Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More at NAB 2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More at NAB 2026

Brie Clayton April 15, 2026

0 Comments

Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H

Disguise, the company powering everything from Coachella sets to ESPN broadcasts, will highlight how its software and media servers enable synchronized, high-resolution content playback for broadcast, VP, live events, sports stadiums and more at this year's NAB Show.

Along with demos and panels at five partner booths, Disguise and its partners will be previewing two integrations developed using its proprietary plugin framework: Sony's new XYN integration plugin for virtual production, and an upcoming plugin from LTX for AI-powered generative media creation.

Created for filmmakers to use with Disguise's Designer software, Sony's XYN plugin streamlines the process of converting real-world spaces into 3D computer graphics, reducing the workload required to create LED virtual production backgrounds.

Using the LTX plugin for Disguise Designer, creative teams will be able to generate synchronized audio-visual content at native 4K, 60fps, using LTX's latest and most powerful multimodal AI model, LTX-2.3. Through the plugin, venues, sports franchises, broadcasters and more, will be able to generate 4K LED videos using written prompts or reference images, then iterate on the fly for a faster and efficient ideation and pre-visualization process.

Showgoers will be able to see Disguise technology in action at the MRMC, B&H, Planar, CarbonBlack and MOVIN booths in Central Hall. Disguise is also excited to announce a new partnership with NETGEAR at the show, which will see verified interoperability with Disguise servers and all NETGEAR AV switches. Disguise customers will get access to NETGEAR AV's team of AV-trained network support specialists, as well as ongoing training and certification programs tailored to AV professionals.

A number of panel discussions featuring Disguise thought leaders and customers will be taking place across partner booths, including a Sony moderated session exploring how spatial capture supports modern virtual production workflows, and a B&H panel covering how to design entertainment venues that support both traditional broadcast and immersive in-person fan experiences using AR and XR.

Whether it's for sport or live music, films or TV broadcasts, audiences in 2026 want to be more than just passive viewers. They want to be included as a genuine part of the experience, says Dan Baum, VP of Sales, Americas at Disguise. Disguise software and hardware has powered the biggest events and productions in the world for more than twenty years, and we're delighted to be supporting our partners at NAB to continue driving these next-gen experiences of the future. By embracing innovation and integrations, improving workflows for our users, and ultimately elevating core visual moments for fans, Disguise can help bring audiences closer to the events, shows and games they love.

Discover Disguise technology at NAB 2026 Visitors wanting to see Disguise's technology for themselves can visit the following Technology Partners:

MRMC - explore camera robotics and integrated broadcast solutions [See the following Disguise solutions in action: GX 3, RXIII, Fabric, with broadcast scene by Disguise Creative Services]

The Studio-B&H - seamless broadcast workflows and panel host [See the following Disguise solutions in action: GX 3, RXIII, with broadcast scene by Disguise Creative Services]

Planar - future of broadcast and virtual production with advanced LED solutions [See the following Disguise solutions in action: VX 4]

MOVIN - Markerless Mocap Solution system with real-time content [See the following Disguise solutions in action: GX 3+]

CarbonBlack (North Hall - CL3) - Projection-based holograms [See the following Disguise solutions in action: VX 4]

Disguise panel discussions at NAB 2026 More details on Disguise's various panels at the show can be found below:

Beyond the Screen: Scaling XR and Virtual Windows for Broadcast and Multi-Use Spaces

Location: C8116, B&H Booth

Date: Monday, April 20 | 11:30 a.m. - 12:00 p.m. PDT (30m session)

In 2026, the most valuable asset a broadcaster or creator can own is versatility. This panel dives into the how-to of eliminating project limitations, using a unified XR and AR framework to go beyond physical restraints, and leveraging flexibility to design spaces ready for broadcast, academic settings, immersive experiences and more.

Add to Calendar

Stadiums to Next-Gen Spaces: How to bring your immersive project to life

Location: C8116, B&H Booth

Date: Tuesday, April 21 | 1:30 p.m. - 2:10 p.m. PDT (30m panel, 10m demo session)

In an era where immersive is the industry standard, how do you move beyond the hype to deliver a flawless, high-stakes reality? Learn about scaling the spectacle, as you dive into some of the most ambitious projects of the last year, spanning global tours, stadium advancements primed for fan engagement, fixed installations, and next-gen live venues. Whether you are designing for a 50,000-seat arena or a boutique physical installation, learn how to harness leading technology workflows to turn your most complex creative visions into reliable, repeatable realities.

Add to Calendar

Enhancing Virtual Production Workflows with XYN's Spatial Capture Solution from Sony

Location: C8401, Sony Booth

Date: Tuesday, April 21 | 4:00 p.m. - 4:35 p.m. PDT (35m session)

Learn how XYN's spatial capture solution supports modern virtual production workflows. Panelists share practical insights on capturing accurate spatial data to improve planning, efficiency, and creative execution from pre production through final

LINK:	https://creativecow.net/disguise-to-showcase-cutting-edge-experience-t...
	See more stories from creativecow

More from Creative COW