
As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demonstrate how ultra resilient IP transport, already proven at the world's largest live sports events, enables predictable, uninterrupted delivery of live video, audio, and data across complex, distributed IP networks.
Hitless, Always On Video, Audio and Data Workflows
A key focus at NAB will be Media Links' Hitless Protection technology, designed to maintain continuous transport of media streams and data even when network conditions are less than ideal. By leveraging standards based approaches to redundancy and protection switching, the technology ensures that packet loss or network disruptions do not impact the integrity of live video, audio, or associated data services.
Xscend Advances HEVC and AVC Contribution
Media Links will showcase the latest developments in its Xscend IP media gateway and transport platform. Built with software defined modularity and scalability in mind, Xscend supports a wide range of applications, from single site deployments to large scale, distributed production environments.
Recent enhancements to Xscend include expanded support for HEVC and AVC contribution workflows, delivering more efficient use of network bandwidth without compromising quality or latency.
Proven in Global Live Sports Deployments
Media Links' Xscend IP transport platform and ProMD EMS network management software are deployed across major live sports environments from national football leagues in Europe and the Middle East to recent Winter Games workflows and now support preparations for upcoming World Cup events, where content must move reliably between venues, production centers, and countries in real time.
During the 2026 Winter Games, the Xscend platform was used to aggregate and transport contribution feeds across a protected, high capacity network serving North American broadcasters, bringing together signals across a complex multi vendor ecosystem.
Built for High Pressure VAR Workflows
Media Links will also spotlight its role in supporting Video Assistant Referee (VAR) workflows, where timing and synchronization are critical. Xscend enables the transport of multiple high resolution video feeds between stadiums and centralized officiating centers with ultra low latency, allowing referees to review plays in real time. By ensuring that every feed remains intact, Media Links helps support accurate decision making in high pressure, Soccer World Cup certified live match environments.
A Complete IP Media Transport Ecosystem
Whether enabling remote production or inter facility connectivity, the combination of MDX switches, Xscend and MDP media gateways, and ProMD EMS network management software provides broadcasters and network operators with a flexible foundation for building and managing IP based media networks with the performance and reliability required by today's live production workflows.
To see these workflows in action or meet the Media Links team at NAB Show 2026 (Booth W2033), visit:
https://medialinks.com/medialinks-xscend/#bookameeting
North America Stories
09/04/2026
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