By Olivier Biot, Solution Marketing Manager, NAGRA
As consumers migrate to a variety of new streaming solutions, broadband providers have a new opportunity to provide them with an aggregated streaming service. Through promotion, recommendation and subscription bundling, consumers are provided with access to content from a broad range of streaming solutions that are centralized through a single subscription delivered via an operator branded app.
While providing an aggregated streaming solution seems easy on paper, it's a vast and complex topic for which it is difficult to find one model that fits all scenarios. This is because any model is based on the respective broadband provider's ambition, other parties involved, existing and emerging legislation, commercial agreements, user habits and perhaps most importantly, consumer preferences! Not only can it vary from one region to another but also from country to country - and this matters where local content can be a key differentiator against the competition.
Nevertheless, there are some emerging trends in terms of aggregation models:
Content-less Aggregators, more commonly known as search aggregation solutions, aim to provide a simple aggregation model through an app or web page - with the sole aim of the consumer finding the content they love.
Google TV allows native content aggregation through the Android TV OS Platform. This includes third-party OTT Apps, service bundling, and the benefit of being available on a large choice of retail devices, including Smart TVs.
Operator Launcher adds value on top of the Google TV experience. This provides a user centric approach, with multi-service discovery, subscription bundling, and a true multi-screen operator experience on both retail and managed devices such as set-top boxes.
There are of course, other well-known organizations that also offer aggregation. These include Apple, Samsung and LG who are also providing some level of aggregation on tvOS, Tizen and webOS respectively. However, they are not yet as advanced as Google either from a reach, breadth of global or regional agreements, or ecosystem maturity.
Let's now examine the pros and cons of each type of aggregation approach:
Search Aggregator
While this model is probably the simplest it is also the most difficult to achieve commercially. Many such aggregators face challenges as they do not host the content but instead provide links to the service provider sites and can then struggle to obtain the rights to access and use the required metadata (with some reverting to scraping techniques). Furthermore, their revenue model also faces constraints - such as banner advertising which cannot be inserted into the video. Equally revenue sharing may create a stumbling block as many content providers may not be willing to take part in such an approach.
Google TV
With the recent launch of Google TV, Android TV OS is reaching the pinnacle of the aggregation model and user experience, with a built-in native content aggregation approach for all the major applications, including the possibility to include local OTT app content. This is a great start for broadband providers with no or limited history of payTV that want to offer an aggregation solution, without the need for an upfront investment. The other benefit of this approach is that it focuses on retail devices such as Smart TVs and dongles with the latter now reaching prices as low as 25 USD for a basic HD version. Subscription bundling can also enable the operator to keep a competitive edge and may include services outside of the traditional content scope such as gaming via Google Stadia - now widely available on modern retail devices.
Operator Launcher
For broadband providers that want to keep full control and provide a true user-centric multi-screen experience on set-top boxes, Android TV operator Tier allows them to provide content aggregation across not only third-party content but also in-house or local content. Aggregation via universal search and discovery enables the bundling of services and offers a sticky solution that attracts and retains subscribers to the service. When the operator takes on the responsibility of running the launcher, they also must form commercial agreements with all the content providers to get their apps on the box and enable the metadata and billing relationships.
Conclusion
Irrespective of what may be the most relevant solution for a given operator, NAGRA has a proven solution through its OpenTV Video Platform that delivers all the capabilities available to its pay-TV customers to non-content acquisition focused operators who want to aggregate a collection of streaming services. They can benefit from the same powerful technology as their pay-TV counterparts and focus on curating, promoting, and monetizing a content catalog to drive broadband adoption and usage. This allows operators to aggregate major streaming services, such as Netflix and provide consumers with a one-stop-shop for all their streaming needs through capabilities such as deep-linking, deep-search and carrier billing. Such solutions also allow the broadest audience to be addressed with a large range of supported devices through user-centric apps, designed for aggregation solutions, that understand consumer behavior through in-built comprehensive data-decisioning tools.
If you'd like to continue the discussion about how NAGRA's range of streaming and aggregation solutions can help extend your service reach to new subscribers, please contact us.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
By Olivier Biot, Solution Marketing Manager, NAGRA
