Turner Takes Next Step to Re-Imagining Advertising with TURNER IGNITE January 4, 2016
New Team to Play Key Role in Sparking Client-First Discussions
with Next Generation Capabilities and Real Results at this Years CES
Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions. With an introduction by Turner Ad Sales president Donna Speciale, the meetings will include her new leadership team and introduce a new insights-powered unit within the division, TURNER IGNITE, led by executive vice presidents Dan Riess, head of Content Partnerships and Michael Strober, head of Client Strategy & Ad Innovation. Speciale will share Turner Ad Sales vision in better enabling business partners to re-imagine advertising by combining data and content.
Turner Ignite is the combination of two solution-oriented teams under Strober and Riess. The unit will focus on content and data solutions that power the next generation of portfolio capabilities for Turner, enhancing the ad viewing experience while also driving better ad performance. During the meetings at CES, Turner Ignite will share with clients how they can keep one foot in todays opportunities, while stepping another foot into tomorrows possibilities. Clients will be led through a suite of planning, creating, targeting and measuring solutions that put the consumer at the center of it all, and drive stronger business results for partners.
Turner Ignite will play an instrumental role in moving our partners businesses forward, said Speciale. While other companies separate their data and content teams, we believe its vital to bring them together, allowing advertisers to re-imagine the possibilities of advertising in one conversation. We want to continue to be a resource to clients and better help them accomplish their goals. With Turner Ignite and this powerful suite of solutions, we are set up to make that happen now.
Turner Ignite will share the newest tool within its arsenal of capabilities, Turner Native Plus. Once experienced only on digital and social platforms, Turner Native Plus expands the power of native advertising to television, producing a powerful environment for better brand storytelling. Utilizing targeting capabilities to find the right placement across the entire portfolio, Turner will align with a brand and replace the traditional commercial pod with a space more powerful and impactful to the viewer. Turner can produce longer-form branded content for a client, or utilize the clients existing and typically digital-based long-form content that previously didnt have a home on television. Turner Native Plus will extend storytelling into the commercial pod by developing the right environment for the client, increasing exposure to the brand, and as a result, driving higher ROI.
In addition to Turner Native Plus, Turner will share updates to previously announced solutions, real results out of last years deals, and highlight ways the company is leading in branded content.
Launchpad: New to Turner, this first-of-its kind product combines the power of Turners premium branded content with real-time social analytics and promotion. Launchpad takes the influential branded content Turner creates for partners, and launches it into social and beyond, using data and insights to maximize a brands effectiveness.
TargetingNOW: With 30 campaigns completed and a 27% average lift, Targeting Now will continue to target a specific audience and optimize a clients schedules within their same media mix across the Turner portfolio in 2016.
AudienceNOW: A true audience-based selling product spanning the entire portfolio, AudienceNOW is a turbocharged version of TargetingNOW. Currently being executed with four key partners, the solution leverages the entire Turner portfolio to find the best schedule for the brands target audience across the entire day.
Turner Data Cloud: Turners Data Management Platform (DMP) can directly link to a clients DMP to effectively execute targeting in digital and soon linear. The team will share a recent movie studio example where Turner Data Cloud enabled the brand to better connect with the right audience by finding new segments.
ROINOW: Turners proprietary research clarifies the distinct sales lift advertisers get from Turners branded content partnerships. With over 50 campaigns measured, ROINow continues to show powerful bottom line gains for partners.
Provable ROI: Building on the success of ROINOW, ProvableROI launched in 4th Quarter 2015 with 18 partners across the Turner Emerging Consumers portfolio of brands. All brands receive guranteed success at the front end of their deals, and early insight shows that Provable ROI will be Turners next big measurement success story for partners.
Branded Content: Led by Courageus, CNN and HLNs first-ever branded content, and including network brands such as Adult Swim and CONAN, marketers have extensive production opportunies utilizing the breadth of Turners global, multi-screen portfolio.
We broke ground last year with our suite of data products, and now we are building on that with Turner Native Plus and Launchpad, said Speciale. These capabilities arent available anywhere else. We are fully equipped to take the burden off our partners and become a stronger resource for them. We want brands to connect with consumers like never before.
About Turner Ad Sales
Turner Ad Sales monetizes the companys portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
Turner Takes Next Step to Re-Imagining Advertising with TURNER IGNITE January 4, 2016
