Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences
Fans run the 6K race in S o Paulo, Brazil on December 14. (Credit: Vinicius Silva/Netflix)
Entertainment
31 December 2024
GlobalItalyFranceNetherlandsSouth KoreaUnited StatesAustraliaBrazilPolandUnited KingdomIndonesia
Link copied to clipboard
[Additional Photos: HERE]Squid Game Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut, ranking #1 in 92 countries, breaking the record for most views for a show in its premiere week and breaking into the Most Popular List in record time. The impressive viewership numbers come after a months-long promotional campaign, with fan activations in more than 25 countries across 6 continents. Marquee events in 10 countries drew 6 million online and 52,000 in-person fans with nearly 37,000 participants and 1,700 pink guards in one-of-a-kind races, mazes and other games inspired by the series in anticipation of its December 26th return. These fan activations and experiences helped drive 3 billion impressions across Netflix global social channels in the months leading up to the Season 2 premiere and even surpassed Season 1's lifetime impressions.
The #1 show is also the #1 game. The fandom extended to Squid Game: Unleashed, Netflixs multiplayer video game, which accompanied Season 2 at the top of the charts, becoming the #1 Action Game on the App Store in 57 countries and the #1 Free Game in 24 countries. Marking a significant first, players of Unleashed can earn in-game rewards for watching Season 2 of Squid Game. Fans were sporting the top prize within hours of the new episodes release.
Lucca, Italy
Squid Game's' Hwang Dong-hyuk, Lee Jung-jae and Wi Ha-jun at the Piazza San Michele with fans on October 31. (Credit: Virginia Bettoja/Netflix)
On October 30, we kicked things off at Lucca Comics & Games 2024 in Italy. Outside the convention in Anfiteatro Square, we built a Squid Game-themed pavilion and exclusive store (with products created exclusively for the event), allowing the 20,000+ players in attendance to immerse themselves in the series. Throughout the five-day convention, we scattered other surprises all around the city of Lucca, like the iconic Young-hee doll that towered over Piazza San Michele, challenging fans in the classic game of Red Light, Green Light. Our activities at Lucca Comics & Games 2024 culminated on October 31st with creator, writer and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun greeting a crowd of fans in Piazza San Michele followed by a sold-out in-person Q&A that wrapped with the unveiling of the official Season 2 teaser trailer.
Paris, France
A giant Young-hee presides over the Red Light, Green Light game at the Champs- lys es. (Credit: Cyril Masson / NETFLIX)
On December 1, the action moved to France for a legendary game of Red Light, Green Light on the Champs- lys es in Paris. Selected from more than 50,000 applicants, 909 participants (ages 18 and over) took part in the game, which drew 20,000 on-site spectators and 4.3 million viewers watching live and replay on YouTube. Players were split into three teams, each led by one of three A-list local influencers: Inoxtag, Just Riadh and Maghla, and competed to cross the finish line before the end of the countdown to win tickets to a special Season 2 preview screening at the Grand Rex on December 10. The lucky winners were joined by more than 2,500 fans at the screening, which also included an immersive pre-show, themed photo opps and a player mosaic picture experience to show the number of participants and when they were eliminated from the game.
Amsterdam, The Netherlands
The dormitory room inside the Squid Game Maze in the Netherlands. (Credit: Rachel Ecclestone/ NETFLIX)
On the weekend of December 6-8, over 4,000 fans experienced the Squid Game Maze in The Netherlands. The interactive maze was made with tasks designed to test your capabilities to become a pink guard. Each of the 20 corridors and rooms - including a dormitory, playground and cave all inspired by the series - was different and unexpected. Recruits were challenged to reach the end of the maze as quickly as possible while also getting a taste of what it is like to be in the world of Squid Game.
Seoul, South Korea
Fans snap photos at the Squid Game' activation in Seoul. (Credit: Netflix)
On December 9, the celebration traveled to Seoul's Dongdaemun Design Plaza for the world premiere, which drew 303,000 viewers watching live and on replay on YouTube. For the occasion, we transformed this urban landmark into a fully immersive Squid Game environment using projection beams and a pink carpet with pink guards. Inside, the fan activation zone simulated the Squid Game journey from the pink-inspired corridor to the dormitory area and featured a series of interactive games where the 1,000 guests in attendance could earn a variety of Squid Game prizes.
Los Angeles, United States
The cast of Squid Game' poses with participants at the 4.56K in Los Angeles shortly before the December 12 premiere. (Courtesy of Netflix)
The pink guards jetted halfway around the world on December 12 where, just hours before the US premiere in Los Angeles, we hosted a 4.56K race - a nod to player 456. Starting at the rainbow track at Los Angeles City College in East Hollywood, the race took 1,700 fans (in green tracksuits, of course) along iconic LA roads like Vermont Ave., Santa Monica Blvd. and Sunset Blvd. Waiting for them at the finish line was the ultimate prize: tickets to the Season 2 premiere.
Sydney, Australia
Young-hee watches over Red Light, Green Light players at the Bondi Icebergs pool in Australia on December 19. (Credit: Marty
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
Back to All News
