By Olivier Biot, Solution Marketing Manager, NAGRA
As consumers migrate to a variety of new streaming solutions, broadband providers have a new opportunity to provide them with an aggregated streaming service. Through promotion, recommendation and subscription bundling, consumers are provided with access to content from a broad range of streaming solutions that are centralized through a single subscription delivered via an operator branded app.
While providing an aggregated streaming solution seems easy on paper, it's a vast and complex topic for which it is difficult to find one model that fits all scenarios. This is because any model is based on the respective broadband provider's ambition, other parties involved, existing and emerging legislation, commercial agreements, user habits and perhaps most importantly, consumer preferences! Not only can it vary from one region to another but also from country to country - and this matters where local content can be a key differentiator against the competition.
Nevertheless, there are some emerging trends in terms of aggregation models:
Content-less Aggregators, more commonly known as search aggregation solutions, aim to provide a simple aggregation model through an app or web page - with the sole aim of the consumer finding the content they love.
Google TV allows native content aggregation through the Android TV OS Platform. This includes third-party OTT Apps, service bundling, and the benefit of being available on a large choice of retail devices, including Smart TVs.
Operator Launcher adds value on top of the Google TV experience. This provides a user centric approach, with multi-service discovery, subscription bundling, and a true multi-screen operator experience on both retail and managed devices such as set-top boxes.
There are of course, other well-known organizations that also offer aggregation. These include Apple, Samsung and LG who are also providing some level of aggregation on tvOS, Tizen and webOS respectively. However, they are not yet as advanced as Google either from a reach, breadth of global or regional agreements, or ecosystem maturity.
Let's now examine the pros and cons of each type of aggregation approach:
Search Aggregator
While this model is probably the simplest it is also the most difficult to achieve commercially. Many such aggregators face challenges as they do not host the content but instead provide links to the service provider sites and can then struggle to obtain the rights to access and use the required metadata (with some reverting to scraping techniques). Furthermore, their revenue model also faces constraints - such as banner advertising which cannot be inserted into the video. Equally revenue sharing may create a stumbling block as many content providers may not be willing to take part in such an approach.
Google TV
With the recent launch of Google TV, Android TV OS is reaching the pinnacle of the aggregation model and user experience, with a built-in native content aggregation approach for all the major applications, including the possibility to include local OTT app content. This is a great start for broadband providers with no or limited history of payTV that want to offer an aggregation solution, without the need for an upfront investment. The other benefit of this approach is that it focuses on retail devices such as Smart TVs and dongles with the latter now reaching prices as low as 25 USD for a basic HD version. Subscription bundling can also enable the operator to keep a competitive edge and may include services outside of the traditional content scope such as gaming via Google Stadia - now widely available on modern retail devices.
Operator Launcher
For broadband providers that want to keep full control and provide a true user-centric multi-screen experience on set-top boxes, Android TV operator Tier allows them to provide content aggregation across not only third-party content but also in-house or local content. Aggregation via universal search and discovery enables the bundling of services and offers a sticky solution that attracts and retains subscribers to the service. When the operator takes on the responsibility of running the launcher, they also must form commercial agreements with all the content providers to get their apps on the box and enable the metadata and billing relationships.
Conclusion
Irrespective of what may be the most relevant solution for a given operator, NAGRA has a proven solution through its OpenTV Video Platform that delivers all the capabilities available to its pay-TV customers to non-content acquisition focused operators who want to aggregate a collection of streaming services. They can benefit from the same powerful technology as their pay-TV counterparts and focus on curating, promoting, and monetizing a content catalog to drive broadband adoption and usage. This allows operators to aggregate major streaming services, such as Netflix and provide consumers with a one-stop-shop for all their streaming needs through capabilities such as deep-linking, deep-search and carrier billing. Such solutions also allow the broadest audience to be addressed with a large range of supported devices through user-centric apps, designed for aggregation solutions, that understand consumer behavior through in-built comprehensive data-decisioning tools.
If you'd like to continue the discussion about how NAGRA's range of streaming and aggregation solutions can help extend your service reach to new subscribers, please contact us.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
By Olivier Biot, Solution Marketing Manager, NAGRA
