AmberFin & ATG Broadcast Jointly Promote DPP-Focused Approach to File-based Workflows in UK 01 Mar 2013
At BVE (stand K31), AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, has come together with broadcast systems integrator, ATG Broadcast, to jointly promote an approach to the adoption of digital file-based workflows that focuses on the Digital Production Partnership (DPP) initiative in the UK.
DPP is an initiative formed by the UK's public service broadcasters to help producers and broadcasters maximise the benefits of digital production. The partnership is funded by the BBC, ITV and Channel 4, with representation from Channel 5, Sky, S4C and the independent sector on its working groups. DPP draws on industry experts from the worlds of technology and broadcast production to help fulfil its remit. AmberFin has been a strong supporter of the DPP initiative because it promises Open Standards interoperability and this dovetails neatly with the company's strategic development goals.
At BVE, ATG Broadcast and AmberFin are sharing a platform where they will showcase the market's first DPP specific media ingest workstation and file transcoder. Designated iCR-100-DPP (transcoder), iCR-300-DPP (media ingest workstation) and iCR-500-DPP (media ingest, transcode, playback, metadata entry and QC review), these new products reflect AmberFin's aim of addressing the broadest range of media organizations with enterprise level solutions that are designed to meet their specific business needs. In the UK, these products are available through AmberFin's channel partner ATG Broadcast.
The iCR-300-DPP media ingest workstation and the iCR-100-DPP transcoder are both designed specifically to create high-quality MXF-wrapped AVC-Intra or D10 assets compliant with the AMWA AS-11 specification and DPP guidelines from tape or line sources. Available as a standalone workstations or scalable enterprise solutions, both systems reflect a design that is optimized for easy integration and operation with proven interoperability in multi-vendor environments. The workstations offer clearly defined, documented and extensible APIs. They benefit from AmberFin's Unified QC (UQC) approach, providing automated and manual quality control operation.
The iCR-500-DPP is the complete workstation for the creation and preparation of AMWA AS-11, DPP compliant assets. The iCR-500-DPP combines ingest, transcode and playback functionality with metadata entry and validation, QC review, mark-up and segmentation.
DPP is all about the business of broadcast
According to AmberFin and ATG Broadcast, DPP provides solid foundations for future business growth and, importantly, it provides a level playing field for all the companies working within that sector. DPP provides a sheltered environment or ecosystem in which companies can interact with each other: the other option offers no protection and individual companies can make ill-judged decisions that cost them dearly.
In a world of extremely diverse media utilisation, it is impossible to create a one shoe fits all' media format. The business requirements for archiving the production master of a new movie are different from the business requirements for exchanging a metadata rich proxy across a business network, comments Bruce Devlin, Chief Technology Officer at AmberFin. The best we can do is to have a hierarchy of standards that reduce the number of variants in an application. MXF is the toolbox standard. DPP is the shim (smallest specification) that defines how that application will be used in a given environment i.e. the UK Digital Production Partnership.
Devlin believes that the DPP in initiative could provide the bedrock on which broadcasters, production companies and facilities can build their file-based workflows. He sees a number of clear and strong advantages in this unified approach:
The essence of the problem is the lack of a common interchange format to enable these transactions. DPP is the first open public interchange format that is specifically designed to address this issue.
In a standardized DPP world, there would be a limited amount of pain and cost felt by everybody but this would be shared equally amongst the organizations involved and it would be a limited cost, which is incurred only once. After this point, our industry has a fantastic common interchange format to help encourage partnerships and build businesses.
In a world that has adopted DPP, media and metadata interoperability is not an issue since the format is built on a strong, detailed common interchange specification. In this homogeneous scenario the resources that would have been used in the interoperability engineering process can be used in more creative and productive ways, such as programme making.
In a modern workflow the typical number of file encoding stages between camera and screen is around 10. If you have a single interchange format within your workflow then the number of transcode operations can be dramatically reduced the end product will retain all its quality. The utilisation of DPP as a common interchange format simplifies the workflow and assures that quality levels are maintained throughout. Furthermore, a homogeneous codec environment enables effective QC irrespective of the number of process steps.
In a file-based workflow, the largest single source of cost saving is automation the creation of systems that are capable of making decisions based on metadata. In this environment, it is logical that the better the quality of the metadata, then the better automated decision-making systems that work from that data.
Every operator, working at every stage of the workflow benefits from superior quality metadata. The best q
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
AmberFin & ATG Broadcast Jointly Promote DPP-Focused Approach to File-based Workflows in UK 01 Mar 2013
