Introducing the new FUJIFILM X-A10 compact, lightweight and stylish mirrorless digital camera.

Introducing the new FUJIFILM X-A10 compact, lightweight and stylish mirrorless digital camera. The X-A10 delivers the X Series' premium image quality in any shooting conditions with ease, making it the ideal choice for a first interchangeable lens camera.

01.12.2016

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the mirrorless digital camera, the FUJIFILM X-A10; a new addition to the X Series range of cameras that deliver outstanding picture quality.

Despite its compact and lightweight design, the X-A10 combines a 16.3 megapixel sensor with the company's colour-reproduction technology, refined over more than 80 years, to deliver the premium image quality synonymous to the X Series with ease. This makes the X-A10 an ideal first interchangeable lens camera.

Combining a 16.3 megapixel sensor and Fujifilm's colour-reproduction technology, refined over more than 80 years, to deliver premium picture quality The X-A10 combines a 16.3 megapixel APS-C sensor with the image processing engine that achieves Fujifilm's excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary colour-reproduction technology, refined over more than 80 years, allows users to capture premium quality images in any shooting conditions. Fujifilm is particularly renowned for accurately reproducing skin tones, and the X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.

180-degree slide-and-tilt LCD with 100% visibility for facilitating self-portraits The rear LCD employs the slide-and-tilt mechanism so that even when it is tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self-portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimise camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes. The X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction.

Compact and lightweight camera body with retro design and intuitive operability The compact and lightweight X-A10 sports a retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.

Inheriting FUJIFILM X-A2's popular performance features Its energy-efficient design means the X-A10 is capable of shooting approx. 410 frames on a single battery charge. When fitted with the standard zoom kit lens XC16-50mmF3.5-5.6 OIS II, the camera offers the class-leading minimum working distance of approx. 7cm from the front edge of the lens, allowing close-up macro photography.

Product features Outstanding image quality, made possible by the newly-developed 16.3 megapixel image sensor

Fujifilm's colour reproduction technology, nurtured through the development of photographic film, captures accurate, warm skin tones, clear blue skies and lush green foliage in tones exactly as you remember them.

The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field.

The X-A10 offers a total of six Film Simulation modes, namely the true-to-life colours of PROVIA (standard), the vibrant tones and saturated colours of Velvia (vivid), the soft tones of ASTIA (soft), the documentary-style deep colours and soft shades of CLASSIC CHROME, as well as Monochrome and Sepia.

The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A10 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.

Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new Fisheye and Cross Screen as well as Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour.

Designed for perfect self-portraits

Perfect composition The screen has a slide-and-tilt mechanism so when it is tilted 180 degrees into selfie-mode , it can slide out further to ensure the camera body doesn't block the view.

Ergonomic Grip The grip is shaped to accommodate both normal shooting and self-portraits alike. The final shape, based on ergonomic design, was decided through prototype testing involving hundreds of photographers

Automatic shooting modes When taking a self-portrait, you can take photos by pressing the vertical command dial found directly below your index finger to minimise camera shake. The Self Timer function offers Smile Detection, that take photos automatically when the subject smiles, Buddy Timer which shoots when two people come close together, and Group Timer mode that automatically shoots when a specified number of people come into the frame.

Intelligent focusingRotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes.

Beautiful skinThe X-A10 features a Portrait Enhancer mode, which makes the human skin look smoother and brighter. Enjoy the beautiful skin tonality that only the X Series offers also when shooting selfies

Extended battery life of approx. 410 frames per charge

The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting

LINK:	https://www.fujifilm.eu/uk/news/article/introducing-the-new-fujifilm-x...
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