--
VRLA is exploring new realities and bringing the future of immersive entertainment to the Los Angeles Convention Center on May 4 and 5, featuring the latest innovations in virtual, augmented and mixed reality across tech, gaming, film, consumer and professional industries. VRLA is open to the public and offers one- and two-day passes for pros, consumers and tech enthusiasts alike, with industry-leading companies exhibiting a wide array of immersive technology solutions and presenting a full schedule of keynotes, panels and sessions.
Intel powers advanced virtual reality technologies from processing power to depth-sensing cameras. At VRLA, Intel will be unveiling a new cultural partnership that will transform the future of arts, entertainment and education through immersive, digital experiences. In addition, the company will offer hands-on demonstrations in a classroom of the future at the Intel booth, South Hall 201.
Location-based VR entertainment company Neurogaming will showcase an untethered, networked multiplayer first-person VR shooter with full body tracking by OptiTrack. Using Neurogaming's PolygonVR platform, up to four players at VRLA will be able to simultaneously battle gamers in New York, Amsterdam and Moscow. Neurogaming is also partnering with Exit Reality to exhibit the immersive MMO behemoth World of Tanks VR and industrial training applications that demonstrate practical applications of VR for professional on-the-job training.
Microsoft will be exhibiting the Windows Mixed Reality Developer Showcase, where attendees will be able to engage in immersive gameplay of Beat Saber and Pixel Ripped 1989. Developers will have the opportunity to learn from the pros and see how Windows Mixed Reality brings VR experiences to life.
Red Frog Digital will be debuting the Zombie HoloMaze, an interactive augmented reality horror experience inspired by Scare Mazes at theme parks across the globe. With augmented reality at the forefront of technology, we thought it be amazing to replace human actors from traditional Scare Mazes with incredibly detailed 3D holograms, said James Loveridge, Commercial Director at Red Frog Digital. Our HoloMaze effectively transports guests inside of a video game, blurring the lines between real and virtual terror. The chicane-style walk-through maze transports guests to a decrepit penitentiary overrun by zombies. While wearing a Microsoft HoloLens, attendees have a limited amount of time to find a secret antidote by exploring the maze, while encountering AR trap doors, two-headed zombie dogs and a host of terrifying blockades and undead creatures. If guests don't find the antidote in time, they'll be trapped in the maze forever and join the zombie prison population. It's a must-see experience for all VRLA attendees, noted Loveridge.
Created in collaboration with LACMA, the centerpiece of this year's show floor will be MEZO, an interactive art installation that explores an alternative future where Mesoamerican societies have thrived and become technologically advanced. A 20-foot futuristic temple will tower over the VRLA show floor, fully equipped with LED panels, lasers, spatial music and an AR experience that transports attendees to a cyborg Amazon forest. In tandem, live performers will interpret Mesoamerican-styled dance around the temple, resulting in a visually and sonically stunning journey through destruction, creation and rebirth.
For the first time ever at a live event, leaders in AR storytelling Living Popups will be debuting a premier episodic comedy that VRLA attendees can experience in augmented reality. Created by a team of writers from The Simpsons, each episode of the office satire can be viewed in AR on mobile devices in locations throughout the VRLA show floor. The character-driven series demonstrates practical monetization of AR content, while providing endless laughs and a clever narrative for attendees as they explore the show.
Fans of the classic Sega Dreamcast rhythm game Space Channel 5 are in for a treat, as the game is being rebooted for the first time ever in VR and debuting in English on the VRLA show floor. Don't miss the premiere of Space Channel 5 VR: Kinda Funky News Flash by Grounding Inc.
Bridging the gap between art, technology and consciousness, Visual Reality will be showcasing an immersive chill out lounge with live performances, the psychedelic Visionary Art Zone and a Digital Sanctuary for multi-sensory meditation. Also on-site will be The Scan Truck, a mobile photogrammetry studio fully equipped with more than 200 DSLR cameras and additional cutting-edge technologies that deliver the highest quality photorealistic 3D assets for film, VR, game, TV and commercial productions. For more in photogrammetry exploration, international VR/AR company Paracosma will be exhibiting full-scale 360 virtual tours of Pashupatinath temple and Lumbini (Buddha's birth place) as well as hands-on demos of their immersive sandbox title with more than 18 interactive game rooms UnnamedVR.
Industry professionals who purchase the two-day Pro Pass will benefit from access to the full expo, shorter demo lines and an exclusive lineup of professional and developer programming. Friday panel highlights include Can VR Be Decentralized Using Blockchain? - an engaging discussion with Philip Rosedale and experts in the blockchain/cryptocurrency space on how decentralized ownership of identity and digital spaces will disrupt and transform the future of immersive technologies. Sharing valuable insight on content engagement, monetization methods and the integration of blockchain into the VR business, Ryan Andal, President and Co-founder of Secret Location also takes the stage Friday in a discussion on Making Money With Virtual Reality. Additional Friday highlights include Discovering New World
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
-- 
