AiRAY's remarkable power and quality allied to its lightweight, compact profile offers touring companies clear auditory and economic advantages. Since its launch in July 2015, sales have been strong and orders are being placed in increasingly high volumes. AiRAY's impact is nowhere better illustrated than at this year's Prolight + Sound in Frankfurt where Japanese giant, Hibino Rental, placed a substantial order for AiRAY, increasing its holding of CODA boxes to over 200.
Soon after AiRAY's launch, Hibino Pro Audio Sales Division took a close interest in the system based on demonstrations and previous discussions with CODA, as well as the recommendation of Hibino Sound Division's Head of Sound, Inoue-san. He had already used a CODA LA12 system on a successful tour in 2014 where its excellent sound quality was a talking point amongst everyone involved. Guided by this experience, when Inoue-san attended Prolight & Sound in 2015, he assessed CODA's new AiRAY system and was confident that it would offer great advantages in scalability and flexibility to a leading rental company. Divisional Head, Hashimoto-san agreed with his Head of Sound and an AiRAY system was ordered for use on a tour by top Japanese artist Shogo Hamada. The system made an immediate and lasting impression one that was to lead to Prolight + Sound 2016 and this very significant order.
Hibino Sound Division, Head of Sound, Inoue-san was clear:
Firstly, as with all CODA line-array systems, we see that AiRAY achieves very high sound resolution with good separation of each instrument's sound. Sound shape is maintained over a long distance meaning that the required SPL can be obtained using fewer cabinets. AiRAY's functionality is also excellent for both flown and ground stack applications cabinet angles can be quickly and easily adjusted for both. When the system is flown, the light weight of the main frame and the light, compact cabinets combine to significantly reduce set up times and of course reduce trucking costs. I think AiRAY is the only system that offers such great sound quality in combination with so many practical advantages.
Head of Hibino Sound Division, Hashimoto-san was equally enthusiastic:
It is really striking just how much power AiRAY produces from such compact cabinets and the comments from our clients about sound quality have all been very positive. From the point of view of a rental company it is really important to stress that in terms of trucking, AiRAY takes up something like two-thirds of the space of previous systems, meaning fewer trucks on the road and therefore very significant cost savings. These obvious advantages made this large additional order for AiRAY a very easy decision.
CODA Sales and Marketing Director Paul Ward
We are genuinely delighted that Hibino has chosen to make this very sizeable investment in AiRAY. They are clearly confident in the system's capacity to address applications right across the touring market and they are certainly well-placed to judge its credentials. For CODA, this represents another ringing endorsement of AiRAY on the global stage.
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AiRAY's remarkable power and quality allied to its lightweight, compact profile offers touring companies clear auditory and economic advantages. Since its launch in July 2015, sales have been strong and orders are being placed in increasingly high volumes. AiRAY's impact is nowhere better illustrated than at this year's Prolight + Sound in Frankfurt where Japanese giant, Hibino Rental, placed a substantial order for AiRAY, increasing its holding of CODA boxes to over 200.
