What's in store for the media tech industry in 2023: Audio, sustainability, IP and more

The final part of TVBEuropes looks at what topics may dominate the media technology industry in 2023 includes audio, sustainability, IP, UHD and 8K, workflows, localisation and the industry itself

By Jenny Priestley

Published: January 9, 2023 Updated: January 10, 2023

The final part of TVBEurope's looks at what topics may dominate the media technology industry in 2023 includes audio, sustainability, IP, UHD and 8K, workflows, localisation and the industry itself

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In the final part of TVBEurope's look at what topics may dominate the media technology industry in 2023, we cover everything from audio to UHD.

AUDIO Einar Helde, co-founder of AIMS AI With the continued growth of music releases across streaming platforms (Spotify's latest figure is 100,000 new tracks added per day) and audio-visual content distribution, we think AI-powered technology will play a big part in the curation of recommendations to audiences, to grow platform and artist engagement through the implementation of music search accuracy. Search plays such a big part in the discoverability of artists and songs, both for pleasure and in professional capacities (e.g., placing a track in adverts, TV shows etc.), the reliance on human-created metadata alone across such vast musical sources is impossible. Applying AI technology to support music release and discovery trends will be vital in 2023 and beyond.

Dave Letson, VP of sales, Calrec Audio In 2023, we'll further see an uptake in IP with a huge variation in the level and approach that customers take, as well as ongoing efforts with remote production. With regard to IP, it varies from customer to customer but ST 2110 is certainly happening and it's happening on a wide scale. ST 2110 is now a standard requirement for broadcasters and there are many fixed and mobile reference sites demonstrating its versatility and success. As for remote production, it really took off during the pandemic (accidentally, some would say). Now it's evolving further with the move to distributed production centres where surfaces, cores and their I/O are in different locations to suit the project needs. This can enable a greater use of equipment and a faster return on capital investment.

Rolf Martens, audio presales consultant, Jigsaw24 Media Industry-wide adoption of AoIP, cloud storage and networking improvements will see a push towards decentralising process, I/O and Control in 2023. Virtualising these processes will allow post-production talent to focus on control and creative execution rather than managing technical infrastructure.

While AI-powered plugins for audio mixing have been around for a while, we expect to see an increase in both the development and adoption of these in 2023. Companies like iZotope use machine learning to automate analytical audio processes and, based on the increased adoption of AI-powered tools across the M&E industry over the last year, we anticipate that other players will enter this market in the coming year.

SUSTAINABILITY Julie Selman, SVP head of EMEA, Magnite The cost of living crisis is bringing energy consumption to the forefront of everyone's minds. In 2023, we'll see even greater awareness at consumer level on sustainability issues, and with this, consumers will demand the brands they love to operate in a more climate-conscious way.

A stronger focus on putting ESG policies into action is imperative. This will enable brands to align with consumers' expectations. More research and information on the wider impact of ad-tech will emerge, further enabling action that will pave the way for significant and positive change.

Sustainability will become less intimidating, and more people will take small but meaningful changes that all build towards a more sustainable future.

THE MEDIA TECHNOLOGY INDUSTRY Carol Bettencourt, VP of marketing, Chyron A key trend moving into 2023 is a global labour shortage, projected to continue to 2030 and beyond. In the past broadcast organisations may have sought labour-saving workflows to reduce costs, today they may have no choice. To address this challenge, savvy broadcast technology innovators can creatively address this challenge in three key ways.

1 Workflow efficiencies have long driven innovation and we will likely see continued leveraging of automated or macro-driven production, template-based graphics workflows, automated data integration and data driven automation.

2 As young adults join the workforce or displaced workers seek new opportunities, technology vendors and broadcasters can benefit from both nurturing their talents and making training free and accessible.

3- Additionally, remote production workflows that have been implemented to avoid Covid exposure, save money and provide a greener alternative to OB trucks will continue, driven in part by labour scarcities. Broadcasters are no longer limited to a local talent pool or forced to incur prohibitive travel costs to assemble a production crew.

Johan Bergstr m, head of marketing and sales, Codemill Media organisations are evolving their workflows to manage an increasing volume of content. As part of this industry trend, more organisations will leverage metadata in 2023, to improve the efficiency of content processing and fast-track media headed for new regions and new platforms. We have already seen OTT offerings adapt to an increasingly competitive landscape in 2022, with more entertainment choice and a mix of AVoD and SVoD models designed to attract new consumers. To service demand, M&E companies will need to streamline content operations and bring advanced media capabilities to their teams over the coming months.

Collaboration will be a key focus for media workflows, with better accessibility for users across departments and new connections b

LINK:	https://www.tvbeurope.com/audio/whats-in-store-for-the-media-tech-indu...
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