For the occasion, we transformed this urban landmark into a fully immersive Squid Game environment using projection beams and a pink carpet with pink guards. Inside, the fan activation zone simulated the Squid Game journey from the pink-inspired corridor to the dormitory area and featured a series of interactive games where the 1,000 guests in attendance could earn a variety of Squid Game prizes.

Los Angeles, United States

The cast of Squid Game' poses with participants at the 4.56K in Los Angeles shortly before the December 12 premiere. (Courtesy of Netflix)

The pink guards jetted halfway around the world on December 12 where, just hours before the US premiere in Los Angeles, we hosted a 4.56K race - a nod to player 456. Starting at the rainbow track at Los Angeles City College in East Hollywood, the race took 1,700 fans (in green tracksuits, of course) along iconic LA roads like Vermont Ave., Santa Monica Blvd. and Sunset Blvd. Waiting for them at the finish line was the ultimate prize: tickets to the Season 2 premiere.

Sydney, Australia

Young-hee watches over Red Light, Green Light players at the Bondi Icebergs pool in Australia on December 19. (Credit: Marty
LINK: https://about.netflix.com/en/news/squid-game-season-2-top-10-worldwide...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

LTN Names 3 Executives to Lead Technology Group

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

On the Ice, There's a Third Team at Work

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Mo Rocca to Receive the 2026 LABF Insight Award at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Marshall Electronics POVs Power Hidden Camera Investigat...

The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...

12/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Office...

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US St...

Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...

12/02/2026

Ailanto and Cubbit launch sovereign cloud storage for Swi...

Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...

12/02/2026

Mad About Video counts on Lightware MX2 matrix switcher a...

Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...

12/02/2026

JAGGAER supports Betsson Group in further strengthening i...

JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...

12/02/2026

LiveU Spotlights Three Broadcast Priorities at NAB Show 2...

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

NVIDIA DGX Spark Powers Big Projects in Higher Education

At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...

12/02/2026

Leading Inference Providers Cut AI Costs by up to 10x With Open Source Models on NVIDIA Blackwell

A diagnostic insight in healthcare. A character's dialogue in an interactive...

12/02/2026

GeForce NOW Turns Screens Into a Gaming Machine

The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service. This week brings ...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...