UTECA foresees a good year for DTT Los tres nuevos canales en alta definici n que se pondr n en marcha pueden suponer que 2016 se convierta en el a o del despegue definitivo de la alta definici n en Espa a.
La incorporaci n de seis nuevos canales TDT en las pr ximas semanas con un importante impulso de la alta definici n en abierto, as como las previsiones de los expertos respecto a la inversi n publicitaria hacen augurar un 2016 positivo para las televisiones privadas en abierto.
A juicio de la Uni n de Televisiones Comerciales en abierto (UTECA), la adjudicaci n de seis nuevas licencias que se hizo oficial en octubre de 2015, convertir a 2016 en el a o en que la oferta de televisi n en abierto vuelva a crecer.
Gracias a esta adjudicaci n, a lo largo de los pr ximos meses se pondr n en marcha nuevos canales que supondr n para los espectadores una mayor oferta televisiva y nuevas opciones de programaci n totalmente gratuita en sus pantallas. El panorama audiovisual de 2016 se presenta m s competido que nunca, con ocho grupos audiovisuales privados y los operadores p blicos pugnando por la audiencia en abierto , afirman desde UTECA.
A su juicio, la incorporaci n de la nueva oferta se presenta como un est mulo para la inversi n y el crecimiento del conjunto de industrias vinculadas a la televisi n. Anunciantes, operadores, productoras, servicios de difusi n, fabricantes de equipos y otros agentes sentir n el efecto virtuoso de este incremento de nuevos contenidos y formatos.
Por otra parte, los tres nuevos canales en alta definici n que se pondr n en marcha pueden suponer que 2016 se convierta en el a o del despegue definitivo de la HD en Espa a. Las estimaciones sit an el n mero de receptores HD, capaces de recibir se ales de alta definici n en m s del 40% del parque total. Pero este a o, a la demanda natural, se sumar el est mulo de una mayor oferta, as como la celebraci n de dos grandes eventos deportivos (Juegos Ol mpicos y Eurocopa), tradicionalmente detonantes de la renovaci n de equipos.
En cuanto al mercado publicitario, UTECA prev que la publicidad en 2016 siga creciendo alcanzando cifras especialmente positivas para los medios convencionales, entre ellos la TDT que, se estima crezca en 2016 en torno al 5%, situ ndose como el medio que captar m s inversi n este a o. De hecho, de cumplirse las previsiones, la cifra de negocio de la televisi n en abierto en 2016 superar ampliamente los 2.000 millones de euros.
Estas cifras vienen avaladas por dos recientes informes presentados por diferentes empresas y consultoras del sector. As , tanto el Informe i2p como el estudio Zenthinela se muestran optimistas respecto al crecimiento publicitario a lo largo de 2016. Y asimismo, InfoAdex ha confirmado que en 2015 la tasa de crecimiento de los medios convencionales ha sido del 7,5%, siendo la televisi n el primer medio por volumen de negocio con una participaci n del 40,1% del conjunto de medios convencionales alcanzando los 2.011 millones de euros.
Para UTECA estos estudios contemplan la incorporaci n de los nuevos canales de TDT, que propiciar n una mayor y mejor segmentaci n de audiencias, en beneficio de p blico y anunciantes, y confirman que se mantendr la actual din mica natural del ecosistema televisivo, que rechaza estructuras altamente fragmentadas, como demuestra el hecho de que en Espa a, Francia, Reino Unido, Italia y Alemania los dos mayores operadores privados de TV superen el 70% de cuota de mercado publicitario .
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
UTECA foresees a good year for DTT Los tres nuevos canales en alta definici n que se pondr n en marcha pueden suponer que 2016 se convierta en el a o del despegue definitivo de la alta definici n en Espa a. 
