Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences
Fans run the 6K race in S o Paulo, Brazil on December 14. (Credit: Vinicius Silva/Netflix)
Entertainment
31 December 2024
GlobalItalyFranceNetherlandsSouth KoreaUnited StatesAustraliaBrazilPolandUnited KingdomIndonesia
Link copied to clipboard
[Additional Photos: HERE]Squid Game Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut, ranking #1 in 92 countries, breaking the record for most views for a show in its premiere week and breaking into the Most Popular List in record time. The impressive viewership numbers come after a months-long promotional campaign, with fan activations in more than 25 countries across 6 continents. Marquee events in 10 countries drew 6 million online and 52,000 in-person fans with nearly 37,000 participants and 1,700 pink guards in one-of-a-kind races, mazes and other games inspired by the series in anticipation of its December 26th return. These fan activations and experiences helped drive 3 billion impressions across Netflix global social channels in the months leading up to the Season 2 premiere and even surpassed Season 1's lifetime impressions.
The #1 show is also the #1 game. The fandom extended to Squid Game: Unleashed, Netflixs multiplayer video game, which accompanied Season 2 at the top of the charts, becoming the #1 Action Game on the App Store in 57 countries and the #1 Free Game in 24 countries. Marking a significant first, players of Unleashed can earn in-game rewards for watching Season 2 of Squid Game. Fans were sporting the top prize within hours of the new episodes release.
Lucca, Italy
Squid Game's' Hwang Dong-hyuk, Lee Jung-jae and Wi Ha-jun at the Piazza San Michele with fans on October 31. (Credit: Virginia Bettoja/Netflix)
On October 30, we kicked things off at Lucca Comics & Games 2024 in Italy. Outside the convention in Anfiteatro Square, we built a Squid Game-themed pavilion and exclusive store (with products created exclusively for the event), allowing the 20,000+ players in attendance to immerse themselves in the series. Throughout the five-day convention, we scattered other surprises all around the city of Lucca, like the iconic Young-hee doll that towered over Piazza San Michele, challenging fans in the classic game of Red Light, Green Light. Our activities at Lucca Comics & Games 2024 culminated on October 31st with creator, writer and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun greeting a crowd of fans in Piazza San Michele followed by a sold-out in-person Q&A that wrapped with the unveiling of the official Season 2 teaser trailer.
Paris, France
A giant Young-hee presides over the Red Light, Green Light game at the Champs- lys es. (Credit: Cyril Masson / NETFLIX)
On December 1, the action moved to France for a legendary game of Red Light, Green Light on the Champs- lys es in Paris. Selected from more than 50,000 applicants, 909 participants (ages 18 and over) took part in the game, which drew 20,000 on-site spectators and 4.3 million viewers watching live and replay on YouTube. Players were split into three teams, each led by one of three A-list local influencers: Inoxtag, Just Riadh and Maghla, and competed to cross the finish line before the end of the countdown to win tickets to a special Season 2 preview screening at the Grand Rex on December 10. The lucky winners were joined by more than 2,500 fans at the screening, which also included an immersive pre-show, themed photo opps and a player mosaic picture experience to show the number of participants and when they were eliminated from the game.
Amsterdam, The Netherlands
The dormitory room inside the Squid Game Maze in the Netherlands. (Credit: Rachel Ecclestone/ NETFLIX)
On the weekend of December 6-8, over 4,000 fans experienced the Squid Game Maze in The Netherlands. The interactive maze was made with tasks designed to test your capabilities to become a pink guard. Each of the 20 corridors and rooms - including a dormitory, playground and cave all inspired by the series - was different and unexpected. Recruits were challenged to reach the end of the maze as quickly as possible while also getting a taste of what it is like to be in the world of Squid Game.
Seoul, South Korea
Fans snap photos at the Squid Game' activation in Seoul. (Credit: Netflix)
On December 9, the celebration traveled to Seoul's Dongdaemun Design Plaza for the world premiere, which drew 303,000 viewers watching live and on replay on YouTube. For the occasion, we transformed this urban landmark into a fully immersive Squid Game environment using projection beams and a pink carpet with pink guards. Inside, the fan activation zone simulated the Squid Game journey from the pink-inspired corridor to the dormitory area and featured a series of interactive games where the 1,000 guests in attendance could earn a variety of Squid Game prizes.
Los Angeles, United States
The cast of Squid Game' poses with participants at the 4.56K in Los Angeles shortly before the December 12 premiere. (Courtesy of Netflix)
The pink guards jetted halfway around the world on December 12 where, just hours before the US premiere in Los Angeles, we hosted a 4.56K race - a nod to player 456. Starting at the rainbow track at Los Angeles City College in East Hollywood, the race took 1,700 fans (in green tracksuits, of course) along iconic LA roads like Vermont Ave., Santa Monica Blvd. and Sunset Blvd. Waiting for them at the finish line was the ultimate prize: tickets to the Season 2 premiere.
Sydney, Australia
Young-hee watches over Red Light, Green Light players at the Bondi Icebergs pool in Australia on December 19. (Credit: Marty
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
Back to All News
