Over 1,000 New Technology Integrations into Adobe Marketing Cloud Activated Per Quarter LAS VEGAS - March 22, 2016 - Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced major advances to its global partner program, which now includes over 3,000 agencies, system integrators, and technology partners as well as hundreds of thousands of developers. The expanded Adobe Exchange program offers go-to-market services that allow third parties to integrate their technologies with Adobe Marketing Cloud, Creative Cloud and Document Cloud. Over 250 technology partners now extend the functionality of Adobe's digital marketing tools and showcase their solutions on Adobe Exchange. These technologies offer further personalization, analytics, and content delivery options, as well as integrations with e-commerce, social media, and advertising systems. The company also announced advancements to the Adobe Cloud Platform including Adobe I/O, a new unified developer portal adobe.io with an expanded set of services developers can access across all three Adobe clouds.
The growth of our partner ecosystem has been enormous, said Abhay Parasnis, executive vice president and chief technology officer at Adobe. Partner Day at Adobe Summit is now our largest partner event of the year. We expect over 950 global solution partners to join us, over 40 percent more than last year.
Customers are now activating over 1,000 new partner integrations with Adobe Marketing Cloud per quarter as they extend the reach of Adobe's digital marketing solutions within their organizations. Over 1,100 customers rely on integrations into Adobe Analytics alone. For example, Adobe customers like American Express, Lenovo and Samsung license Dun & Bradstreet's Audience Solutions data to improve their programmatic advertising and digital marketing efforts by better targeting B2B professionals through online advertising. Dun & Bradstreet's data helps Adobe customers identify and reach ideal prospects based on business intelligence such as business demographics, company size, industry and job function. Customers combine Dun & Bradstreet's data with their own data to develop more comprehensive audience profiles, which are then used for ad targeting and website optimization.
With Dun & Bradstreet's Audience Solutions data readily available in Adobe Marketing Cloud, B2B marketers can be assured they are targeting the right prospects online, said Michael Bird, global head of sales and marketing, Dun & Bradstreet. Through the Adobe Partner program, we're pleased to integrate across additional channels to further enable increased ROI to an even wider swath of marketers.
Adobe Exchange & Adobe I/O
Advancements to the Adobe Cloud Platform include a comprehensive new program for partners. Updates to the Adobe Exchange, which hosts hundreds of apps and integrations such as Microsoft Dynamics CRM, DemandBase, Acxiom, and Brightedge enable partners to further extend the functionality of Adobe Marketing Cloud. A new, opt-in Partner Program in Exchange, provides support for business activities including enablement, marketing, and sales engagement. Inaugural Premier Partners in the program include Clicktale and Dun & Bradstreet.
Adobe I/O provides an expanded set of services and capabilities developers can access across all three clouds. The launch of the developer portal offers easy access to APIs, developer documentation and Adobe's Creative and Mobile SDKs. The portal will host developer tools for all Adobe Clouds making it easy to extend their functionalities. Additionally, a new user interface and notifications for Adobe Marketing Cloud offer customers and partners improved workflows and collaboration functionality.
Partner Day
Hosted on March 21, 2016, Partner Day at Summit welcomed over 950 senior executives from Adobe's partner ecosystem, a 40 percent increase over last year. Taking the main stage were senior Adobe executives CEO Shantanu Narayen, CTO and executive vice president Abhay Parasnis, CMO and executive vice president Ann Lewnes, executive vice president of digital marketing Brad Rencher, and executive vice president for worldwide field operations Matt Thompson. Partner Day sessions brought together system integrators, digital, advertising and media agencies, independent software vendors (ISVs), and technology partners.
In addition, Adobe recognized partners for outstanding delivery and execution in such areas as customer acquisition and retention, sales performance and sales effectiveness. This year's winners are: Accenture Interactive - 2015 Marketing Cloud Partner of the Year, Americas; Rosetta, a Razorfish company - 2015 Marketing Cloud Growth Partner of the Year; R2i - 2015 Marketing Cloud Mid-Market Partner of the Year, Americas, and Clicktale - 2015 Marketing Cloud Innovation Partner of the Year, Americas.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies focusing on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Back to top
###
2016 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorpor
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
Over 1,000 New Technology Integrations into Adobe Marketing Cloud Activated Per Quarter LAS VEGAS - March 22, 2016 - Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced major advances to its global partner program, which now includes over 3,000 agencies, system integrators, and technology partners as well as hundreds of thousands of developers. The expanded Adobe Exchange program offers go-to-market services that allow third parties to integrate their technologies with Adobe Marketing Cloud, Creative Cloud and Document Cloud. Over 250 technology partners now extend the functionality of Adobe's digital marketing tools and showcase their solutions on Adobe Exchange. These technologies offer further personalization, analytics, and content delivery options, as well as integrations with e-commerce, social media, and advertising systems. The company also announced advancements to the Adobe Cloud Platform including Adobe I/O, a new unified developer portal adobe.io with an expanded set of services developers can access across all three Adobe clouds.
